2011 Latin America SMB Mobility Landscape, Opportunity Assessment & Outlook


December 30, 2011
SKU: BDHQ6748779
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This study delivers insights on how Latin America SMBs (Brazil and Mexico) are adjusting and adapting to the ever increasing mobile environment. From horizontal applications such as productivity (spreadsheets, presentations) and UC (audio/web/video conferencing) to Line of Business (LOB) applications such as finance and logistics, SMBs are using smartphones and tablets to drive productivity and business velocity.

This study also examines the expanding pool of authorized tablet/smartphone users beyond CEOs and other senior staff; corporate policies/preferences and service/support provisioning for mobile devices; device selection criteria and purchase channel preferences.


Outline
Introduction
Executive Summary
Executive Summary: Market Size
Executive Summary: Demand Appetite
Executive Summary: Smartphone Usage Behavior, Purchase Preference, Brands, and Channel
Executive Summary: Tablet Usage Behavior, Purchase Preference, Brands, and Channel
Executive Summary: Mobile Application
Executive Summary: Mobile Market Evolution Impact
Executive Summary: Opportunity for Bundle Offering
LATAM SMB Market Size: Mobile Device and Service Market
LATAM SMB Market Size: Mobile Device and Service Spending Breakout
LATAM SMB Demand Appetite: 2011 Average Mobility Market Spending by Employee Size
LATAM SMB Demand Appetite: 2011 Total Mobility Market Spending by Employee Size and Vertical
LATAM SMB Market Size and Forecast: Mobile Device Market Forecast
LATAM SMB Market Size and Forecast: Mobile Service Market Forecast
LATAM SMB Key drivers, Applications, Usage Behavior Dynamics: Top Mobile Applications and Key Tablet Users
LATAM SMB Purchase Preferences, Purchase Channels and Brand Selection Criteria: Key Smartphone + Tablet Brands and Brand Selection Criteria
LATAM SMB Purchase Preferences, Purchase Channels and Brand Selection Criteria: Top Purchase Channels and Support Policies
Economic outlook, business sentiment and business performance
Economic Outlook
N.A. SMB Perceptions & Reactions to the Downturn
Demographics
LATAM SMB Key Demographics - Distribution of Firms by Employee Size and Vertical
LATAM SMB Business Performance and Maturity
LATAM SMB Branch Offices and Employee Mobility
IT Solutions Strategic to Business
LATAM SMB Importance of Mobility-Related Strategic IT Issues
LATAM SMB Importance of Business Applications-Related Strategic IT Issues
LATAM SMB Importance of Communications-Related Strategic IT Issues
LATAM SMB Importance of IT Infrastructure-Related Strategic IT Issues
LATAM SMB Company Policies Regarding Mobile Devices
Mobile Solutions Market Sizing
LATAM SMB 2011-2015 ICT Spending and Forecast
LATAM SMB 2011 Total Mobility Spending
LATAM SMB 2011 Average Mobility Spending Per Firm
Mobile Solutions Adoption and Usage Behavior
Devices
LATAM SMB Smartphone Penetration - Current and Planned
LATAM SMB Tablet Penetration - Current and Planned
LATAM SMB Wireless Internet Cards Penetration - Current and Planned
Applications
LATAM SMB Mobile Communications Applications Usage - Current and Planned
LATAM SMB Mobile Business Process Applications Current and Planned Usage
LATAM SMB Mobile Industry-Specific Applications Current and Planned Usage
LATAM SMB Mobile Marketing Solutions Usage - Current and Planned
Bundling Preferences and Market Expansion
LATAM SMB Average Number of Mobile Applications Used Per Firm
LATAM SMB Bundling Scenarios - Top Applications Currently Used
Brazil SMB: Bundle Opportunity for Smartphones and Mobile Applications
Mexico SMB: Bundle Opportunity for Smartphones and Mobile Applications
Brazil SMB: Bundle Opportunity for Tablets and Mobile Applications
Mexico SMB: Bundle Opportunity for Tablets and Mobile Applications
LATAM SMB Most Preferred Smartphone-Driven Bundles by Purchase Probability
LATAM SMB Most Preferred Tablet PC-Driven Bundles by Purchase Probability
Authorized Users
LATAM SMB Current and Planned Authorized Users for Tablets
WW SMB Mobility Vendor Analysis
Tablet Product Type Spectrum 2011
Key Players Tablet Product Market Map
Key Players SWOT Analysis
Brands
LATAM SMB Top 5 Smartphone Brands - Current and Planned
LATAM SMB Top 5 Tablet Brands - Current and Planned
LATAM SMB Top 5 Service Providers for Mobile Devices (Smartphones/Tablets)
Operating Systems
LATAM SMB Top 5 Current Smartphone Operating Systems Used
LATAM SMB Top 5 Current Tablet Operating Systems Used
Buying behavior, purchase channels and service & support
Tablet Selection Feature Preferences
LATAM SMB Factors Affecting Tablet Brand Selection
Service and Support for Mobile Devices
LATAM SMB ICT Management
LATAM SMB Mobile Device Management
Smartphone and Tablets Routes to Market (RTM)
LATAM SMB Smartphone Channels Usage
LATAM SMB Tablet Channels Usage
LATAM SMB Definitions and Methodology
LATAM SMB - Definitions by Type of Business
LATAM SMB Vertical Industry Definitions
LATAM SMB Technology Definitions
LATAM SMB - Acronyms
Brazil SMB Survey Process
Mexico SMB Survey Process
Brazil SMB Weighting Factors by Employee Size and Sampling Pool by Type of Business
Mexico SMB Weighting Factors by Employee Size and Sampling Pool by Type of Business
Contact Information

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