2012 Western Europe Small and Medium Business Managed Services Overview


October 15, 2012
SKU: BDHQ4921937
License type:
Countries covered: Europe

As vendors continue to set their sights downstream at 6+ million SMBs in Western Europe, there remain significant challenges in effectively reaching this fragmented market.

Partners are well-positioned to address these challenges by leveraging their local SMB customer bases to provide customized support. Their success will largely hinge on their ability to identify and engage SMB segments with appropriate service bundles, and implement effective downstream sales and marketing strategies.

This report provides an assessment of the SMB services and support opportunity for partners and vendors.


Report Introduction
Executive Summary
Executive Summary: Key Drivers
Executive Summary: Key Driver #1-Economic Downturn a Catalyst for SMB Managed Services
Executive Summary: Key Driver #2- SMBs Lack Adequate Internal IT Management
Executive Summary: Key Driver #3- Interest in Variety of Solution Types in the Cloud
Executive Summary: Key Driver #4- Evolution of Mobility Driving Need for Device Management
Executive Summary: TAM Analysis
Executive Summary: Firmographics
Executive Summary: Routes to Market
TAM Analysis
W.E. SMB 2011 IT Services Spending by Employee Size
W.E. SMB IT Services Spending: 2011 vs. 2016
W.E. SMB On-Premise IT Services Spending: 2011 vs. 2016
W.E. SMB Remotely Managed IT Services (RMITS) Spending: 2011 vs. 2016
W.E. SMB 2011 Average Annual ICT Spending per Firm
W.E. Market Opportunity Assessment : SMB Services Spending and % Migrating to Cloud/Remote Delivery
Remotely Managed IT Services to become over $7 billion SMB Opportunity in W.E. by 2016
Nearly all RMITS sub-categories expected to experience double-digit compounded annual growth
Managed Services Firmographics
W.E. Firmographics: Economic Outlook
W.E. Firmographics: Workforce Highlights
W.E. Firmographics: Business Highlights
W.E. SMB IT Management: How SMBs Handle IT Management
W.E. SMB 2011 IT Spending Ratio: Managed vs. Unmanaged
W.E. SMB Key Technology Penetration by Managed vs. Unmanaged
W.E. SMB Interest in Cloud/Hosted Services by Managed vs. Unmanaged
Top W.E. Countries SMB Key Addressable Opportunities
Managed Services Adoption, Usage
W.E. SMB On-Premise IT Services Penetration by Type – Current vs. Future Plans.
WE SMB Remotely Managed IT Services Penetration – Current vs. Future Plans
W.E. SMB On-Premise IT Services by Country
W.E. SMB Remotely Managed Services Usage by Country
RMITS-Driven Bundling Opportunity
France SMB Most Preferred RMITS-Driven Bundles by Purchase Probability
Germany SMB Most Preferred RMITS-Driven Bundles by Purchase Probability
U.K. SMB Most Preferred RMITS-Driven Bundles by Purchase Probability
France SMB Top 5 RMITS-PC Monitoring Bundles Based on Revenue Potential Assessment
Germany SMB Top 5 RMITS-PC Monitoring Bundles Based on Revenue Potential Assessment
U.K. SMB Top 5 RMITS-PC Monitoring Bundles Based on Revenue Potential Assessment
France SMB Top 3 RMITS-Network Monitoring Bundles Based on Revenue Potential Assessment
Germany SMB Top 3 RMITS-Network Monitoring Bundles Based on Revenue Potential Assessment
U.K. SMB Top 3 RMITS-Network Monitoring Bundles Based on Revenue Potential Assessment
Routes-To-Market
RTM Definitions
WE SMB IT Services Routes to Market (RTM) Used
W.E. SMB Remotely Managed Services Routes to Market (RTM) Used
Service Providers’ Supply Side Business Models
Managed IT Services Ecosystem
Appendix: IT Services Definitions
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