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2011 Latin America Small and Medium Business Market Opportunity Assessment

AMI-Partners, Inc.
December 29, 2011
SKU: BDHQ6748803

Abstract Table of Contents Search inside this report Related Reports

Countries covered: China

The Latin America Overview survey captures a comparison of the Brazil and Mexico current deployment and future plans pertaining to budgets, spending, usage, channels, service and support, hardware devices, software, applications and services-across a range of IT, telecommunications and Internet products and services. This study tracks firmographics, decision making, business processes and outsourcing, attitudes and strategic planning activities of MBs.

It examines the ICT usage and deployment, economic influences, and the market opportunity assessment among SMBs, as well as an overview of the growing impact of mobility on the SMB market.

INTRODUCTION: 2011 LATAM SMB Annual Overview: Introduction & Background
EXECUTIVE SUMMARY: Executive Summary - Firmographics; Executive Summary - Total Addressable Market (TAM); Executive Summary - Attitudes and Buying Behavior; Executive Summary - ICT Adoption and Plans; Executive Summary - RTM/Channels
FIRMOGRAPHICS
Demographics: LATAM SMB Market - Number of Firms; LATAM SMB Key Demographics - Distribution of Firms by Employee Size and Vertical; LATAM SMB Average Number of Employees; LATAM SMB Employee Mobility; LATAM SMB Business Maturity; LATAM SMB Revenue Growth; LATAM SMB Corporate Credit Card Usage; LATAM SMB IT Buyers - BDMs/TDMs (Business Decision Makers and Technology Decision Makers); LATAM SMB Ownership
Economic Outlook: LATAM SMB Perceptions & Reactions to the Downturn; LATAM SMB Concern About Impact of the Economy and Business Sentiment
TAM - MARKET SIZING: LATAM SMB Market Sizing - 2011 ICT Spending Breakout; LATAM SMB 2011 ICT Spending and Five Year Forecast; LATAM SMB 2011 Average Annual ICT Spending per Firm; LATAM SMB Total Market IT/Telecommunications Spending For Select Categories: 2011 vs. 2015
ATTITUDES & BUYING BEHAVIOR: LATAM SMB Importance of Strategic IT Issues; LATAM SMBs’ Information Sources for Making Technology Purchase Decisions
ICT ADOPTION AND PLANS: LATAM SMB AMI’s Three Waves of Adoption; LATAM SMB IT Adoption Process; LATAM SMB Presence of IT Support: Managed vs. Unmanaged
ICT Adoption and Plans - Hardware: LATAM SMB 2011 Total Market Computing Spending; LATAM SMB 2011 Average Annual Computing Spending Per Firm; LATAM SMB 2011 Average Annual Networking Spending Per Firm; LATAM SMB 2011 Average Annual Security Spending Per Firm; LATAM SMB 2011 Average Annual Storage Spending Per Firm; LATAM SMB Computer Penetration by Type; LATAM SMB Computer Purchasing Plans by Type; LATAM SMB Computer Brands; LATAM SMB Planned Computer Brands; LATAM SMB All-in-One Computer Usage - Current and Planned; LATAM SMB Printer Usage - Current and Planned; LATAM SMB LAN Usage - Current and Planned; LATAM SMB Current Server Usage and Plans to Buy; LATAM SMB Networking Products Current and Planned Usage; LATAM SMB Security Products Current and Planned Usage; LATAM SMB Storage Products Current and Planned Usage; LATAM SMB Top Server, Firewall and Data Back-up/Storage & Recovery Brands
ICT Adoption and Plans - Software: LATAM SMB 2011 Average Annual Software Spending Per Firm; LATAM SMB PC Operating System Deployment (% of PC IB); LATAM SMB Productivity Suite Usage - Current and Planned; LATAM SMB Primary E-Mail Application Used - On-Premise vs. Hosted; LATAM SMB Business Applications Usage - Current and Planned; LATAM SMB Security Brands; LATAM SMB Accounting Software Usage; LATAM SMB Top Accounting Brands
ICT Adoption and Plans - IT Services: LATAM SMB 2011 Average Annual IT Services Spending Per Firm; LATAM SMB On-Premise IT Services Usage and Interest
ICT Adoption and Plans - Social Media: LATAM SMB Social Media Usage; LATAM SMB Types of Business Activities for Which Social Media is Used; LATAM SMB Social Media and Marketing Sites Used; LATAM SMB Impact of Social Media on IT Decision Making by Type; LATAM SMB Influence of Social Media on IT Decision Making
ICT Adoption and Plans - Cloud Services: LATAM SMB 2011 Average Annual Hosted/Online Software Applications (SaaS) Spending Per Firm; LATAM SMB 2011 Average Annual Hosted Infrastructure (IaaS) Spending Per Firm; LATAM SMB 2011 Average Annual Remotely Managed IT Services (RMITS) Spending Per Firm; LATAM SMB Hosted/Online Business Mgt. Applications (SaaS) Usage; LATAM SMB Level of Interest in Acquiring Hosted/Online Business Management Applications (SaaS); LATAM SMB Hosted Infrastructure (IaaS) Usage; LATAM SMB Level of Interest in Acquiring Hosted Infrastructure (IaaS); LATAM SMB Remotely Managed IT Services (RMITS) Usage; LATAM SMB Remotely Managed IT Services (RMITS) Usage by Type; LATAM SMB Interest in Remotely Managed IT Services (RMITS) by Type; LATAM SMB Interest Remotely Managed IT Services (RMITS) Bundles at Specific Price Points
ICT Adoption and Plans - Mobility: LATAM SMB Mobile Devices Penetration by Type; LATAM SMB Mobile Devices Purchasing Plans by Type; LATAM SMB Mobile Device Brands; LATAM SMB Planned Mobile Device Brands
ICT Adoption and Plans - Broadband, UC & Collaboration: LATAM SMB 2011 Average Annual Internet Spending Per Firm; LATAM SMB 2011 Average Annual Telecom Equipment Spending Per Firm; LATAM SMB 2011 Average Annual Telecom Services Spending Per Firm; LATAM SMB 2011 Average Annual UC Spending Per Firm; LATAM SMB Internet Access Usage; LATAM SMB Primary Internet Access Speed; LATAM SMB Communications Products/Services Usage; LATAM SMB Instant Messaging and/or PC-to-PC Chat Application Usage
RTM/CHANNELS: LATAM SMB 2011 Share of Total ICT Spend by Routes to Market; LATAM SMB 2011 ICT Category Spending by Channel; LATAM SMB Computer Channels Usage; LATAM SMB Smartphone Channels Usage; LATAM SMB Tablet Channels Usage; LATAM SMB Service Providers for Mobile Devices (Smartphones/Tablets)
LATAM SMB DEFINITIONS AND METHODOLOGY: LATAM SMB - Definitions by Type of Business; LATAM SMB Vertical Industry Definitions; LATAM SMB Technology Definitions; LATAM SMB - Acronyms; LATAM SMB Survey Process; LATAM SMB Weighting Factors by Employee Size and Sampling Pool by Type of Business
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2011 Latin America Small and Medium Business Market Opportunity Assessment

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