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2011-12 France Small Business Market Opportunity Assessment

AMI-Partners, Inc.
November 22, 2011
SKU: BDHQ6748712

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Countries covered: France

This study examines the France small business (SB) IT and telecommunications landscape and how it is rapidly being transformed as the SB workforce becomes increasingly more mobile and adoption of cloud/hosted services rises.

The France SB Overview survey captures current deployment and future plans pertaining to budgets, spending, usage, channels, service and support, hardware devices, software, applications and services-across a range of IT, telecommunications and Internet products and services. This study tracks firmographics, decision making, business processes and outsourcing, attitudes and strategic planning activities of SBs.

We're seeing a confluence of factors that are giving cloud and mobility adoption stronger momentum among SBs. Additionally, Social media is now a mainstream influence vehicle. This study also assesses the impact social media has on buying behavior, as well as examining purchase channel preferences/ Routes to Market (RTM) for a broad array of ICT solutions.

Introduction: 2011 France SB Annual Overview: Introduction & Background; Executive Summary; Executive Summary - Firmographics and Economic Outlook; Executive Summary - Total Addressable Market (TAM); Executive Summary - Attitudes and Buying Behavior; Executive Summary - ICT Adoption and Plans; Executive Summary - RTM/Channels
Firmographics
Demographics: France SB Key Demographics - Distribution of Firms by Employee Size and Vertical; France SB Average Number of Employees; France SB Employee Mobility by Employee Size; France SB Employee Mobility by Vertical; France SB Business Maturity by Employee Size; France SB Business Maturity By Vertical; France SB Revenue Growth; France SB Revenue Growth by Vertical; France SB Corporate Credit Card Usage; France SB IT Buyers - BDMs/TDMs (Business Decision Makers and Technology Decision Makers); France SB Minority Ownership
Economic Outlook: France SB Perceptions & Reactions to the Downturn; France SB Concern About Impact of the Economy by Employee Size and Vertical; France SB Business Sentiment
TAM - Market Sizing: France SB 2011 ICT Spending and Five Year Forecast; France SB 2011 Average Annual ICT Spending per Firm; France SB Total Market IT/Telecommunications Spending For Select Categories: 2011 vs. 2015; Attitudes & Buying Behavior; France SB Importance of Strategic IT Issues; France SBs’ Information Sources for Making Technology Purchase Decisions
ICT Adoption and Plans: France SMB AMI’s Three Waves of Adoption; France SB IT Adoption Process; France SB Presence of IT Support: Managed vs. Unmanaged
ICT Adoption and Plans - Hardware: France SB 2011 Total Market Computing Spending; France SB 2011 Average Annual Computing Spending Per Firm; France SB 2011 Average Annual Networking Spending Per Firm; France SB 2011 Average Annual Security Spending Per Firm; France SB 2011 Average Annual Storage Spending Per Firm; France SB Computer Penetration by Type; France SB Computer Purchasing Plans by Type; France SB Computer Brands; France SB Planned Computer Brands; France SB All-in-One Computer Usage - Current and Planned by Employee Size and Vertical; France SB Printer Usage - Current and Planned by Employee Size; France SB LAN Usage - Current and Planned; France SB Current Server Usage and Plans to Buy; France SB Networking Products Current and Planned Usage; France SB Security Products Current and Planned Usage; France SB Storage Products Current and Planned Usage; France SB Top Server, Firewall and Data Back-up/Storage & Recovery Brands
ICT Adoption and Plans - Software: France SB 2011 Average Annual Software Spending Per Firm; France SB PC Operating System Deployment (% of PC IB); France SB Productivity Suite Usage - Current and Planned; France SB Primary E-Mail Application Used - On-Premise vs. Hosted; France SB Business Applications Usage - Current and Planned; France SB Security Brands; France SB Accounting Software Usage; France SB Top Accounting Brands
ICT Adoption and Plans - IT Services: France SB 2011 Average Annual IT Services Spending Per Firm; France SB On-Premise IT Services Usage and Interest
ICT Adoption and Plans - Social Media: France SB Social Media Usage by Vertical; France SB Types of Business Activities for Which Social Media is Used; France SB Social Media and Marketing Sites Used; France SB Impact of Social Media on IT Decision Making by Type; France SB Influence of Social Media on IT Decision Making
ICT Adoption and Plans - Cloud Services: France SB 2011 Average Annual Hosted/Online Software Applications (SaaS) Spending Per Firm; France SB 2011 Average Annual Hosted Infrastructure (IaaS) Spending Per Firm; France SB 2011 Average Annual Remotely Managed IT Services (RMITS) Spending Per Firm; France SB Hosted/Online Business Management Applications (SaaS) Usage; France SB Level of Interest in Acquiring Hosted/Online Business Management Applications (SaaS); France SB Hosted Infrastructure (IaaS) Usage; France SB Level of Interest in Acquiring Hosted Infrastructure (IaaS); France SB Remotely Managed IT Services (RMITS) Usage by Vertical; France SB Remotely Managed IT Services (RMITS) Usage by Type; France SB Interest in Remotely Managed IT Services (RMITS) by Type; France SB Interest Remotely Managed IT Services (RMITS) Bundles at Specific Price Points
ICT Adoption and Plans - Mobility: France SB Mobile Devices Penetration by Type; France SB Mobile Devices Purchasing Plans by Type; France SB Mobile Device Brands; France SB Planned Mobile Device Brands
ICT Adoption and Plans - Broadband, Unified Communication & Collaboration: France SB 2011 Average Annual Internet Spending Per Firm; France SB 2011 Average Annual Telecom Equipment Spending Per Firm; France SB 2011 Average Annual Telecom Services Spending Per Firm; France SB 2011 Average Annual Unified Communications (UC) Spending Per Firm; France SB Internet Access Usage; France SB Primary Internet Access Speed; France SB Communications Products/Services Usage; France SB Instant Messaging and/or PC-to-PC Chat Application Usage
RTM/Channels: France SB 2011 Share of Total ICT Spend by Routes to Market; France SB 2011 ICT Category Spending by Channel; France SB Computer Channels Usage; France SB Smartphone Channels Usage; France SB Tablet Channels Usage; France SB Service Providers for Mobile Devices (Smartphones/Tablets); France SMB Definitions and Methodology; France SMB - Definitions by Type of Business; France SMB Vertical Industry Definitions; France SMB Technology Definitions; France SMB - Acronyms; France SB Survey Process; France SB Weighting Factors by Employee Size and Sampling Pool by Type of Business
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