2011-12 Korea Small Business Market Opportunity Assessment


February 13, 2012
SKU: BDHQ3944079
License type:
Table of Contents Search inside this report Related Reports
Countries covered: South Korea

This study examines the Korea small business (SB) IT and telecommunications landscape and how it is rapidly being transformed as the SB workforce becomes increasingly more mobile and adoption of cloud/hosted services rises.

The Korea SB Overview survey captures current deployment and future plans pertaining to budgets, spending, usage, channels, service and support, hardware devices, software, applications and services—across a range of IT, telecommunications and Internet products and services. This study tracks firmographics, decision making, business processes and outsourcing, attitudes and strategic planning activities of SBs.

We’re seeing a confluence of factors that are giving cloud and mobility adoption stronger momentum among SBs. Additionally, Social media is now a mainstream influence vehicle. This study also assesses the impact social media has on buying behavior, as well as examining purchase channel preferences/ Routes to Market (RTM) for a broad array of ICT solutions.


Introduction
2011 Korea SB Annual Overview: Introduction & Background
Executive Summary
Executive Summary – Firmographics
Executive Summary – Attitudes and Buying Behavior
Executive Summary – ICT Adoption and Plans
Executive Summary – RTM/Channels
Firmographics
Demographics
Key Highlights – Demographics
Korea SB Key Demographics – Distribution of Firms by Employee Size and Vertical
Korea SB Average Number of Employees
Korea SB Employee Mobility by Employee Size
Korea SB Employee Mobility by Vertical
Korea SB Business Maturity by Employee Size
Korea SB Business Maturity By Vertical
Korea SB Revenue Growth
Korea SB Revenue Growth by Vertical
Korea SB Corporate Credit Card Usage
Korea SB IT Buyers – BDMs/TDMs (Business Decision Makers and Technology Decision Makers)
Economic Outlook
Key Highlights – Economic Outlook
Korea SB Perceptions & Reactions to the Downturn
Korea SB Concern About Impact of the Economy by Employee Size and Vertical
Korea SB Business Sentiment
TAM – Market Sizing
Key Highlights – TAM: Market Sizing
Korea SB 2011 ICT Spending and Five Year Forecast
Korea SB 2011 Average Annual ICT Spending per Firm
Korea SB Total Market IT/Telecommunications Spending For Select Categories: 2011 vs. 2015
Attitudes & Buying Behavior
Key Highlights – Attitudes and Buying Behavior
Korea SB Importance of Strategic IT Issues
Korea SBs’ Information Sources for Making Technology Purchase Decisions
ICT Adoption and Plans
Korea SMB AMI’s Three Waves of Adoption
Korea SB IT Adoption Process
Korea SB Presence of IT Support: Managed vs. Unmanaged
ICT Adoption and Plans – Hardware
Key Highlights – ICT Adoption and Plans: Hardware
Korea SB 2011 Total Market Computing Spending
Korea SB 2011 Average Annual Computing Spending Per Firm
Korea SB 2011 Average Annual Networking Spending Per Firm
Korea SB 2011 Average Annual Security Spending Per Firm
Korea SB 2011 Average Annual Storage Spending Per Firm
Korea SB Computer Penetration by Type
Korea SB Computer Purchasing Plans by Type
Korea SB Computer Brands
Korea SB Planned Computer Brands
Korea SB All-in-One Computer Usage – Current and Planned by Employee Size and Vertical
Korea SB Printer Usage – Current and Planned by Employee Size
Korea SB LAN Usage – Current and Planned
Korea SB Current Server Usage and Plans to Buy
Korea SB Networking Products Current and Planned Usage
Korea SB Security Products Current and Planned Usage
Korea SB Storage Products Current and Planned Usage
Korea SB Top Server, Firewall and Data Back-up/Storage & Recovery Brands
ICT Adoption and Plans – Software
Key Highlights – ICT Adoption and Plans: Software
Korea SB 2011 Average Annual Software Spending Per Firm
Korea SB PC Operating System Deployment (% of PC IB)
Korea SB Productivity Suite Usage – Current and Planned
Korea SB Primary E-Mail Application Used – On-Premise vs. Hosted
Korea SB Business Applications Usage – Current and Planned
Korea SB Security Brands
Korea SB Accounting Software Usage
Korea SB Top Accounting Brands
ICT Adoption and Plans – IT Services
Key Highlights – ICT Adoption and Plans: IT Services
Korea SB 2011 Average Annual IT Services Spending Per Firm
Korea SB On-Premise IT Services Usage and Interest
ICT Adoption and Plans – Social Media
Key Highlights – ICT Adoption and Plans: Social Media
Korea SB Social Media Usage by Vertical
Korea SB Types of Business Activities for Which Social Media is Used
Korea SB Social Media and Marketing Sites Used
Korea SB Impact of Social Media on IT Decision Making by Type
Korea SB Influence of Social Media on IT Decision Making
ICT Adoption and Plans – Cloud Services
Key Highlights – ICT Adoption and Plans: Cloud Services
Korea SB 2011 Average Annual Hosted/Online Software Applications (SaaS) Spending Per Firm
Korea SB 2011 Average Annual Hosted Infrastructure (IaaS) Spending Per Firm
Korea SB 2011 Average Annual Remotely Managed IT Services (RMITS) Spending Per Firm
Korea SB Hosted/Online Business Management Applications (SaaS) Usage
Korea SB Level of Interest in Acquiring Hosted/Online Business Management Applications (SaaS)
Korea SB Hosted Infrastructure (IaaS) Usage
Korea SB Level of Interest in Acquiring Hosted Infrastructure (IaaS)
Korea SB Remotely Managed IT Services (RMITS) Usage by Vertical
Korea SB Remotely Managed IT Services (RMITS) Usage by Type
Korea SB Interest in Remotely Managed IT Services (RMITS) by Type
Korea SB Interest Remotely Managed IT Services (RMITS) Bundles at Specific Price Points
ICT Adoption and Plans – Mobility
Key Highlights – ICT Adoption and Plans: Mobility
Korea SB Mobile Devices Penetration by Type
Korea SB Mobile Devices Purchasing Plans by Type
Korea SB Mobile Device Brands
Korea SB Planned Mobile Device Brands
ICT Adoption and Plans – Broadband, Unified Communication & Collaboration
Key Highlights – ICT Adoption and Plans: Broadband, Unified Communication & Collaboration
Korea SB 2011 Average Annual Internet Spending Per Firm
Korea SB 2011 Average Annual Telecom Equipment Spending Per Firm
Korea SB 2011 Average Annual Telecom Services Spending Per Firm
Korea SB 2011 Average Annual Unified Communications (UC) Spending Per Firm
Korea SB Internet Access Usage
Korea SB Primary Internet Access Speed
Korea SB Communications Products/Services Usage
Korea SB Instant Messaging and/or PC-to-PC Chat Application Usage
RTM/Channels
Key Highlights – RTM/Channels
Korea SB 2011 Share of Total ICT Spend by Routes to Market
Korea SB 2011 ICT Category Spending by Channel
Korea SB Computer Channels Usage
Korea SB Smartphone Channels Usage
Korea SB Tablet Channels Usage
Korea SB Service Providers for Mobile Devices (Smartphones/Tablets)
Korea SMB Definitions and Methodology
Korea SMB – Definitions by Type of Business
Korea SMB Vertical Industry Definitions
Korea SMB Technology Definitions
Korea SMB – Acronyms
Korea SB Survey Process
Korea SB Weighting Factors by Employee Size and Sampling Pool by Type of Business
Contact AMI-Partners

