2011-12 U.K. Cloud Partner Transformation Report
AMI-Partners, Inc.
December 19, 2011 SKU: BDHQ6748791
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A groundbreaking study that provides in-depth analysis and intelligence on today's SMB Cloud Partner ecosystem, including competencies and best practices that enable partners to transform their cloud business.
Today, almost two thirds of all channel partners provide some type of cloud-based services to SMB customers. Yet only a small proportion of these partners have been successful in transforming into a cloud service provider. The study highlights the skill sets, competencies, investments, business model, sales & marketing tools, etc., that are required to successfully transform and migrate a partner to the cloud. It also segments and profiles partners by their success and value in providing various cloud services.
All types of cloud partners were surveyed for this study including cloud resellers, cloud application providers, cloud infrastructure providers, MSPs, cloud consultants, etc. Key issues addressed in the report include:
- Market opportunity and growth of all types of cloud partners
- Competencies and business Transformation practices employed by traditional partners to successfully migrate to the cloud partner
- Competitive analysis of top cloud vendors
- Key cloud solutions offered along with deal size, revenue and margins that partners derive
- Cloud marketing, sales and remuneration strategy of partners
- Mobility offerings
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- Executive Summary
- Executive Summary - Report Overview
- Cloud Transformation Process for Partners
- Executive Summary - Attributes Defining Stage of Cloud Transformation
- Overview: 3 Cloud Partner Segments
- Summary of Cloud Partner Segments’ Characteristics
- Comparison of Cloud Partners by Transformation Stage
- Market Size and Forecast of Cloud Partners
- Size of Partner Universe
- Growth in SMB Cloud Partner Universe
- Breakout of SMB Cloud Partners Revenue by Business Model
- Number of Cloud Partners by Key Applications Offered
- Total Revenue Breakout by On-Premise vs. Cloud
- Business Characteristics of Cloud Partners
- Business Characteristics Summary
- SMB Cloud Partner Revenue and Growth
- SMB Cloud Partner Workforce Overview
- Customer Profile of SMB Cloud Partners
- Age of Business and Years Offering Cloud
- Top Verticals Served among SMB Cloud Partners
- Top 3 Verticals Served by Type of Cloud Partner
- Cloud Solutions Overview
- Top SaaS and IaaS Solutions Offered - Summary
- Basic SaaS Solutions Offered by Cloud Partners
- Advanced SaaS Solutions Offered by Cloud Partners
- Hosted UC and Collaboration Offered by Cloud Partners
- Remotely Managed IT Services Offered by Cloud Partners
- IaaS Offered by Cloud Partners
- Public vs. Private vs. Hybrid Solutions Offered by Cloud Partners
- Market Share and Awareness of Bundled SaaS Solutions by Key Vendors
- Comparison of Cloud Partners by Brand of Productivity Suites Offered
- Business Transformation
- Cloud Competency Overview
- Steps Taken to Transform Cloud Business by Cloud Transformed Partners
- Key Investments to Drive Cloud Sales Among all Cloud Partners
- Deal Size
- Business Transformation Summary
- SaaS Solutions Deal Size Overview
- Seat Uptake after Initial Sale
- Key Drivers to Accelerate End-User Cloud Adoption
- Business Models
- Source of Cloud Revenue
- Cloud Profit Margins
- Pricing Model Preferred by Type of Cloud Partners
- Hosting Model Deployed by Type of Cloud Partners
- Sales, Marketing and Compensation of Cloud Partners
- Sales, Marketing & Compensation Summary
- Preferred Method of Selling Cloud Solutions
- Cloud Competency Overview
- Steps Taken to Transform Cloud Business by Cloud Transformed Partners
- Key Investments to Drive Cloud Sales Among all Cloud Partners
- Marketing and Branding Strategy to Drive Sales of Cloud Solutions
- Cloud Partner Compensation Structure
- How Cloud Partners Compensate Their Cloud Sales Reps
- Vendor Relationships
- Top Cloud Vendors Solutions Offered
- Top Cloud Vendors by Certification
- Vendor Satisfaction Levels
- Service and Support Partners Require from Vendors
- Relationship with Telcos and Cable Companies
- High Level Profile of Cloud Partner Types
- Business Characteristics by Type of Cloud Partner
- Partners Market Sizing: Cloud Resellers
- Partners Business Characteristics: Cloud Resellers
- Partners Market Sizing: Cloud Application Providers
- Partners Business Characteristics: Cloud Application Providers
- Partners Market Sizing: Cloud Infrastructure Providers
- Partners Business Characteristics: Cloud Infrastructure Providers
- Partners Market Sizing: MSPs & SPs
- Partners Business Characteristics: MSPs & SPs
- Mobility Overview
- Mobility Summary
- Tablet PC Overview
- Smartphone Overview
- Type of Mobile Applications Provided
- Software Applications for Mobile Devices
- Top Mobile Operating Systems Offered
- Appendix
- Definitions
- Methodology - Cloud Partner Overview and Cloud Benchmarking Metrics Study
- Breakout of Partners by Customers they Serve
- Business Characteristics
- Business Transformation And Competencies For Cloud Offerings
- Cloud Solution Offerings
- Cloud Business And Delivery Model
- Sales And Marketing
- Vendor Alliance And Support
- Mobility
- Contact AMI-Partners
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