2012 North America Small and Medium Business Managed Services Overview


October 12, 2012
SKU: BDHQ4921936
License type:
Countries covered: North America

As vendors continue to set their sights downstream at 7+ million N.A. SMBs, there remain significant challenges in effectively reaching this fragmented market.

Partners are well-positioned to address these challenges by leveraging their local SMB customer bases to provide customized support. Their success will largely hinge on their ability to identify and engage SMB segments with appropriate service bundles, and implement effective downstream sales and marketing strategies.

This report provides an assessment of the SMB services and support opportunity for partners and vendors.


Report Introduction
Executive Summary
Executive Summary: Key Drivers
Executive Summary: Key Driver #1-
Economic Downturn a Catalyst for SMB Managed Services
Executive Summary: Key Driver #2-
SMBs Lack Adequate Internal IT Management
Executive Summary: Key Driver #3-
Interest in Variety of Solution Types in the Cloud
Executive Summary: Key Driver #4-
Evolution of Mobility Driving Need for Device Management
Executive Summary: TAM Analysis
Executive Summary: Firmographics
Executive Summary: Adoption & Usage
Executive Summary: RMITS-Driven Bundling Opportunity
Executive Summary: Routes to Market
TAM Analysis
NA SMB 2011 IT Services Spending by Employee Size
NA SMB IT Services Spending: 2011 vs. 2016
NA SMB On-Premise IT Services Spending: 2011 vs. 2016
NA SMB Remotely Managed IT Services Spending: 2011 vs. 2016
N.A. SMB 2011 Average Annual ICT Spending per Firm
NA Market Opportunity Assessment : SMB Services Spending and % Migrating to Cloud/Remote Delivery
Remotely Managed IT Services to become nearly $16 billion SMB Opportunity in NA by 2016
Nearly all RMITS sub-categories expected to experience double-digit compounded annual growth
Firmographics
Firmographics: Economic Outlook
Firmographics: Workforce Highlights
Firmographics: Business Highlights
NA SMB IT Management: How SMBs Handle IT Management
NA SMB 2011 IT Spending Ratio: Managed vs. Unmanaged
NA SMB Key Technology Penetration by Managed vs. Unmanaged
NA SMB Cloud/Hosted Services Penetration by Managed vs. Unmanaged
NA SMB Key Addressable Opportunities – 1
NA SMB Key Addressable Opportunities – 2
Adoption & Usage
NA SMB On-Premise IT Services Penetration by Type – Current vs. Future Plans
NA SMB On-Premise IT Services Number of Firms by Type – Current vs. Future Plans
NA SMB Remotely Managed IT Services Penetration – Current vs. Future Plans
NA SMB Remotely Managed IT Services Firms – Current vs. Planned
NA SMB On-Premise IT Services Usage by Country
NA SMB Remotely Managed IT Services Usage by Country
RMITS-Driven Bundling Opportunity
U.S. SMB Most Preferred RMITS-Driven Bundles by Purchase Probability
U.S. SMB Most Preferred RMITS-Driven Bundles by Market Opportunity
U.S. SMB Top 5 RMITS-PC Monitoring Bundles Based on Revenue Potential Assessment
U.S. SMB Top 3 RMITS-Network Monitoring Bundles Based on Revenue Potential Assessment
Canada SMB Most Preferred RMITS-Driven Bundles by Purchase Probability
Canada SMB Most Preferred RMITS-Driven Bundles by Market Opportunity
Canada SMB Top 5 RMITS-PC Monitoring Bundles Based on Revenue Potential Assessment
Canada SMB Top 3 RMITS-Network Monitoring Bundles Based on Revenue Potential Assessment
Routes-To-Market
RTM Definitions
NA SMB Total IT Services Routes to Market (RTM) Used
NA SMB Remotely Managed IT Services Routes to Market (RTM) Used
Providers’ Supply Side Business Models
Summary Highlights: Managed IT Services Ecosystem
Appendix: IT Services Definitions
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