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Mobile Phone Touchscreens: Market Analysis and Forecasts
ARCchart
November 1, 2010 75 Pages - SKU: CCEQ2879623
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The form factor of high-end handsets has changed almost beyond recognition in the past few years, along with the user experience. This change is being led by the adoption of large touchscreens, which have revolutionized the way users interact with their phones, and the functions that can be supported.
Handsets represent the largest device category driving touchscreen growth, and many of the innovations will take place in this market - whether driving down the price or introducing new technologies for an enhanced experience. By 2015, ARCchart forecasts that over half of handsets shipped will sport touchscreens of various types, creating a market of almost 900 million units.
Topics of coverage include:
- Factors driving touchscreen adoption
- Smartphone OS touch support
- Touch optimized user interfaces
- Review of OEM touchscreen activity
- Impact on the device form factor
- Screen size and resolution
- Resistive versus capacitive touch technologies
- Next-generation touch-sensing technology
- Touchscreen components vendor review
- Forecast and market sizing
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Additional InformationCompanies mentioned, discussed or reviewed include:
3M
Acer
AMT
Apple
AT&T
Atmel
AU Optonics
Avago
Balda
Bridgestone
Broadcom
BYD
Cypress
Dell
Displax
E Ink
EETI
ELO TouchSystems
Freescale
Fujitsu
Giant Plus
Gigabyte
Google
HannStar
Hitachi
HP
HTC
Huawei
InnoLux
Input Dynamics
Intel
IRTouch
Lenovo
LG
LG Display
Liquavista
Microsoft
Motorola
Neonode
Nokia
Palm
Pixel Qi
Qualcomm
RIM
RITdisplay
RPO Inc.
Samsung
Samsung Mobile Displays
Sensitive Object
Sharp
Shenzhen Tianma
Sintek
Sitronix
Sony
Sony Display
Sony Ericsson
Sprint
Stantum
STMicroelectronics
Symbian
Synaptics
Texas Instruments
T-Mobile
Toshiba
Toshiba Mobile Display
Touch International
TPO Display
Truly
Tyco
Verizon
Wintek
ZTE
- A. INTRODUCTION
- A.1 Factors Driving Touchscreen Adoption
- Improved Device Interaction
- Improved User Experience
- Improved Use of Device Real Estate
- A.2 Anatomy of a Touchscreen
- B. TOUCHSCREEN MARKET REVIEW
- B.1 Overview of Touchscreen Implementation on Handsets
- Touchscreens in Smartphones
- Driving Customer Satisfaction and ARPU
- Touchscreens in Mid-Range Handsets
- Screen Dimensions
- B.2 Smartphone OS Touch Support
- Touch-Optimised User Interfaces
- B.3 Handset OEM Touchscreen Activity
- OEM Overview
- Strategies for Expanding Touchscreen Implementation
- Apple
- Outlook
- HTC
- Outlook
- Samsung
- Outlook
- LG
- Outlook
- Motorola
- Outlook
- Nokia
- Outlook
- Other OEMs
- RIM
- Sony Ericsson
- B.4 Impact on Device Form Factor
- Screen Size
- Outlook for Screen Size Evolution
- Screen Resolution and Aspect Ratio
- Outlook for Resolution and Aspect Ratio Evolution
- Screen Slimness
- Impact on Physical QWERTY Keyboards
- Haptics
- C. TOUCHSCREEN TECHNOLOGIES
- C.1 Anatomy of a Touchscreen
- C.2 Touch Technologies
- Multi-touch
- Resistive
- Capacitive
- Other Touch-Sensing Technologies
- Infrared
- Optical Imaging
- In-cell
- Surface Acoustic Wave
- Acoustic Pulse Recognition
- Dispersive Signal Technology
- C.3 Display Technologies
- OLED and AMOLED
- AMOLED Shortages
- LCD Advances
- Touchscreen Controller
- C.4 Pricing Trends
- BOM
- D. TECHNOLOGY OUTLOOK
- D.1 Developments in Display Technologies
- Developments in OLED
- Optical Breakthroughs
- In-pixel Technology
- Infrared Breakthroughs
- Neonode
- RPO Inc.
