2011-12 Korea Medium Business Market Opportunity Assessment


February 13, 2012
SKU: BDHQ3944096
License type:
Countries covered: South Korea

This study examines the Korea medium business (MB) IT and telecommunications landscape and how it is rapidly being transformed as the MB workforce becomes increasingly more mobile and adoption of cloud/hosted services rises.

The Korea MB Overview survey captures current deployment and future plans pertaining to budgets, spending, usage, channels, service and support, hardware devices, software, applications and services—across a range of IT, telecommunications and Internet products and services. This study tracks firmographics, decision making, business processes and outsourcing, attitudes and strategic planning activities of MBs.

We’re seeing a confluence of factors that are giving cloud and mobility adoption stronger momentum among SBs. Additionally, Social media is now a mainstream influence vehicle. This study also assesses the impact social media has on buying behavior, as well as examining purchase channel preferences/ Routes to Market (RTM) for a broad array of ICT solutions.


Introduction
2011 Korea MB Annual Overview: Introduction & Background
Executive Summary
Executive Summary – Firmographics
Executive Summary – Market Sizing
Executive Summary – Attitudes and Buying Behavior
Executive Summary – ICT Adoption and Plans
Executive Summary – RTM/Channels
Firmographics
Demographics
Key Highlights – Demographics
Korea MB Key Demographics – Distribution of Firms by Employee Size and Vertical
Korea MB Average Number of Employees
Korea MB Employee Mobility by Employee Size
Korea MB Employee Mobility by Vertical
Korea MB Business Maturity by Employee Size
Korea MB Business Maturity By Vertical
Korea MB Revenue Growth by Employee Size
Korea MB Revenue Growth by Vertical
Korea MB Corporate Credit Card Usage
Korea MB IT Buyers – BDMs/TDMs (Business Decision Makers and Technology Decision Makers)
Economic Outlook
Key Highlights – Economic Outlook
Korea MB Perceptions & Reactions to the Downturn
Korea MB Concern About Impact of the Economy by Employee Size and Vertical
Korea MB Business Sentiment
TAM – Market Sizing
Key Highlights – TAM - Market Sizing
Korea MB 2011 ICT Spending and Five Year Forecast
Korea MB 2011 Average Annual ICT Spending per Firm
Korea MB Total Market IT/Telecommunications Spending For Select Categories: 2011 vs. 2015
Attitudes & Buying Behavior
Key Highlights – Attitudes & Buying Behavior
Korea MB Importance of Strategic IT Issues
Korea MBs’ Information Sources for Making Technology Purchase Decisions
ICT Adoption and Plans
Key Highlights – ICT Adoption and Plans: ICT Adoption Framework and Presence of IT Support
U.S. SMB AMI’s Three Waves of Adoption
Korea MB IT Adoption Process
Korea MB Presence of IT Support: Managed vs. Unmanaged
ICT Adoption and Plans – Hardware
Key Highlights – ICT Adoption and Plans: Hardware
Korea MB 2011 Total Market Computing Spending
Korea MB 2011 Average Annual Computing Spending Per Firm
Korea MB 2011 Average Annual Networking Spending Per Firm
Korea MB 2011 Average Annual Security Spending Per Firm
Korea MB 2011 Average Annual Storage Spending Per Firm
Korea MB Computer Penetration by Type
Korea MB Computer Purchasing Plans by Type
Korea MB Computer Brands
Korea MB Planned Computer Brands
Korea MB All-in-One Computer Usage – Current and Planned by Employee Size and Vertical
Korea MB Printer Usage – Current and Planned by Employee Size
Korea MB LAN Usage – Current and Planned
Korea MB Current Server Usage and Plans to Buy
Korea MB Networking Products Current and Planned Usage
Korea MB Security Products Current and Planned Usage
Korea MB Storage Products Current and Planned Usage
Korea MB Top Server, Firewall and Data Back-up/Storage & Recovery Brands
ICT Adoption and Plans – Software
Key Highlights – ICT Adoption and Plans: Software
Korea MB 2011 Average Annual Software Spending Per Firm
Korea MB PC Operating System Deployment (% of PC IB)
Korea MB Productivity Suite Usage – Current and Planned
Korea MB Primary E-Mail Application Used – On-Premise vs. Hosted
Korea MB Business Applications Usage – Current and Planned
Korea MB Security Brands
Korea MB Accounting Software Usage
Korea MB Top Accounting Brands
ICT Adoption and Plans – IT Services
Key Highlights – ICT Adoption and Plans: IT Services
Korea MB 2011 Average Annual IT Services Spending Per Firm
Korea MB On-Premise IT Services Usage and Interest
ICT Adoption and Plans – Social Media
Key Highlights – ICT Adoption and Plans: Social Media
Korea MB Social Media Usage by Vertical
Korea MB Types of Business Activities for Which Social Media is Used
Korea MB Social Media and Marketing Sites Used
Korea MB Impact of Social Media on IT Decision Making by Type
Korea MB Influence of Social Media on IT Decision Making
ICT Adoption and Plans – Cloud Services
Key Highlights – ICT Adoption and Plans: Cloud Services
Korea MB 2011 Average Annual Hosted/Online Software Applications (SaaS) Spending Per Firm
Korea MB 2011 Average Annual Hosted Infrastructure (IaaS) Spending Per Firm
Korea MB 2011 Average Annual Remotely Managed IT Services (RMITS) Spending Per Firm
Korea MB Hosted/Online Business Management Applications (SaaS) Usage
Korea MB Level of Interest in Acquiring Hosted/Online Business Management Applications (SaaS)
Korea MB Hosted Infrastructure (IaaS) Usage
Korea MB Level of Interest in Acquiring Hosted Infrastructure (IaaS)
Korea MB Remotely Managed IT Services (RMITS) Usage by Vertical
Korea MB Remotely Managed IT Services (RMITS) Usage by Type
Korea MB Interest in Remotely Managed IT Services (RMITS) by Type
Korea MB Interest Remotely Managed IT Services (RMITS) Bundles at Specific Price Points
ICT Adoption and Plans – Mobility
Key Highlights – ICT Adoption and Plans: Mobility
Korea MB Mobile Devices Penetration by Type
Korea MB Mobile Devices Purchasing Plans by Type
Korea MB Mobile Device Brands
Korea MB Planned Mobile Device Brands
ICT Adoption and Plans – Broadband, Unified Communication & Collaboration
Key Highlights – ICT Adoption and Plans: Broadband, Unified Communication & Collaboration
Korea MB 2011 Average Annual Internet Spending Per Firm
Korea MB 2011 Average Annual Telecom Equipment Spending Per Firm
Korea MB 2011 Average Annual Telecom Services Spending Per Firm
Korea MB 2011 Average Annual Unified Communications (UC) Spending Per Firm
Korea MB Internet Access Usage
Korea MB Primary Internet Access Speed
Korea MB Communications Products/Services Usage
Korea MB Instant Messaging and/or PC-to-PC Chat Application Usage
RTM/Channels
Key Highlights – RTM/Channels
Korea MB 2011 Share of Total ICT Spend by Routes to Market
Korea MB 2011 ICT Category Spending by Channel
Korea MB Computer Channels Usage
Korea MB Smartphone Channels Usage
Korea MB Tablet Channels Usage
Korea MB Service Providers for Mobile Devices (Smartphones/Tablets)
Korea SMB Definitions and Methodology
Korea SMB – Definitions by Type of Business
Korea SMB Vertical Industry Definitions
Korea SMB Technology Definitions
Korea SMB – Acronyms
Korea MB Survey Process
Korea MB Weighting Factors by Employee Size and Sampling Pool by Type of Business
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