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Femtocells Reality Check: Business Models, Strategies and Market Trends

ARCchart
January 1, 2009
SKU: CCEQ2091147

Abstract Table of Contents Related Reports

Although still in its infancy, the market for femtocells has evolved rapidly over the last two years, moving from a compelling concept but one without clear commercial viability to a reality which could fundamentally alter the mobile telecoms landscape. However, despite its prospects, the industry has been slow to embrace and deploy femtocells, and although Sprint in the US and Starhub in Singapore have dipped a toe in the water, most femtocell deployments are still at trial stage.

Nonetheless, ARCchart anticipates the first large-scale femtocell deployments will arrive in Q2 2009, with the market ramping in 2010. With increasing user demand for mobile broadband data, operators will look to femtocells to improve indoor coverage whilst easing capacity requirements and backhaul costs in their marco-network.

Topics of coverage include:

Understanding the femtocell business case
How a femtocell works
The femtocell vendor investment landscape
Mobile operator strategies
Femtocell deployments in the enterprise
Barriers and driver to femtocell adoption
Technology overview and trends
Profiles of femtocell equipment vendors
Interpretability and standardisation
Femtocell market forecasts

A. FEMTOCELLS MARKET OVERVIEW: A.1 Drivers for in-building transmitters; Surge in mobile data traffic; Infrastructure cost saving; Defence against disruptive technologies; Increased ARPU through new revenue channels; A.2 Negative perceptions and market challenges; A.3 How a femtocell works; Communication with the core network; Standardisation efforts; 3G indoor performance; A.4 Femtocell investment landscape; RadioFrame; Percello; Kineto Wireless; ip.access and Airvana; Investment summary; A.5 Fixed Mobile Substitution (FMS); A.6 Fixed Mobile Convergence (FMC); Fixed-line carriers versus mobile operators; Integrated operators; The benefits femtocells bring to FMC; The rise of mobile broadband; WCDMA and HSPA; HSPA or WiMAX?; Femtocells Reality Check: Business Models, Strategies and Market Trends; WiMAX; LTE; CDMA UMB; A.7 Mobile operator strategies; LTE Deployment; LTE femtocells; PC and Laptop based connectivity; Growth of the data card market; Sizing the data card market; A.8 Mobile broadband reality check; Embedded Wireless; Qualcomm’s Gobi; Intel’s Echo-Peak; The challenges of embedding; Barriers affecting rollout of embedded products; WiMAX; Intel’s Atom platform; A.9 Femtocell deployments in the enterprise; Challenges to enterprise deployments; Handover; Connecting to the core; Signal leakage; Distributed Antenna System (DAS) Deployment
B. BARRIERS & DRIVERS FOR FEMTOCELL ADOPTION: B.1 Barriers to femtocell adoption; Handset Customisation; Health fears; Standards issues; Cost of deployment; Lowering costs through semiconductor innovations; DesignArt; Femtocells Reality Check: Business Models, Strategies and Market Trends; picoChip; Cost outlook; Competing technologies; UMA; UMA service models; UMA outlook; VCC; VCC Outlook; Blocking femtocell traffic by DSL providers; Inter-cell interference and frequency planning; picoChip; Improved macro-cellular coverage and capacity; Inappropriate business models; B.2 Drivers to femtocell deployment; Adoption of LTE; Increased use of mobile broadband data cards; Poor in-building coverage; Billing consolidation; Anti-churn; Femto 2.0 services; ShoZu and Ubiquisys; Reduced backhaul costs
C. OPERATOR STRATEGIES AND BUSINESS MODELS: C.1 First to market strategy; C.2 Pure-play mobile operator strategies; C.3 Integrated operator strategies; C.4 Fixed operator strategies; C.5 The private femtocell network; Hay Systems; Outlook; C.6 Paying for enhanced coverage; Femtocells Reality Check: Business Models, Strategies and Market Trends; C.7 Wi-Fi operator strategies
D. TECHNOLOGY OVERVIEW AND TRENDS: D.1 Form factor; Integrated design; D.2 Standards; Interoperability standards; Interface standardisation; Handset standards; CPE Standards; D.3 Mobile backhaul challenge; D.4 The UMA approach; D.5 WiMAX deployment opportunities; D.6 Location sensitive femtocells; D.7 Handover; The Sprint deployment; D.8 Home installation; Open and closed access; D.9 Scalability and use of concentrators
E. VENDOR STRATEGIES: E.1 Infrastructure vendor attitudes; Outlook; E.2 Product differentiation among femtocell vendors; E.3 Value chain; E.4 Vendor profiles; picoChip; Outlook; RadioFrame; Airvana; ip.access; Ubiquisys; Femtocells Reality Check: Business Models, Strategies and Market Trends
F. FEMTOCELL MARKET FORECASTS: F.1 Regional analysis; Europe; Asia; North America; F.2 Technology; F.3 Revenues

Femtocells Reality Check: Business Models, Strategies and Market Trends

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