- Stylus Use on Capacitive Screen
- Hitachi
- D.2 Multimodal Awareness and Massive Multi-touch
- Avago
- Off-Screen Touch Sensing
- Displex
- Sensitive Object
- Synaptics
- Samsung
- Input Dynamics
- D.3 New Responses to Light
- Qualcomm
- Liquavista
- D.4 E-reader and Tablet Screens
- E Ink
- Pixel Qi
- Bridgestone
- E. SUPPLIERS
- E.1 Touchscreen Module Suppliers
- E.2 Display Suppliers
- Specialist Suppliers
- E.3 Touch Sensor and Controller Suppliers
- Synaptics
- Cypress
- Atmel
- F. FORECASTS
- F.1 Handset Market
- Smartphones
- F.2 Touchscreen Handset Market
- Touch Technology
- Touchscreen Market Value
- Resistive Touchscreens
- Market Value
- Capacitive Touchscreens
- Market Value
- F.3 Screen Size
- List of Figures
- Figure 1 - Schematic breakdown of touchscreen components
- Figure 2 - Effect of touchscreens on data usage and ARPU
- Figure 3 - Examples of touchscreen handset models across the device spectrum
- Figure 4 - Proportion of touchscreen devices shipped by OS type: 2010 and 2013
- Figure 5 - Touch-optimised user interface solutions
- Figure 6 - Handset OEM touchscreen market share: 2008, 2009 and 2010
- Figure 7 - Apple’s mobile touchscreen market report card
- Figure 8 - Apple’s iPhone 4
- Figure 9 - HTC’s mobile touchscreen market report card
- Figure 10 - HTC’s Desire
- Figure 11 - Samsung’s mobile touchscreen market report card
- Figure 12 - Samsung’s Galaxy S
- Figure 13 - LG’s mobile touchscreen market report card
- Figure 14 - LG’s Optimus Chic
- Figure 15 - Motorola’s mobile touchscreen market report card
- Figure 16 - Motorola’s Droid X
- Figure 17 - Nokia’s mobile touchscreen market report card
- Figure 18 - Nokia’s N8
- Figure 19 - RIM’s BlackBerry Torch
- Figure 20 - Sony Ericsson’s Xperia X10
- Figure 21 - Touchscreen handset unit shipments by screen size: 2010 t0 2015
- Figure 22 - Percentage of smartphones shipping with QWERTY keyboards: 2010 to 2015
- Figure 23 - Schematic breakdown of touchscreen components
- Figure 24 - Resistive and capacitive touch technologies compared
- Figure 25 - How a resistive touchscreen works
- Figure 26 - How a capacitive touchscreen works
- Figure 27 - Super AMOLED and SuperLCD technologies compared
- Figure 28 - Examples of smartphones using the main display technologies
- Figure 29 - Touchscreen module cost comparison for selected smartphones
- Figure 30 - Neonode’s N2
- Figure 31 - Fuse concept device
- Figure 32 - List of pro-cap module makers
- Figure 33 - List of resistive module makers with AMR capabilities (multi-touch or digital resistive)
- Figure 34 - Handset touchscreen displays vendor market share: mid-2010
- Figure 35 - List of AMOLED and LCD display suppliers
- Figure 36 - List of LCD display suppliers
- Figure 37 - List of touchscreen controller suppliers
- Figure 38 - List of touch sensor suppliers
- Figure 39 - Touchscreen sensor and controller supplier market share: 2010
- Figure 40 - Handset shipment forecast: 2010 to 2015
- Figure 41 - Handset shipment forecast by region: 2010 to 2015
- Figure 42 - Smartphone shipment forecast: 2010 to 2015
- Figure 43 - Touchscreen handset shipment forecast by devices type: 2010 to 2015
- Figure 44 - Touchscreen handset shipment forecast by region: 2010 to 2015
- Figure 45 - Touchscreen handset shipment forecast by touch technology: 2010 to 2015
- Figure 46 - Breakdown of touchscreen handset shipments by technology: 2010 - 2015
- Figure 47 - Market value of touchscreens used in mobile handsets: 2010 - 2015
- Figure 48 - Resistive touchscreen handset shipment forecast: 2010 to 2015
- Figure 49 - Resistive touchscreen handset shipment forecast by region: 2010 to 2015
- Figure 50 - Market value of resistive touchscreens used in mobile handsets: 2010 - 2015
- Figure 51 - Capacitive touchscreen handset shipment forecast: 2010 to 2015
- Figure 52 - Capacitive touchscreen handset shipment forecast by region: 2010 to 2015
- Figure 53 - Market value of capacitive touchscreens used in mobile handsets: 2010 - 2015
- Figure 54 - Touchscreen handset unit shipments by screen size: 2010 to 2015
- Figure 55 - Breakdown of screen size as a proportion of overall touchscreen market: 2010 to 2015
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