2012 Western Europe SMB Security Market Assessment: Worldwide Growth Opportunities,


August 2, 2012
SKU: BDHQ4921923
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Table of Contents Search inside this report Related Reports
Countries covered: Europe, Global

This report provides vendors with a comprehensive analysis of the Western Europe SMB security product and service opportunity, the key current drivers for adoption and how to address them. The report covers the following topics:
  • SMB spend on on-premise Security Software and Hardware, Security SaaS and Security Managed Services with projections to 2016
  • Current and planned on-premise and cloud security solution usage
  • Key ICT and security priorities
  • Mobility the current challenge for SMB management
  • Decision Making – information sources and influencers
  • Channel Usage and Preferences


Executive Summary
Executive Summary: SMB Security Market Opportunity
Executive Summary: Worldwide SMB Security Spend
Executive Summary: Western Europe SMB Security Spend
Executive Summary: SMB Firmographics, Business Performance & Expectations
Executive Summary: Security Products & Services Usage & Plans
Executive Summary: Top Security Brand Usage
Executive Summary: Mobility – The Top Current SMB Challenge
Executive Summary: Decision Making – Decision makers and strategic mindset towards security
Executive Summary: Decision Making – Information Sources and Impact of New Social Media
Executive Summary: Channel Preferences
SMB Global Addressable Market Overview
WE SMB Cloud Services Opportunity and Impact on Security
SMB Characteristics and Security Drivers
Market Opportunity Assessment & Impact of Cloud on On Premise Security Spending
Western Europe
U.K.
France
Germany
SMB Drivers for Security (On-premise & Cloud)
SMB Key Characteristics – Small Business (SB) vs. Medium Business (MB)
Importance of IT Related Issues to Success
SB Firmographics
MB Firmographics
WE SMB ICT Service & Support Management
Mobility - The top security challenge for ICT Management
Mobility – Device Usage by Type – SB
Mobility – Device Usage by Type – MB
Mobility– Primary Mobile Device Users – SB
Mobility– Primary Mobile Device Users – MB
WE SB Mobility – Top Applications Used
WE MB Mobility – Top Applications Used
SMB Effect of Bundling Mobility Devices and Security Services
Security Solution Uptake & Demand (On-premise, IaaS Security &Managed Services)
Security Products Usage – SB
Security Products Usage – MB
On-Premise IT Services Usage and Interest – SB
On-Premise IT Services Usage and Interest – MB
Hosted Online Monitoring Services Usage – SB
Hosted Online Monitoring Services Usage – MB
Security Brand Usage & Preferences
Competitive Brand Mapping: Top 5 Anti-Virus Brands – SB
Competitive Brand Mapping: Top 5 Anti-Virus Brands – MB
Competitive Brand Mapping: Top 5 Firewall Brands – SB
Competitive Brand Mapping: Top 5 Firewall Brands – MB
Targeting the SMB Security Market: Segment Opportunities, Decision Making, Information Sources & Channels
Marketing to SMBs - Decision Makers
Marketing to SMBs - Decision Makers
Marketing to SMBs – Information Sources and Influencers
Marketing to SMBs – Impact of Social Media on IT/Telecom Purchase Decision Making
SMB 2011 Share of Total Security Spend by Routes to Market
SB 2011 Share of Total Security Spend by Routes to Market
MB 2011 Share of Total Security Spend by Routes to Market
Methodology
AMI SMB Survey Process
Contact AMI-Partners

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