More General Internet Applications reports by AMI-Partners, Inc.

2011-12 Sri Lanka Medium Business Market Opportunity Assessment by AMI-Partners, Inc.
This study examines the Sri Lanka medium business (MB) IT and telecommunications landscape and how it is rapidly being transformed as the MB workforce becomes ...
See all reports like this >>

More South Korea General Internet Applications reports

Top 100 Korean Data Processing (Korea) by Plimsoll Publishing Ltd.
This report is an in-depth financial evaluation of the Korea Korean Data Processing. Using the unique Plimsoll method of analysis, each of the largest ...
See all reports like this >>

More South Korea reports

D&B Country RiskLine Report: The Democratic Peoples Republic of Korea by Dun & Bradstreet Inc.
This D&B Country RiskLine Report will help you analyze the risks, opportunities and likely payment delays when doing business in this country. It includes ...
D&B Country Report: The Democratic Peoples Republic of Korea by Dun & Bradstreet Inc.
D&B Country Report. Comprehensive information for evaluating risks and opportunities when trading or investing in this country. Providing critical information and analysis on ...
Country Report South Korea January 2011 by Economist Intelligence Unit
Country Reports analyse political and economic trends in featured countries. They show you exactly how national, regional and global events will affect your business in ...
2007 South Korea Industry & Market Outlook report by Barnes Reports
The 2007 South Korea Industry & Market Outlook report is the leading annual publication that describes over 100 major industries in South Korea and 500+ ...
See all reports like this >>

 

Research assistance

We can help you find what you need. Call us or write us:
US: 800.298.5699
Int'l: +1.240.747.3093
Need help in your search?
 

Related Markets


General Internet Applications Reports

 
 

Share this report


Other tasks

 
 

Join Alert Me now!

Receive bi-weekly email alerts on new market research

Sign up today!