2009 India SMB Server Opportunity: Targeting Server Buyers in a Tough Economy
AMI-Partners, Inc.
July 8, 2009 46 Pages - SKU: BDHQ2422041
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This report provides server vendors, strategists and marketers a detailed account of how the India SMB market has been impacted by the current recession and help to formulate plans appropriate to opportunities and threats in the SMB server market. Separate analysis on the small business (SB) and medium businesses (MB) segments are provided where pertinent, due to their differing server penetration, applications usage and consolidation trends.
The report also includes latest estimates and forecasts to the server market opportunity among SMBs in India, as well as highlighting key market drivers in 2009 and beyond.
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- Introduction & Notes
- Contents
- Key Takeaways & Implications
- Key Takeaways
- SMB Expectations in Today’s Business Environment
- SMB business conditions have been affected by the downturn
- Cost cutting plan among SMBs
- Employee productivity is the most important benefit sought from new technology investments.
- India SMBs top strategic IT issues map to cost, productivity and customer intimacy concerns
- Decision Makers & Purchase Preference
- India SMBs’ purchase preferences are increasingly sophisticated
- Formalizing an IT purchase process has grown in importance
- IT decision making and purchase parameters
- External financing is an important component of IT purchasing - India SMBs
- Server Penetration Usage, Spending & Forecasts
- India SMB Server Penetration Forecast
- India SB Server Penetration by Applications
- India MB Server Penetration by Applications
- Universe & IT Spending in India
- Revisions to IT Spending in India SMBs due to economic slowdown
- Server Y-o-Y Spending Growth 2008-2013 among India SMB
- Server Businesses & Spending in India
- Server brand penetration leads in most segments of India SMBs.
- India SMB server ownership by form factor & brand
- Usage of Blade Server Among Indian SMBs
- India SMBs purchase servers from VARs/manufacturer but mostly manage them in-house.
- Channels View
- Cost and performance issues are common factors driving server purchases among India SMBs.
- Importance of energy efficiency
- Factors Affecting Server Investments
- Factors Affecting Server Investments - First-time server purchase opportunity among current non-server users
- First-time server purchase opportunity among small businesses with no servers
- Proportion of India SB plan to purchase servers
- Factors Affecting Server Investments - Greater application usage and need for collaboration
- India SMBs are most interested in applications that promote collaboration.
- Factors Affecting Server Investments - NOS upgrade to Windows Server 2008 for improved manageability
- NOS usage among India SMBs
- Interest in Windows Server 2008 and planned adoption - India SMB
- Factors Affecting Server Investments - Increasing virtualization usage due to increasing pressure to “do more with less,” increase infrastructure utilization and flexibility
- Virtualization Penetration & Interest among India SMBs
- Related Studies
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