2011 Latin America SMB Mobility Landscape, Opportunity Assessment & Outlook
AMI-Partners, Inc.
December 30, 2011 SKU: BDHQ6748779
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This study delivers insights on how Latin America SMBs (Brazil and Mexico) are adjusting and adapting to the ever increasing mobile environment. From horizontal applications such as productivity (spreadsheets, presentations) and UC (audio/web/video conferencing) to Line of Business (LOB) applications such as finance and logistics, SMBs are using smartphones and tablets to drive productivity and business velocity.
This study also examines the expanding pool of authorized tablet/smartphone users beyond CEOs and other senior staff; corporate policies/preferences and service/support provisioning for mobile devices; device selection criteria and purchase channel preferences.
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- Outline
- Introduction
- Executive Summary
- Executive Summary: Market Size
- Executive Summary: Demand Appetite
- Executive Summary: Smartphone Usage Behavior, Purchase Preference, Brands, and Channel
- Executive Summary: Tablet Usage Behavior, Purchase Preference, Brands, and Channel
- Executive Summary: Mobile Application
- Executive Summary: Mobile Market Evolution Impact
- Executive Summary: Opportunity for Bundle Offering
- LATAM SMB Market Size: Mobile Device and Service Market
- LATAM SMB Market Size: Mobile Device and Service Spending Breakout
- LATAM SMB Demand Appetite: 2011 Average Mobility Market Spending by Employee Size
- LATAM SMB Demand Appetite: 2011 Total Mobility Market Spending by Employee Size and Vertical
- LATAM SMB Market Size and Forecast: Mobile Device Market Forecast
- LATAM SMB Market Size and Forecast: Mobile Service Market Forecast
- LATAM SMB Key drivers, Applications, Usage Behavior Dynamics: Top Mobile Applications and Key Tablet Users
- LATAM SMB Purchase Preferences, Purchase Channels and Brand Selection Criteria: Key Smartphone + Tablet Brands and Brand Selection Criteria
- LATAM SMB Purchase Preferences, Purchase Channels and Brand Selection Criteria: Top Purchase Channels and Support Policies
- Economic outlook, business sentiment and business performance
- Economic Outlook
- N.A. SMB Perceptions & Reactions to the Downturn
- Demographics
- LATAM SMB Key Demographics - Distribution of Firms by Employee Size and Vertical
- LATAM SMB Business Performance and Maturity
- LATAM SMB Branch Offices and Employee Mobility
- IT Solutions Strategic to Business
- LATAM SMB Importance of Mobility-Related Strategic IT Issues
- LATAM SMB Importance of Business Applications-Related Strategic IT Issues
- LATAM SMB Importance of Communications-Related Strategic IT Issues
- LATAM SMB Importance of IT Infrastructure-Related Strategic IT Issues
- LATAM SMB Company Policies Regarding Mobile Devices
- Mobile Solutions Market Sizing
- LATAM SMB 2011-2015 ICT Spending and Forecast
- LATAM SMB 2011 Total Mobility Spending
- LATAM SMB 2011 Average Mobility Spending Per Firm
- Mobile Solutions Adoption and Usage Behavior
- Devices
- LATAM SMB Smartphone Penetration - Current and Planned
- LATAM SMB Tablet Penetration - Current and Planned
- LATAM SMB Wireless Internet Cards Penetration - Current and Planned
- Applications
- LATAM SMB Mobile Communications Applications Usage - Current and Planned
- LATAM SMB Mobile Business Process Applications Current and Planned Usage
- LATAM SMB Mobile Industry-Specific Applications Current and Planned Usage
- LATAM SMB Mobile Marketing Solutions Usage - Current and Planned
- Bundling Preferences and Market Expansion
- LATAM SMB Average Number of Mobile Applications Used Per Firm
- LATAM SMB Bundling Scenarios - Top Applications Currently Used
- Brazil SMB: Bundle Opportunity for Smartphones and Mobile Applications
- Mexico SMB: Bundle Opportunity for Smartphones and Mobile Applications
- Brazil SMB: Bundle Opportunity for Tablets and Mobile Applications
- Mexico SMB: Bundle Opportunity for Tablets and Mobile Applications
- LATAM SMB Most Preferred Smartphone-Driven Bundles by Purchase Probability
- LATAM SMB Most Preferred Tablet PC-Driven Bundles by Purchase Probability
- Authorized Users
- LATAM SMB Current and Planned Authorized Users for Tablets
- WW SMB Mobility Vendor Analysis
- Tablet Product Type Spectrum 2011
- Key Players Tablet Product Market Map
- Key Players SWOT Analysis
- Brands
- LATAM SMB Top 5 Smartphone Brands - Current and Planned
- LATAM SMB Top 5 Tablet Brands - Current and Planned
- LATAM SMB Top 5 Service Providers for Mobile Devices (Smartphones/Tablets)
- Operating Systems
- LATAM SMB Top 5 Current Smartphone Operating Systems Used
- LATAM SMB Top 5 Current Tablet Operating Systems Used
- Buying behavior, purchase channels and service & support
- Tablet Selection Feature Preferences
- LATAM SMB Factors Affecting Tablet Brand Selection
- Service and Support for Mobile Devices
- LATAM SMB ICT Management
- LATAM SMB Mobile Device Management
- Smartphone and Tablets Routes to Market (RTM)
- LATAM SMB Smartphone Channels Usage
- LATAM SMB Tablet Channels Usage
- LATAM SMB Definitions and Methodology
- LATAM SMB - Definitions by Type of Business
- LATAM SMB Vertical Industry Definitions
- LATAM SMB Technology Definitions
- LATAM SMB - Acronyms
- Brazil SMB Survey Process
- Mexico SMB Survey Process
- Brazil SMB Weighting Factors by Employee Size and Sampling Pool by Type of Business
- Mexico SMB Weighting Factors by Employee Size and Sampling Pool by Type of Business
- Contact Information
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