2011 Latin America Small and Medium Business Market Opportunity Assessment


December 29, 2011
SKU: BDHQ6748803
License type:
Countries covered: China

The Latin America Overview survey captures a comparison of the Brazil and Mexico current deployment and future plans pertaining to budgets, spending, usage, channels, service and support, hardware devices, software, applications and services-across a range of IT, telecommunications and Internet products and services. This study tracks firmographics, decision making, business processes and outsourcing, attitudes and strategic planning activities of MBs.

It examines the ICT usage and deployment, economic influences, and the market opportunity assessment among SMBs, as well as an overview of the growing impact of mobility on the SMB market.


INTRODUCTION
2011 LATAM SMB Annual Overview: Introduction & Background
EXECUTIVE SUMMARY
Executive Summary - Firmographics
Executive Summary - Total Addressable Market (TAM)
Executive Summary - Attitudes and Buying Behavior
Executive Summary - ICT Adoption and Plans
Executive Summary - RTM/Channels
FIRMOGRAPHICS
Demographics
LATAM SMB Market - Number of Firms
LATAM SMB Key Demographics - Distribution of Firms by Employee Size and Vertical
LATAM SMB Average Number of Employees
LATAM SMB Employee Mobility
LATAM SMB Business Maturity
LATAM SMB Revenue Growth
LATAM SMB Corporate Credit Card Usage
LATAM SMB IT Buyers - BDMs/TDMs (Business Decision Makers and Technology Decision Makers)
LATAM SMB Ownership
Economic Outlook
LATAM SMB Perceptions & Reactions to the Downturn
LATAM SMB Concern About Impact of the Economy and Business Sentiment
TAM - MARKET SIZING
LATAM SMB Market Sizing - 2011 ICT Spending Breakout
LATAM SMB 2011 ICT Spending and Five Year Forecast
LATAM SMB 2011 Average Annual ICT Spending per Firm
LATAM SMB Total Market IT/Telecommunications Spending For Select Categories: 2011 vs. 2015
ATTITUDES & BUYING BEHAVIOR
LATAM SMB Importance of Strategic IT Issues
LATAM SMBs’ Information Sources for Making Technology Purchase Decisions
ICT ADOPTION AND PLANS
LATAM SMB AMI’s Three Waves of Adoption
LATAM SMB IT Adoption Process
LATAM SMB Presence of IT Support: Managed vs. Unmanaged
ICT Adoption and Plans - Hardware
LATAM SMB 2011 Total Market Computing Spending
LATAM SMB 2011 Average Annual Computing Spending Per Firm
LATAM SMB 2011 Average Annual Networking Spending Per Firm
LATAM SMB 2011 Average Annual Security Spending Per Firm
LATAM SMB 2011 Average Annual Storage Spending Per Firm
LATAM SMB Computer Penetration by Type
LATAM SMB Computer Purchasing Plans by Type
LATAM SMB Computer Brands
LATAM SMB Planned Computer Brands
LATAM SMB All-in-One Computer Usage - Current and Planned
LATAM SMB Printer Usage - Current and Planned
LATAM SMB LAN Usage - Current and Planned
LATAM SMB Current Server Usage and Plans to Buy
LATAM SMB Networking Products Current and Planned Usage
LATAM SMB Security Products Current and Planned Usage
LATAM SMB Storage Products Current and Planned Usage
LATAM SMB Top Server, Firewall and Data Back-up/Storage & Recovery Brands
ICT Adoption and Plans - Software
LATAM SMB 2011 Average Annual Software Spending Per Firm
LATAM SMB PC Operating System Deployment (% of PC IB)
LATAM SMB Productivity Suite Usage - Current and Planned
LATAM SMB Primary E-Mail Application Used - On-Premise vs. Hosted
LATAM SMB Business Applications Usage - Current and Planned
LATAM SMB Security Brands
LATAM SMB Accounting Software Usage
LATAM SMB Top Accounting Brands
ICT Adoption and Plans - IT Services
LATAM SMB 2011 Average Annual IT Services Spending Per Firm
LATAM SMB On-Premise IT Services Usage and Interest
ICT Adoption and Plans - Social Media
LATAM SMB Social Media Usage
LATAM SMB Types of Business Activities for Which Social Media is Used
LATAM SMB Social Media and Marketing Sites Used
LATAM SMB Impact of Social Media on IT Decision Making by Type
LATAM SMB Influence of Social Media on IT Decision Making
ICT Adoption and Plans - Cloud Services
LATAM SMB 2011 Average Annual Hosted/Online Software Applications (SaaS) Spending Per Firm
LATAM SMB 2011 Average Annual Hosted Infrastructure (IaaS) Spending Per Firm
LATAM SMB 2011 Average Annual Remotely Managed IT Services (RMITS) Spending Per Firm
LATAM SMB Hosted/Online Business Mgt. Applications (SaaS) Usage
LATAM SMB Level of Interest in Acquiring Hosted/Online Business Management Applications (SaaS)
LATAM SMB Hosted Infrastructure (IaaS) Usage
LATAM SMB Level of Interest in Acquiring Hosted Infrastructure (IaaS)
LATAM SMB Remotely Managed IT Services (RMITS) Usage
LATAM SMB Remotely Managed IT Services (RMITS) Usage by Type
LATAM SMB Interest in Remotely Managed IT Services (RMITS) by Type
LATAM SMB Interest Remotely Managed IT Services (RMITS) Bundles at Specific Price Points
ICT Adoption and Plans - Mobility
LATAM SMB Mobile Devices Penetration by Type
LATAM SMB Mobile Devices Purchasing Plans by Type
LATAM SMB Mobile Device Brands
LATAM SMB Planned Mobile Device Brands
ICT Adoption and Plans - Broadband, UC & Collaboration
LATAM SMB 2011 Average Annual Internet Spending Per Firm
LATAM SMB 2011 Average Annual Telecom Equipment Spending Per Firm
LATAM SMB 2011 Average Annual Telecom Services Spending Per Firm
LATAM SMB 2011 Average Annual UC Spending Per Firm
LATAM SMB Internet Access Usage
LATAM SMB Primary Internet Access Speed
LATAM SMB Communications Products/Services Usage
LATAM SMB Instant Messaging and/or PC-to-PC Chat Application Usage
RTM/CHANNELS
LATAM SMB 2011 Share of Total ICT Spend by Routes to Market
LATAM SMB 2011 ICT Category Spending by Channel
LATAM SMB Computer Channels Usage
LATAM SMB Smartphone Channels Usage
LATAM SMB Tablet Channels Usage
LATAM SMB Service Providers for Mobile Devices (Smartphones/Tablets)
LATAM SMB DEFINITIONS AND METHODOLOGY
LATAM SMB - Definitions by Type of Business
LATAM SMB Vertical Industry Definitions
LATAM SMB Technology Definitions
LATAM SMB - Acronyms
LATAM SMB Survey Process
LATAM SMB Weighting Factors by Employee Size and Sampling Pool by Type of Business
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