Home > 2011 Indonesia SMB Cloud Playbook - Strategic and Tactical GTM Planning Guide (Table of Contents)

2011 Indonesia SMB Cloud Playbook - Strategic and Tactical GTM Planning Guide

AMI-Partners
September 27, 2011
SKU: BDHQ6653332

Abstract Table of Contents Search inside this report Related Reports

Indonesia SMB Cloud Services Tactical Guide: Introduction & Background: Indonesia SMB Technology Penetration: Report Context/Overview
SECTION ONE: MANAGEMENT SUMMARY - SMB CLOUD MARKETING STRATEGY: Indonesia SMB Employee Segments Value Prop and Role of Cloud; Indonesia SMB Cloud Profile: <10 Employee Firms; Indonesia SMB Cloud Profile: 10-49 Employee Firms; Indonesia SMB Cloud Profile: 50-249 Employee Firms; Indonesia SMB Cloud Profile: 250+ Employee Firms; Indonesia Internet SMBs are interested in various flavors of cloud; Indonesia SMB Interest in Cloud Services & Solutions; Indonesia SMB Free vs. Paid Cloud Services Usage; Indonesia SMB Cloud Services Spending; Indonesia SMB Bundling Summary Takeaways; Indonesia SMB Productivity/Collaboration Suite Bundles by Employee Size Segment; Indonesia SMB Suggested Optimal RMITS/IaaS Bundles by Employee Size Segment; Indonesia SMB Suggested Optimal UC Bundles by Employee Size Segment; Indonesia SMB SaaS and Infrastructure-Driven Bundle Summary; Indonesia SMB Unified Communications and Fixed-Line Broadband-Driven Bundle Summary; Indonesia SMB Mobile Broadband, Smartphone, and Tablet PC-Driven Bundle Summary; Indonesia SMB Cloud Services Spending by Channel Partner Type; Indonesia SMB Interest in Purchasing Hosted Productivity/Collaboration Suite By Channel Type
SECTION TWO: CLOUD SERVICES MARKET OPPORTUNITY: Indonesia SMB ICT Spending: Migration to Cloud Accelerating; Indonesia SMB: Rapid Growth Expected Across Key Cloud Components; Indonesia SMB Growth in Cloud Services by Employee Size; Indonesia SMB SaaS Opportunity Breakout; Indonesia SMB RMITS/IaaS Opportunity Breakout; Indonesia SMB Unified Communications Opportunity Breakout
SECTION THREE: CLOUD BUNDLING: Indonesia SMB Strong Opportunity for Service Providers & Hosters to Broaden Revenue Stream, Increase ARPU and Reduce Switching, With Successful Bundles; Indonesia SMB Components for Cloud Offers/Bundles; Indonesia Internet SMBs: Growing demand for integrated & bundled cloud solutions; Indonesia SMB Segments showing high interest in bundling SaaS apps with Cloud infrastructure and UC solutions; Indonesia SMB Creating SMB Cloud Offers/Bundles and Revenue Potential; Indonesia SMB SaaS Productivity Attach/Revenue Potential Example; Indonesia SMB Bundling Themes Discussion; Indonesia SMB Software as a Service (SaaS)-Driven Bundles; Indonesia SMB Most Preferred SaaS (Productivity/Collaboration) Driven Bundles by Purchase Probability; Indonesia SMB Most Preferred SaaS (Productivity/Collaboration) Driven Bundles by Market Opportunity; Indonesia SMB Top 5 SaaS (Productivity/Collaboration) Driven Bundles Based on Revenue Potential Assessment; Indonesia SMB Remotely Managed IT Services (RMITS)-Driven Bundles; Indonesia SMB Most Preferred RMITS-Driven Bundles by Purchase Probability; Indonesia SMB Most Preferred RMITS-Driven Bundles by Market Opportunity; Indonesia SMB Top 5 RMITS-PC Monitoring Bundles Based on Revenue Potential Assessment; Indonesia SMB Top 3 RMITS-Network Monitoring