2011 Mexico SMB Cloud Playbook - Strategic and Tactical GTM Planning Guide


January 10, 2012
SKU: BDHQ6748807
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Table of Contents Search inside this report Related Reports
Countries covered: Mexico

This study provides a tactical framework for architecting cloud-based services offerings to meet the increasing demand for cloud services by SMBs. SMBs' needs for specific cloud applications and services are synthesized into pre-packaged "bundles" or offers with quantitative, survey-based take rates and associated revenue potential. The tactical guide provides analyses of the purchase probability and supplier revenue potential of a number of different service options bundled with selected baseline offers. AMI's analysis provides for numerous positioning themes with which to engage SMB decision makers. AMI's Cloud research shows that bundles tend to have a positive impact on purchase probabilities, thereby uplifting revenue and annuity streams.


Mexico SMB Cloud Services Tactical Guide: Introduction & Background
Mexico SMB Technology Penetration: Report Context/Overview
SECTION ONE: MANAGEMENT SUMMARY - SMB CLOUD MARKETING STRATEGY
Mexico SMB Employee Segments Value Prop and Role of Cloud
Mexico SMB Cloud Profile: <10 Employee Firms
Mexico SMB Cloud Profile: 10-49 Employee Firms
Mexico SMB Cloud Profile: 50-249 Employee Firms
Mexico SMB Cloud Profile: 250+ Employee Firms
Mexico SMBs are interested in various flavors of cloud
Mexico SMB Interest in Cloud Services & Solutions
Mexico SMB Free vs. Paid Cloud Services Usage
Mexico SMB Cloud Services Spending
Mexico SMB Bundling Summary Takeaways
Mexico SMB Productivity/Collaboration Suite Bundles by Employee Size Segment
Mexico SMB Suggested Optimal RMITS/IaaS Bundles by Employee Size Segment
Mexico SMB Suggested Optimal UC Bundles by Employee Size Segment
Mexico SMB SaaS and Infrastructure-Driven Bundle Summary
Mexico SMB Unified Communications and Fixed-Line Broadband-Driven Bundle Summary
Mexico SMB Mobile Broadband, Smartphone, and Tablet PC-Driven Bundle Summary
Mexico SMB Cloud Services Spending by Channel Partner Type
Mexico SMB Interest in Purchasing Hosted Productivity/Collaboration Suite By Channel Type
SECTION TWO: CLOUD SERVICES MARKET OPPORTUNITY
Mexico SMB ICT Spending: Migration to Cloud Accelerating
Mexico SMB: Rapid Growth Expected Across Key Cloud Components
Mexico SMB Growth in Cloud Services by Employee Size
Mexico SMB SaaS Opportunity Breakout
Mexico SMB RMITS/IaaS Opportunity Breakout
Mexico SMB Unified Communications Opportunity Breakout
SECTION THREE: CLOUD BUNDLING
Mexico SMB Strong Opportunity for Service Providers & Hosters to Broaden Revenue Stream, Increase ARPU and Reduce Switching, With Successful Bundles
Mexico SMB Components for Cloud Offers/Bundles
Mexico SMBs: Growing demand for integrated & bundled cloud solutions
Mexico SMB Segments showing high interest in bundling SaaS apps with Cloud infrastructure and UC solutions
Mexico SMB Creating SMB Cloud Offers/Bundles and Revenue Potential
Mexico SMB SaaS Productivity Attach/Revenue Potential Example
Mexico SMB Bundling Themes Discussion
Mexico SMB Software as a Service (SaaS)-Driven Bundles
Mexico SMB Most Preferred SaaS (Productivity/Collaboration) Driven Bundles by Purchase Probability
Mexico SMB Most Preferred SaaS (Productivity/Collaboration) Driven Bundles by Market Opportunity
Mexico SMB Top 5 SaaS (Productivity/Collaboration) Driven Bundles Based on Revenue Potential Assessment
