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2011 Mexico SMB Cloud Playbook - Strategic and Tactical GTM Planning Guide

AMI-Partners, Inc.
January 10, 2012
SKU: BDHQ6748807

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Mexico

This study provides a tactical framework for architecting cloud-based services offerings to meet the increasing demand for cloud services by SMBs. SMBs' needs for specific cloud applications and services are synthesized into pre-packaged "bundles" or offers with quantitative, survey-based take rates and associated revenue potential. The tactical guide provides analyses of the purchase probability and supplier revenue potential of a number of different service options bundled with selected baseline offers. AMI's analysis provides for numerous positioning themes with which to engage SMB decision makers. AMI's Cloud research shows that bundles tend to have a positive impact on purchase probabilities, thereby uplifting revenue and annuity streams.

Mexico SMB Cloud Services Tactical Guide: Introduction & Background: Mexico SMB Technology Penetration: Report Context/Overview
SECTION ONE: MANAGEMENT SUMMARY - SMB CLOUD MARKETING STRATEGY: Mexico SMB Employee Segments Value Prop and Role of Cloud; Mexico SMB Cloud Profile: <10 Employee Firms; Mexico SMB Cloud Profile: 10-49 Employee Firms; Mexico SMB Cloud Profile: 50-249 Employee Firms; Mexico SMB Cloud Profile: 250+ Employee Firms; Mexico SMBs are interested in various flavors of cloud; Mexico SMB Interest in Cloud Services & Solutions; Mexico SMB Free vs. Paid Cloud Services Usage; Mexico SMB Cloud Services Spending; Mexico SMB Bundling Summary Takeaways; Mexico SMB Productivity/Collaboration Suite Bundles by Employee Size Segment; Mexico SMB Suggested Optimal RMITS/IaaS Bundles by Employee Size Segment; Mexico SMB Suggested Optimal UC Bundles by Employee Size Segment; Mexico SMB SaaS and Infrastructure-Driven Bundle Summary; Mexico SMB Unified Communications and Fixed-Line Broadband-Driven Bundle Summary; Mexico SMB Mobile Broadband, Smartphone, and Tablet PC-Driven Bundle Summary; Mexico SMB Cloud Services Spending by Channel Partner Type; Mexico SMB Interest in Purchasing Hosted Productivity/Collaboration Suite By Channel Type
SECTION TWO: CLOUD SERVICES MARKET OPPORTUNITY: Mexico SMB ICT Spending: Migration to Cloud Accelerating; Mexico SMB: Rapid Growth Expected Across Key Cloud Components; Mexico SMB Growth in Cloud Services by Employee Size; Mexico SMB SaaS Opportunity Breakout; Mexico SMB RMITS/IaaS Opportunity Breakout; Mexico SMB Unified Communications Opportunity Breakout
SECTION THREE: CLOUD BUNDLING: Mexico SMB Strong Opportunity for Service Providers & Hosters to Broaden Revenue Stream, Increase ARPU and Reduce Switching, With Successful Bundles; Mexico SMB Components for Cloud Offers/Bundles; Mexico SMBs: Growing demand for integrated & bundled cloud solutions; Mexico SMB Segments showing high interest in bundling SaaS apps with Cloud infrastructure and UC solutions; Mexico SMB Creating SMB Cloud Offers/Bundles and Revenue Potential; Mexico SMB SaaS Productivity Attach/Revenue Potential Example; Mexico SMB Bundling Themes Discussion; Mexico SMB Software as a Service (SaaS)-Driven Bundles; Mexico SMB Most Preferred SaaS (Productivity/Collaboration) Driven Bundles by Purchase Probability; Mexico SMB Most Preferred SaaS (Productivity/Collaboration) Driven Bundles by Market Opportunity; Mexico SMB Top 5 SaaS (Productivity/Collaboration) Driven Bundles Based on Revenue Potential Assessment; Mexico SMB Remotely Managed IT Services (RMITS)-Driven