Bundles Based on Revenue Potential Assessment; Indonesia SMB Infrastructure as a Service (IaaS)-Driven Bundles; Indonesia SMB Most Preferred IaaS-Driven Bundles by Purchase Probability; Indonesia SMB Most Preferred IaaS-Driven Bundles by Market Opportunity; Indonesia SMB Top 3 IaaS Bundles Based on Revenue Potential Assessment; Indonesia SMB Unified Communications (UC)-Driven Bundles; Indonesia SMB Most Preferred UC-Driven Bundles by Purchase Probability; Indonesia SMB Most Preferred UC-Driven Bundles by Market Opportunity; Indonesia SMB Top 5 UC Bundles - Revenue Potential Assessment; Indonesia SMB Fixed-Line Broadband-Driven Bundles; Indonesia SMB Most Preferred BB (<5 Mbps)-Driven Bundles by Purchase Probability; Indonesia SMB Most Preferred BB (5+ Mbps)-Driven Bundles by Purchase Probability; Indonesia SMB Most Preferred BB (<5 Mbps)-Driven Bundles by Market Opportunity; Indonesia SMB Most Preferred BB (5+ Mbps)-Driven Bundles by Market Opportunity; Indonesia SMB Top 5 Fixed-Line BB (<5 Mbps) Bundles Based on Revenue Potential Assessment; Indonesia SMB Top 5 Fixed-Line BB (5+ Mbps) Bundles Based on Revenue Potential Assessment; Indonesia SMB Mobile Broadband-Driven Bundles; Indonesia SMB Most Preferred Mobile Broadband -Driven Bundles by Purchase Probability; Indonesia SMB Most Preferred Mobile Broadband Driven Bundles by Market Opportunity; Indonesia SMB Top 5 Mobile Broadband Bundles Based on Revenue Potential Assessment; Indonesia SMB Smartphone-Driven Bundles; Indonesia SMB Most Preferred Smartphone-Driven Bundles by Purchase Probability; Indonesia SMB Most Preferred Smartphone-Driven Bundles by Market Opportunity; Indonesia SMB Top 5 Smartphone Bundles Based on Revenue Potential Assessment; Indonesia SMB Tablet PC-Driven Bundles; Indonesia SMB Most Preferred Tablet PC-Driven Bundles by Purchase Probability; Indonesia SMB Most Preferred Tablet PC-Driven Bundles by Market Opportunity; Indonesia SMB Top 5 Tablet PC Bundles Based on Revenue Potential Assessment
SECTION FOUR: ROUTES TO MARKET (RTM) AND SWITCHING ASSESSMENT: Indonesia SMB Purchasing IT Solutions from a Communications Service Provider; Indonesia SMB More Inter-dependencies Among SPs/Hosters, IT Vendors & CPs - Ecosystem Evolution; Indonesia SMB Integrated Online Service: Interest in Purchasing from Service Providers; Indonesia SMB Top Service Providers; Indonesia SMB Likelihood of Switching Communications Service Providers in Next 12 Months vs. Likelihood of Switching to Obtain Hosted Productivity/Collaboration Suite; Indonesia SMB Likelihood of Purchasing Professional Services from Communications Service Provider; Indonesia SMB Likelihood of Switching Communications Service Provider to Purchase IT Hardware, Software or Services; Indonesia SMB Preferred Channels for Delivering Online Monitoring Services; Indonesia SMB Top 3 Factors that Motivate SMBs to Buy IT Solutions From Communications Service Providers; Indonesia SMB Likelihood of Purchasing IT Hardware and Software from Communications Service Provider; Indonesia SMB Preferred Method of Purchasing from a Communications Service Provider
APPENDIX: Indonesia SMB Firmographics; Indonesia SMB ICT Usage Profile; Indonesia SMB Cloud Services: Interest and Usage; Indonesia SMB Definitions and Methodology

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