Mexico SMB Remotely Managed IT Services (RMITS)-Driven Bundles
Mexico SMB Most Preferred RMITS-Driven Bundles by Purchase Probability
Mexico SMB Most Preferred RMITS-Driven Bundles by Market Opportunity
Mexico SMB Top 5 RMITS-PC Monitoring Bundles Based on Revenue Potential Assessment
Mexico SMB Top 3 RMITS-Network Monitoring Bundles Based on Revenue Potential Assessment
Mexico SMB Infrastructure as a Service (IaaS)-Driven Bundles
Mexico SMB Most Preferred IaaS-Driven Bundles by Purchase Probability
Mexico SMB Most Preferred IaaS-Driven Bundles by Market Opportunity
Mexico SMB Top 3 IaaS Bundles Based on Revenue Potential Assessment
Mexico SMB Unified Communications (UC)-Driven Bundles
Mexico SMB Most Preferred UC-Driven Bundles by Purchase Probability
Mexico SMB Most Preferred UC-Driven Bundles by Market Opportunity
Mexico SMB Top 5 UC Bundles - Revenue Potential Assessment
Mexico SMB Fixed-Line Broadband-Driven Bundles
Mexico SMB Most Preferred BB (<5 Mbps)-Driven Bundles by Purchase Probability
Mexico SMB Most Preferred BB (5+ Mbps)-Driven Bundles by Purchase Probability
Mexico SMB Most Preferred BB (<5 Mbps)-Driven Bundles by Market Opportunity
Mexico SMB Most Preferred BB (5+ Mbps)-Driven Bundles by Market Opportunity
Mexico SMB Top 5 Fixed-Line BB (<5 Mbps) Bundles Based on Revenue Potential Assessment
Mexico SMB Top 5 Fixed-Line BB (5+ Mbps) Bundles Based on Revenue Potential Assessment
Mexico SMB Mobile Broadband-Driven Bundles
Mexico SMB Most Preferred Mobile Broadband -Driven Bundles by Purchase Probability
Mexico SMB Most Preferred Mobile Broadband Driven Bundles by Market Opportunity
Mexico SMB Top 5 Mobile Broadband Bundles Based on Revenue Potential Assessment
Mexico SMB Smartphone-Driven Bundles
Mexico SMB Most Preferred Smartphone-Driven Bundles by Purchase Probability
Mexico SMB Most Preferred Smartphone-Driven Bundles by Market Opportunity
Mexico SMB Top 5 Smartphone Bundles Based on Revenue Potential Assessment
Mexico SMB Tablet PC-Driven Bundles
Mexico SMB Most Preferred Tablet PC-Driven Bundles by Purchase Probability
Mexico SMB Most Preferred Tablet PC-Driven Bundles by Market Opportunity
Mexico SMB Top 5 Tablet PC Bundles Based on Revenue Potential Assessment
SECTION FOUR: ROUTES TO MARKET (RTM) AND SWITCHING ASSESSMENT
Mexico SMB Purchasing IT Solutions from a Communications Service Provider
Mexico SMB More Inter-dependencies Among SPs/Hosters, IT Vendors & CPs - Ecosystem Evolution
Mexico SMB Integrated Online Service: Interest in Purchasing from Service Providers
Mexico SMB Top Service Providers
Mexico SMB Likelihood of Switching Communications Service Providers in Next 12 Months vs. Likelihood of Switching to Obtain Hosted Productivity/Collaboration Suite
Mexico SMB Likelihood of Purchasing Professional Services from Communications Service Provider
Mexico SMB Likelihood of Switching Communications Service Provider to Purchase IT Hardware, Software or Services
Mexico SMB Preferred Channels for Delivering Online Monitoring Services
Mexico SMB Top 3 Factors that Motivate SMBs to Buy IT Solutions From Communications Service Providers
Mexico SMB Likelihood of Purchasing IT Hardware and Software from Communications Service Provider
Mexico SMB Preferred Method of Purchasing from a Communications Service Provider
APPENDIX
Mexico SMB Firmographics
Mexico SMB ICT Usage Profile
Mexico SMB Cloud Services: Interest and Usage
Mexico SMB Definitions and Methodology

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