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2009 LATAM (Brazil & Mexico) SMB Server Opportunity: Targeting Server Buyers in a Tough Economy

AMI-Partners, Inc.
July 15, 2009
47 Pages - SKU: BDHQ2421971

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Mexico, Brazil

This report provides server vendors, strategists and marketers a detailed account of how the Latin American countries of Brazil and Mexico SMB markets have been impacted by the current recession and help to formulate plans appropriate to opportunities and threats in their SMB server markets. Separate analysis on the small business (SB) and medium businesses (MB) segments are provided where pertinent, due to their differing server penetration, applications usage and consolidation trends.

The report also includes latest estimates and forecasts to the server market opportunity among SMBs in Brazil and Mexico, as well as highlighting key market drivers in 2009 and beyond.

Introduction & Notes: Contents; Key Takeaways & Implications; Key Takeaways: Business Conditions & IT Spending; Key Takeaways: Server Shipments; Key Takeaways: Factors Affecting Server Investments; SMB Expectations in Today’s Business Environment; LATAM SMB business conditions have been affected by the downturn; Brazil SMBs : Employee productivity is the most important benefit sought from new technology investments; Mexico SMBs : Employee productivity is the most important benefit sought from new technology investments; Brazil & Mexico SMBs top strategic IT issues map to cost, productivity and customer intimacy concerns
Decision Makers & Purchase Preference: LATAM SMBs want IT planning and scalable options; Formalizing an IT purchase process has grown in importance; Mexico SMBs place more importance on brand; Owner & Sr. Management are most involved in the IT purchase process in Brazil SMBs; Owner, Sr. Mgmt and in-house IT are most involved in the IT purchase process in Mexico SMBs; External financing is an important component of IT purchasing
Server Usage, Spending & Forecasts: Revisions to IT Spending in Brazil & Mexico SMBs due to economic slowdown; Universe & IT Spending in Brazil & Mexico; Server Y-o-Y Spending Growth 2008-2013 among Brazil & Mexico SMB; Brazil SMBs purchase servers from VARs/manufacturer but mostly manage them in-house; Mexico SMBs rely on VARs for server purchases and management; Cost and performance issues are common factors driving server purchases among Brazil SMBs; Cost and performance issues are common factors driving server purchases among Mexico SMBs; Importance of energy efficiency; Factors Affecting Server Investments; First-time server purchase opportunity among small businesses with no servers; Proportion of Brazil and Mexico SBs plan to purchase servers; LATAM MB Server Investment Drivers
Factors Affecting Server Investments: Brazil SMBs are most interested in applications that promote collaboration; Mexico SBs are also interested in applications that promote collaboration; Factors Affecting Server Investments; NOS usage among Brazil SMBs; Interest in Windows Server 2008 and planned adoption - Brazil SMB; NOS usage among Mexico SMBs; Interest in Windows Server 2008 and planned adoption - Mexico SMB; Factors Affecting Server Investments; Virtualization Penetration & Interest among Brazil SMBs; Virtualization Penetration & Interest among Mexico SMBs; Related Studies

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2009 LATAM (Brazil & Mexico) SMB Server Opportunity: Targeting Server Buyers in a Tough Economy

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