2012 U.S. Hosters’ SMB Cloud Opportunity Playbook


June 27, 2012
SKU: BDHQ4921925
License type:
Countries covered: United States

AMI’s 2012 U.S. Hosters’ SMB Cloud Opportunity Playbook offers a comprehensive understanding of the segmented U.S. SMB Cloud market, purchase behaviors and solutions usage/interest. The report, which addresses the complete set of Cloud solutions, covers the following topics:
  • SMB landscape, firmographics and attitudes towards Cloud purchases
  • SMB Cloud spend through Hosters on Infrastructure-as-a-Service, Software-as-a-Service, Remotely Managed IT Services, and Unified Communications, including forecasts through 2016
  • Hosters’ Cloud value proposition and positioning versus other Routes-to-Market
  • Hosters’ Playbook for targeting key SMB end-user segments, including geo-targeting and positioning of specific Cloud bundles


Agenda
Introduction
Definitions to keep in mind
Report Coverage
Introduction
SMB Landscape & Attitudes
U.S. SMB Landscape: Number of Businesses
U.S. SMB Firmographics
U.S. SMB Perceptions & Pain Points
U.S. SMB Attitudes: Strategic Importance of Various Technology
The case for cloud is apparent
Cloud Opportunity Highlights
SMB Cloud Opportunity
U.S. SMB Purchase plans (next 12 months)
US SMB Spending on IaaS Components
US SMB Spending on SaaS Applications
U.S. SMB SaaS Spend per Sub-Category
US SMB Spending on RMITS
U.S. SMB RMITS Spend per Sub-Category
US SMB Spending on Cloud UC Services
Hosters’ Opportunity
U.S. SMB Cloud Spend per RTM, 2012 vs. 2016
Number of U.S. Cloud Hosters vs. SMBs
Hoster Value Proposition
Hoster Downstream Movement
AMI-Partners’ 2012 U.S. RTM Matrix
Hoster Interviews
U.S. SMB Purchase Plans through Hosters
Top 5 Factors in Selecting Hosters as a Channel
U.S. SMB Cloud Spend Through Hosters: Top 10 Categories
Bundling Opportunity Highlight
Tactical Marketing & Sales Steps
Hosters’ Playbook
Playbook Introduction: Capturing SMB Cloud Spend
Firmographic Comparison & Business Characteristics
Firmographic Comparison of Cloud SMB Segments
Summary of Cloud SMB Segments’ Characteristics
SMB segment opportunity
U.S. SMB Cloud Spend Per Segment
U.S. SMB Cloud Category Spend through Hosters per Size Segment
U.S. Micro Business Key Spend
Top Categories for Micro SB Spend Through Hosters, 2012 vs. 2016
U.S. Small Business Key Spend
Top Categories for SB Spend Through Hosters, 2012 vs. 2016
U.S. Medium Business Key Spend
Top Categories for MB Spend Through Hosters, 2012 vs. 2016
Geo-targeting & tactical implementation
U.S. SMB Cloud Spend Through Hosters Per State
U.S. Top 25 Metro-Level SMB Opportunity
U.S. Top 25 State-Level Cloud Channel Partner Opportunity
Cloud Bundling Opportunity
U.S. SMB Interest Levels in Single vs. Multiple Cloud Services
U.S. SMB Infrastructure-as-a-Service (IaaS)-Driven Bundles
U.S. SMB Most Preferred IaaS-Driven Bundles by Purchase Probability
U.S. SMB Most Preferred IaaS-Driven Bundles by Market Opportunity
U.S. SMB Top 3 IaaS Bundles Based on Revenue Potential Assessment
U.S. SMB Software-as-a-Service (SaaS)-Driven Bundles
U.S. SMB Most Preferred SaaS-Driven Bundles by Purchase Probability
U.S. SMB Most Preferred SaaS-Driven Bundles by Market Opportunity
U.S. SMB Top 5 SaaS-Driven Bundles Based on Revenue Potential Assessment
U.S. SMB Remotely Managed IT Services (RMITS)-Driven Bundles
U.S. SMB Most Preferred RMITS-Driven Bundles by Purchase Probability
U.S. SMB Most Preferred RMITS-Driven Bundles by Market Opportunity
U.S. SMB Top 5 RMITS-PC Monitoring Bundles Based on Revenue Potential Assessment
U.S. SMB Top 3 RMITS-Network Monitoring Bundles Based on Revenue Potential Assessment
U.S. SMB Unified Communications (UC)-Driven Bundles
U.S. SMB Most Preferred UC-Driven Bundles by Purchase Probability
U.S. SMB Most Preferred UC-Driven Bundles by Market Opportunity
U.S. SMB Top 5 UC Bundles – Revenue Potential Assessment
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