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Additional Information
Companies and organisations mentioned, discussed or reviewed include:6 Wunderkinder
Amazon
AOL
Apple
Box.net
Comcast
Drop Box
Evernote
Eye-Fi
Funambol
Grooveshark
Hutchison (3)
Korea Telecom
Microsoft
Motorola
Netflix
Private Planet
Real Networks
Rovio
Softbank
Sony
Spring Partners
SugarSync
Verizon
Yahoo
Zumodrive
Answers and opinions are provided with respect to the following essential questions:
How is multiple device ownership evolving?
How large is the installed base of connected mobile devices?
What are the factors driving user take-up of mobile cloud services?
How much mobile content will be stored in the cloud?
Which regions will experience the greatest consumer demand for cloud services?
Which services will remain siloed and which will consolidate?
Which business models are best suited for cloud offerings?
Which mobile content will see the greatest demand for cloud storage?
- A. INTRODUCTION
- B. THE MOBILE CLOUD
- The Mobile Cloud versus The Cloud
- B.2 Evolution of Mobile Cloud Storage
- Stage One
- Stage Two
- Stage Three
- Beyond Stage Three
- B.3 Mobile Cloud Storage Services
- Personal Information Management
- The Phonebook 2.0
- Files and Documents
- Photos
- Gaming
- Media
- Notes
- B.4 Why the Mobile Cloud is Important
- Mobility
- Scalability
- Interaction
- B.5 Differentiators
- Ease of Use and Invisible Complexity
- Synchronisation
- Content Capture and Storage
- Privacy and Trust
- Extensibility and Openness
- Security
- Data Centres and Scalability
- B.6 Business Models
- Advertising Supported Models
- Recommendations and Targeted Ads
- Conflict of Interest
- User Supported Models
- Freemium
- Regional Effectiveness of the Freemium Approach
- Restoration Fees
- Targeted Ads
- Other Opportunities
- Value-Added Opportunities for Cloud Service Providers
- Translating User Behaviour into Recommendations
- C. MOBILE CLOUD CASE STUDIES
- C.1 Private Planet
- Connectivity
- Synchronisation
- Features and Built in Services
- C.2 Real Networks
- Marketing
- Features
- C.3 Eye-Fi
- Features
- C.4 Springpad
- C.5 SugarSync
- Marketing
- Features
- C.6 Rovio Mobile
- C.7 Funambol
- Marketing
- D. FORECASTS
- D.1 Mobile Handset Forecast
- Regional Breakdown
- Smartphones
- D.2 Connected Mobile Devices
- Device Shipments
- Accumulated Devices
- D.3 Mobile Cloud Storage
- Methodology
- Assumptions
- Market Size and Forecast
- Regional Breakdown
- Photos and Video
- E. INDUSTRY OUTLOOK
- E.1 Big Player Opportunities
- Power of the Platform
- Strategic Asset Analysis
- Apple
- Amazon
- Microsoft
- E.2 Mobile Cloud Services Will Improve Carrier Positioning
- E.3 A Fragmented Market Will Support White-Label Opportunities
- E.4 Services and Data Types will Consolidate
- Silo-ed Opportunities will Continue to Exists
- E.5 Advantage for PIM Players
- E.6 Driving Change in Behaviour and Technology
- Death of the Attachment
- Multiple Copy Redundancy
- Exposing the File System
- List of Figures
- Figure 1 - Number of US adults with multiple connected devices (millions)
- Figure 2 - Schematic representation of the mobile cloud
- Figure 3 - Stage one cloud services
- Figure 4 - Stage two cloud services
- Figure 5 - Stage three cloud services
- Figure 6 - Examples of mobile cloud service providers
- Figure 7 - Wunderlist task management app synchronised across multiple platforms
- Figure 8 - Mobile cloud storage pricing analysis
- Figure 9 - Summary of mobile cloud case study companies
- Figure 10 - Eye-Fi’s Wi-Fi memory card
- Figure 11 - Springpad screen shot
- Figure 12 - SugarSync Pricing
- Figure 13 - Handset shipment forecast: 2011 to 2015
- Figure 14 - Handset shipment forecast by region: 2011 to 2015
- Figure 15 - Smartphone shipment forecast: 2011 to 2015
- Figure 16 - Connected mobile device shipments: 2011 - 2015
- Figure 17 - Accumulated connected mobile devices: 2011 - 2015
- Figure 18 - Accumulated connected mobile devices by region: 2011 - 2015
- Figure 19 - Total mobile-generated content stored in the cloud: 2011 -2015
- Figure 20 - Total mobile-generated content stored in the cloud, by region: 2011 -2015
- Figure 21 - Total mobile-generated photos and video content stored in the cloud: 2011 -2015
- Figure 22 - Competitive analysis matrix for major technology players
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