2012 Latin America Small & Medium Business Tablet Market Assessment


September 4, 2012
SKU: BDHQ4921934
License type:
Countries covered: South America

Tablets are increasingly being perceived by SMBs as an effective business tool, and the growing use of this device is transforming SMBs’ ICT infrastructure and management style. Tablet usage is rapidly spreading from the executive ranks to line-of-business employees driving an ever broader range of business applications—beyond simply communications and information sharing.

Device personalization preferences on the employee side are fueling a “bring-your-own-device” (BYOD) environment. This in turn is raising new challenges for SMB ICT management, security concerns and accelerating the demand for new genres of applications and cloud-based services. AMI’s tablet practice is designed to help vendors to track and navigate the opportunity that tablets represent in the rapidly shifting SMB ICT environment.

AMI’s Global SMB Tablet Market Landscape and Outlook Tracker sets a worldwide SMB market context for these tablets, and pinpoints the opportunity and dynamic changes for device manufacturers, software and application developers, service providers, hosters and channel partners.


Introduction
Latin America Market Overview
Executive Summary
SMB Tablet Market Evolution
Key Highlights: Market Sizing and Growth of the Tablet Market
Key Highlights: Profile of Tablet Firms and Individual Users
Key Highlights: Purchase, Support, Service, and Security of Tablet Devices
Key Highlights: Mobile Applications Usage Among Tablet Owning Firms
Key Highlights: Tablet Feature Preferences and Purchase Channels
Tablet Market Opportunity Sizing
Tablet Market Opportunity Sizing
LATAM SMB Tablet Firms and Growth
LATAM SMB Tablet Penetration by Vertical
LATAM SMB Tablet Device Spending and Growth
LATAM SMB Tablet Data Plan Spending and Growth
LATAM SMB Tablet Installed Base and Growth
LATAM SMB Tablet Shipments and Growth
LATAM SMB Cloud Application Spending and Growth - SaaS
Understanding the Tablet-User Profile: Firmographics and Attitudes
Understanding the Tablet-User Profile
LATAM SMB Average Number of Employees & Average Age of Business
LATAM SMB Employee Mobility And Multiple Location
LATAM SMB Business Performance
LATAM SMB Internet Access Usage & Internet Access Speed
LATAM SMB Concern About Impact of the Economy And Business Sentiment
LATAM SMB Importance of Strategic IT Issues
ICT and Tablet management and Support
ICT and Tablet Management and Support
LATAM SMB Presence of IT Support: Managed vs. Unmanaged
LATAM SMB Tablet User
LATAM SMB Support Policies for Tablets
Tablet Brand Usage and Selection Criteria
Tablet Brand Usage and Selection Criteria
LATAM SMB Top Tablet Brand Usage
Tablets Brands Currently Use
LATAM SMB Operating Systems Currently Run on Tablets
LATAM SMB Operating Systems Currently Run on Tablets by Country
LATAM SMB Important Factors for Selecting of Tablet Brand
LATAM SMB Important Factors for Selecting Brand by Country
LATAM SMB Important Factors for Selecting of Tablet Brand by Operating Systems
Smartphone vs. Tablet OS Brands
BYOD – “Bring your own device”
BYOD
LATAM SMB Company Policies Regarding Mobile Devices – “BYOD”
LATAM SMB BYOD User Profile
LATAM SMB Support Policies by BYOD
LATAM Tablet User by BYOD
LATAM SMB Tablet Brands by BYOD
LATAM SMB Important Factors of Selecting Brand by BYOD
LATAM SMB Tablet Purchasing Channels by BYOD
Mobile Application Usage
Mobile Application Usage
Communications Applications Usage
Business Process Applications Usage
Industry-Specific Applications Usage
Channels and service providers
Channels
LATAM SMBs’ Information Sources for Making Technology Purchase Decisions
LATAM SMB Tablet Purchasing Channels
LATAM SMB Tablet Purchasing Channels by Countries
LATAM SMB Top Service Providers by Countries
Competitive landscape
Competitive Landscape
2012 Key Tablet Product Landscape by Type of Mobile OS
Apple iPad Competitors Product Spectrum and Map to Business Needs
Appendix
LATAM SMB – Definitions by Type of Business
LATAM SMB – Acronyms
LATAM SMB Survey Process
LATAM SMB Weighting Factors by Employee Size and Sampling Pool by Type of Business
Contact AMI-Partners

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