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2011 Western Europe Small and Medium Business Market Opportunity Assessment

AMI-Partners, Inc.
December 15, 2011
SKU: BDHQ6748801

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Europe

The Western Europe Overview survey captures a comparison of the U.K., France and Germany current deployment and future plans pertaining to budgets, spending, usage, channels, service and support, hardware devices, software, applications and services-across a range of IT, telecommunications and Internet products and services. This study tracks firmographics, decision making, business processes and outsourcing, attitudes and strategic planning activities of MBs.

It examines the ICT usage and deployment, economic influences, and the market opportunity assessment among SMBs, as well as an overview of the growing impact of mobility on the SMB market.

INTRODUCTION: 2011 WE SMB Annual Overview: Introduction & Background
EXECUTIVE SUMMARY: Executive Summary - Firmographics; Executive Summary - Attitudes and Buying Behavior; Executive Summary - ICT Adoption and Plans; Executive Summary - RTM/Channels
FIRMOGRAPHICS
Demographics: WE SMB Market - Number of Firms; WE SMB Key Demographics - Distribution of Firms by Employee Size and Vertical; WE SMB Average Number of Employees; WE SMB Employee Mobility; WE SMB Business Maturity; WE SMB Revenue Growth; WE SMB Corporate Credit Card Usage; WE SMB IT Buyers - BDMs/TDMs (Business Decision Makers and Technology Decision Makers); WE SMB Ownership
Economic Outlook: WE SMB Perceptions & Reactions to the Downturn; WE SMB Concern About Impact of the Economy and Business Sentiment
TAM - MARKET SIZING: WE SMB Market Sizing - 2011 ICT Spending Breakout; WE SMB 2011 ICT Spending and Five Year Forecast; WE SMB 2011 Average Annual ICT Spending per Firm; WE SMB Total Market IT/Telecommunications Spending For Select Categories: 2011 vs. 2015
ATTITUDES & BUYING BEHAVIOR: WE SMB Importance of Strategic IT Issues; WE SMBs’ Information Sources for Making Technology Purchase Decisions
ICT ADOPTION AND PLANS: WE SMB AMI’s Three Waves of Adoption; WE SMB IT Adoption Process; WE SMB Presence of IT Support: Managed vs. Unmanaged
ICT Adoption and Plans - Hardware: WE SMB 2011 Total Market Computing Spending; WE SMB 2011 Average Annual Computing Spending Per Firm; WE SMB 2011 Average Annual Networking Spending Per Firm; WE SMB 2011 Average Annual Security Spending Per Firm; WE SMB 2011 Average Annual Storage Spending Per Firm; WE SMB Computer Penetration by Type; WE SMB Computer Purchasing Plans by Type; WE SMB Computer Brands; WE SMB Planned Computer Brands; WE SMB All-in-One Computer Usage - Current and Planned; WE SMB Printer Usage - Current and Planned; WE SMB LAN Usage - Current and Planned; WE SMB Current Server Usage and Plans to Buy; WE SMB Networking Products Current and Planned Usage; WE SMB Security Products Current and Planned Usage; WE SMB Storage Products Current and Planned Usage; WE SMB Top Server, Firewall and Data Back-up/Storage & Recovery Brands
ICT Adoption and Plans - Software: WE SMB 2011 Average Annual Software Spending Per Firm; WE SMB PC Operating System Deployment (% of PC IB); WE SMB Productivity Suite Usage - Current and Planned; WE SMB Primary E-Mail Application Used - On-Premise vs. Hosted; WE SMB Business Applications Usage - Current and Planned; WE SMB Security Brands; WE SMB Accounting Software Usage; WE SMB Top Accounting Brands
ICT Adoption and Plans - IT Services: WE SMB 2011 Average Annual IT Services Spending Per Firm; WE SMB On-Premise IT Services Usage and Interest
ICT Adoption and Plans - Social Media: WE SMB Social Media Usage; WE SMB Types of Business Activities for Which Social Media is Used; WE SMB Social Media and Marketing Sites Used; WE SMB Impact of Social Media on IT Decision Making by Type; WE SMB Influence of Social Media on IT Decision Making
ICT Adoption and Plans - Cloud Services: WE SMB 2011 Average Annual Hosted/Online Software Applications (SaaS) Spending Per Firm; WE SMB 2011 Average Annual Hosted Infrastructure (IaaS) Spending Per Firm; WE SMB 2011 Average Annual Remotely Managed IT Services (RMITS) Spending Per Firm; WE SMB Hosted/Online Business Mgt. Applications (SaaS) Usage; WE SMB Level of Interest in Acquiring Hosted/Online Business Management Applications (SaaS); WE SMB Hosted Infrastructure (IaaS) Usage; WE SMB Level of Interest in Acquiring Hosted Infrastructure (IaaS); WE SMB Remotely Managed IT Services (RMITS) Usage; WE SMB Interest in Remotely Managed IT Services (RMITS) by Type; WE SMB Interest Remotely Managed IT Services (RMITS) Bundles at Specific Price Points
ICT Adoption and Plans - Mobility: WE SMB Mobile Devices Penetration by Type; WE SMB Mobile Devices Purchasing Plans by Type; WE SMB Mobile Device Brands; WE SMB Planned Mobile Device Brands
ICT Adoption and Plans - Broadband, UC & Collaboration: WE SMB 2011 Average Annual Internet Spending Per Firm; WE SMB 2011 Average Annual Telecom Equipment Spending Per Firm; WE SMB 2011 Average Annual Telecom Services Spending Per Firm; WE SMB 2011 Average Annual UC Spending Per Firm; WE SMB Internet Access Usage; WE SMB Primary Internet Access Speed; WE SMB Communications Products/Services Usage; WE SMB Instant Messaging and/or PC-to-PC Chat Application Usage
RTM/CHANNELS: WE SMB 2011 Share of Total ICT Spend by Routes to Market; WE SMB 2011 ICT Category Spending by Channel; WE SMB Computer Channels Usage; WE SMB Smartphone Channels Usage; WE SMB Tablet Channels Usage; WE SMB Service Providers for Mobile Devices (Smartphones/Tablets)
WE SMB DEFINITIONS AND METHODOLOGY: WE SMB - Definitions by Type of Business; WE SMB Vertical Industry Definitions; WE SMB Technology Definitions; WE SMB - Acronyms; WE SMB Survey Process; WE SMB Weighting Factors by Employee Size and Sampling Pool by Type of Business
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2011 Western Europe Small and Medium Business Market Opportunity Assessment

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