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Cloudbooks: Market Analysis and Forecasts

ARCchart
September 1, 2011
57 Pages - SKU: CCEQ6576888

Abstract Table of Contents Related Reports

As content and applications shift into the cloud and communications and computing merge into one gadget, an increasingly mobile lifestyle is demanding new and innovative device form factors. Alternative approaches to the traditional PC and handset will play their part, but more radical designs are also emerging - the newest of these is the cloudbook.

This report is based on interviews with device OEMs, retailers and resellers and provides a comprehensive analysis of the new cloudbook device segment, providing insights into the anticipated evolution over its first five years and the impact it will have on related markets, from notebooks to netbook to tablet devices. The factors that will drive cloudbooks and the competitive pressures it will face are also discussed in order to develop a picture of its place in the connected devices landscape.

Additional Information

Topics of coverage include:

What is a cloudbook?
Does the market need a cloudbook?
The new device landscape
Critical factors for cloudbook success
Software as a service (SaaS)
Notebooks vs. netbooks vs. ultrabooks vs. tablets vs. cloudbooks
The software platform
HTML5
Cloudbook OS players
Bill of materials and pricing
Channels to market
Market size and forecasts
Companies and organisations mentioned, discussed or reviewed include:
Acer
Adobe
Amazon
Apple
ARM
Asustek
AT&T
Citrix
Freescale
Google
HP
Infineon
Intel
Kogan
Microsoft
Montavista
Motorola
Mozilla
Nokia
NVIDIA
Opera
Oracle
Palm
Phoenix Technologies
Qualcomm
RIM
Samsung
Splashtop
Sun
Toshiba
Ubantu
Verizon
VMWare
Wind River
Xi3

Answers and opinions are provided with respect to the following essential questions:

What is the expected size of the cloudbook market in 2011?
Will Microsoft enter the cloud OS space?
What proportion of cloudbooks will support 4G connectivity?
Which device vendors are embracing the cloudbook opportunity?
What is the typical cloudbook BOM?
What are Google's objectives for Chrome OS?
Why is virtualization important?
Will there be a winner in the cloudbook vs. ultrabook battle?
How is the BOM anticipated to evolve over the next five years?
Is there a strong role for carriers in cloudbook retail?
Why is the enterprise a sweet-spot for cloudbooks?

A. INTRODUCTION: A.1 Origins of the cloudbook; A.2 Cloudbook market drivers
B. DOES THE MARKET NEED A CLOUDBOOK?: B.2 SWOT analysis; B.3 The enterprise versus consumer adoption
C. THE NEW DEVICE LANDSCAPE: C.1 Tablets and Cloudbooks; C.2 Cloudbook feature set; C.3 The main cloudbook players; C.4 The Chromebook - the first cloudbook; C.5 A cloudbook challenger - the ultrabook
D. THE SOFTWARE PLATFORM: D.1 Elements of the cloudbook environment; D.2 Trends pushing towards a browser-based OS; D.3 Cloudbook OS players
E. CRITICAL SUCCESS FACTORS: E.1 New connectivity models; E.2 Syncing and login; E.3 Security; E.4 The ‘self-improving’ device; E.5 Price; E.6 Flexibility; E.7 Openness
F. FORECASTS: F.1 Methodology; F.2 Cloudbook shipments; F.3 Portable computing device shipments; F.4 Impact on other device types
G. BOM, PRICING & COST OF OWNERSHIP: G.1 Factors affecting pricing; G.3 BOM Analysis
H. CHANNELS TO MARKET: H.1 Software sells hardware
I. CONCLUSION
List of Table & Figures: Table 1 - Comparison of the key characteristics of tablets and cloudbooks; Table 2 - Specifications of the first commercial Chromebooks; Table 3 - BOM analysis comparison for cloudbooks and selected portable gadgets; Table 4 - Cloudbook component suppliers and pricing trends; Figure 1 - Shipment of non-phone portable devices with embedded cellular and Wi-Fi: 2010 - 2015; Figure 2 - Cloudbook SWOT analysis; Figure 3 - Features driving purchase decision for Early Adopters, Mainstream & Budget consumers; Figure 4 - Cloudbook purchasing pattern for enterprise and consumers: 2011 - 2015; Figure 5 - Ultrabook purchasing pattern for enterprise and consumers: 2012 - 2015; Figure 6 - Portable device landscape forecast: 2010 - 2015; Figure 7 - Chromebooks from Samsung and Acer; Figure 8 - Asustek’s UX21 ultrabook; Figure 9 - Browser market share and HTML5 penetration: 2011 - 2013; Figure 10 - Cloudbook OS market share: 2011 - 2015; Figure 11 - Cloudbook market breakdown by connectivity options supported: 2011 - 2015; Figure 12 - Cloudbook shipments: 2011 - 2015; Figure 13 - Portable device landscape forecast: 2010 - 2015; Figure 14 - Loss of notebook sales to new device categories: 2011 - 2015; Figure 15 - Loss of netbook sales to new device categories: 2011 - 2015; Figure 16 - New sales of tablets and cloudbooks: 2011 - 2015

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