2012 China Small & Medium Business Tablet Market Assessment


September 19, 2012
SKU: BDHQ4921930
License type:
Countries covered: China

Tablets are increasingly being perceived by SMBs as an effective business tool, and the growing use of this device is transforming SMBs’ ICT infrastructure and management style. Tablet usage is rapidly spreading from the executive ranks to line-of-business employees driving an ever broader range of business applications—beyond simply communications and information sharing.

Device personalization preferences on the employee side are fueling a “bring-your-own-device” (BYOD) environment. This in turn is raising new challenges for SMB ICT management, security concerns and accelerating the demand for new genres of applications and cloud-based services. AMI’s tablet practice is designed to help vendors to track and navigate the opportunity that tablets represent in the rapidly shifting SMB ICT environment.

AMI’s Global SMB Tablet Market Landscape and Outlook Tracker sets a worldwide SMB market context for these tablets, and pinpoints the opportunity and dynamic changes for device manufacturers, software and application developers, service providers, hosters and channel partners.


Introduction
China Market Overview
Executive Summary
SMB Tablet Market Evolution
Key Highlights
Tablet Market Opportunity Sizing
Tablet Market Opportunity Sizing
China SMB Tablet Firms and Growth
China SMB Tablet Penetration by Vertical
China SMB Tablet Device Spending and Growth
China SMB Tablet Data Plan Spending and Growth
China SMB Tablet Installed Base and Growth
China SMB Tablet Shipments and Growth
China SMB Cloud Application Spending and Growth - SaaS
Understanding the Tablet-User Profile: Firmographics and Attitudes
Understanding the Tablet-User Profile
China SMB Average Number of Employees & Average Age of Business
China SMB Employee Mobility And Multiple Location
China SMB Business Performance
China SMB Internet Access Usage & Internet Access Speed
China SMB Concern About Impact of the Economy And Business Sentiment
China SMB Importance of Strategic IT Issues
ICT and Tablet management and Support
ICT and Tablet Management and Support
China SMB Presence of IT Support: Managed vs. Unmanaged
China SMB Tablet User
China SMB Support Policies for Tablets
Tablet Brand Usage and Selection Criteria
Tablet Brand Usage and Selection Criteria
China SMB Top Tablet Brand Usage
China SMB Operating Systems Currently Run on Tablets
China SMB Important Factors for Selecting of Tablet Brand
China SMB Important Factors for Selecting of Tablet Brand by Operating Systems
Smartphone vs. Tablet OS Brands
BYOD – “Bring your own device”
BYOD
China SMB Company Policies Regarding Mobile Devices – “BYOD”
China SMB BYOD User Profile
China SMB Support Policies by BYOD
China Tablet User by BYOD
China SMB Tablet Brands by BYOD
China SMB Important Factors of Selecting Brand by BYOD
China SMB Tablet Purchasing Channels by BYOD
Mobile Application Usage
Mobile Application Usage
Communications Applications Usage
Business Process Applications Usage
Industry-Specific Applications Usage
Channels and service providers
Channels
China SMBs’ Information Sources for Making Technology Purchase Decisions
China SMB Tablet Purchasing Channels
China SMB Top Service Providers
Competitive landscape
Competitive Landscape
2012 Key Tablet Product Landscape by Type of Mobile OS
Apple iPad Competitors Product Spectrum and Map to Business Needs
Appendix
China SMB – Definitions by Type of Business
China SMB Vertical Industry Definitions
China SMB – Acronyms
China SMB Survey Process
China SMB Weighting Factors by Employee Size and Sampling Pool by Type of Business
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