Bundles; Mexico SMB Most Preferred RMITS-Driven Bundles by Purchase Probability; Mexico SMB Most Preferred RMITS-Driven Bundles by Market Opportunity; Mexico SMB Top 5 RMITS-PC Monitoring Bundles Based on Revenue Potential Assessment; Mexico SMB Top 3 RMITS-Network Monitoring Bundles Based on Revenue Potential Assessment; Mexico SMB Infrastructure as a Service (IaaS)-Driven Bundles; Mexico SMB Most Preferred IaaS-Driven Bundles by Purchase Probability; Mexico SMB Most Preferred IaaS-Driven Bundles by Market Opportunity; Mexico SMB Top 3 IaaS Bundles Based on Revenue Potential Assessment; Mexico SMB Unified Communications (UC)-Driven Bundles; Mexico SMB Most Preferred UC-Driven Bundles by Purchase Probability; Mexico SMB Most Preferred UC-Driven Bundles by Market Opportunity; Mexico SMB Top 5 UC Bundles - Revenue Potential Assessment; Mexico SMB Fixed-Line Broadband-Driven Bundles; Mexico SMB Most Preferred BB (<5 Mbps)-Driven Bundles by Purchase Probability; Mexico SMB Most Preferred BB (5+ Mbps)-Driven Bundles by Purchase Probability; Mexico SMB Most Preferred BB (<5 Mbps)-Driven Bundles by Market Opportunity; Mexico SMB Most Preferred BB (5+ Mbps)-Driven Bundles by Market Opportunity; Mexico SMB Top 5 Fixed-Line BB (<5 Mbps) Bundles Based on Revenue Potential Assessment; Mexico SMB Top 5 Fixed-Line BB (5+ Mbps) Bundles Based on Revenue Potential Assessment; Mexico SMB Mobile Broadband-Driven Bundles; Mexico SMB Most Preferred Mobile Broadband -Driven Bundles by Purchase Probability; Mexico SMB Most Preferred Mobile Broadband Driven Bundles by Market Opportunity; Mexico SMB Top 5 Mobile Broadband Bundles Based on Revenue Potential Assessment; Mexico SMB Smartphone-Driven Bundles; Mexico SMB Most Preferred Smartphone-Driven Bundles by Purchase Probability; Mexico SMB Most Preferred Smartphone-Driven Bundles by Market Opportunity; Mexico SMB Top 5 Smartphone Bundles Based on Revenue Potential Assessment; Mexico SMB Tablet PC-Driven Bundles; Mexico SMB Most Preferred Tablet PC-Driven Bundles by Purchase Probability; Mexico SMB Most Preferred Tablet PC-Driven Bundles by Market Opportunity; Mexico SMB Top 5 Tablet PC Bundles Based on Revenue Potential Assessment
SECTION FOUR: ROUTES TO MARKET (RTM) AND SWITCHING ASSESSMENT: Mexico SMB Purchasing IT Solutions from a Communications Service Provider; Mexico SMB More Inter-dependencies Among SPs/Hosters, IT Vendors & CPs - Ecosystem Evolution; Mexico SMB Integrated Online Service: Interest in Purchasing from Service Providers; Mexico SMB Top Service Providers; Mexico SMB Likelihood of Switching Communications Service Providers in Next 12 Months vs. Likelihood of Switching to Obtain Hosted Productivity/Collaboration Suite; Mexico SMB Likelihood of Purchasing Professional Services from Communications Service Provider; Mexico SMB Likelihood of Switching Communications Service Provider to Purchase IT Hardware, Software or Services; Mexico SMB Preferred Channels for Delivering Online Monitoring Services; Mexico SMB Top 3 Factors that Motivate SMBs to Buy IT Solutions From Communications Service Providers; Mexico SMB Likelihood of Purchasing IT Hardware and Software from Communications Service Provider; Mexico SMB Preferred Method of Purchasing from a Communications Service Provider
APPENDIX: Mexico SMB Firmographics; Mexico SMB ICT Usage Profile; Mexico SMB Cloud Services: Interest and Usage; Mexico SMB Definitions and Methodology

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2011 Mexico SMB Cloud Playbook - Strategic and Tactical GTM Planning Guide

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