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2011 China SMB Mobility Landscape, Opportunity Assessment & Outlook

AMI-Partners, Inc.
December 29, 2011
SKU: BDHQ6748770

Abstract Table of Contents Search inside this report Related Reports

Countries covered: China

This study delivers insights on how China SMBs are adjusting and adapting to the ever increasing mobile environment. From horizontal applications such as productivity (spreadsheets, presentations) and UC (audio/web/video conferencing) to Line of Business (LOB) applications such as finance and logistics, SMBs are using smartphones and tablets to drive productivity and business velocity.

This study also examines the expanding pool of authorized tablet/smartphone users beyond CEOs and other senior staff; corporate policies/preferences and service/support provisioning for mobile devices; device selection criteria and purchase channel preferences.

Outline
Introduction
Executive Summary: Executive Summary: Market Size; Executive Summary: Demand Appetite; Executive Summary: Smartphone Usage Behavior, Purchase Preference, Brands, and Channel; Executive Summary: Tablet Usage Behavior, Purchase Preference, Brands, and Channel; Executive Summary: Mobile Application; Executive Summary: Mobile Market Evolution Impact; Executive Summary: Opportunity for Bundle Offering; China SMB Market Size: Mobile Device and Service Market; China SMB Market Size: Mobile Device and Service Spending Breakout; China SMB Demand Appetite: 2011 Average Mobility Market Spending by Employee Size; China SMB Demand Appetite: 2011 Total Mobility Market Spending by Employee Size and Vertical; China SMB Market Size and Forecast: Mobile Device Market Forecast; China SMB Market Size and Forecast: Mobile Service Market Forecast; China SMB Key drivers, Applications, Usage Behavior Dynamics: Top Mobile Applications and Key Tablet Users; China SMB Purchase Preferences, Purchase Channels and Brand Selection Criteria: Key Smartphone + Tablet Brands and Brand Selection Criteria; China SMB Purchase Preferences, Purchase Channels and Brand Selection Criteria: Top Purchase Channels and Support Policies; Economic outlook, business sentiment and business performance
Economic Outlook: China SMB Perceptions & Reactions to the Downturn
Demographics: China SMB Key Demographics - Distribution of Firms by Employee Size and Vertical; China SMB Business Performance and Maturity; China SMB Branch Offices and Employee Mobility; IT Solutions Strategic to Business; China SMB Importance of Mobility-Related Strategic IT Issues; China SMB Importance of Business Applications-Related Strategic IT Issues; China SMB Importance of Communications-Related Strategic IT Issues; China SMB Market Size and Forecast: Mobile Service Market Forecast; China SMB Key drivers, Applications, Usage Behavior Dynamics: Top Mobile Applications and Key Tablet Users; China SMB Importance of IT Infrastructure-Related Strategic IT Issues; China SMB Company Policies Regarding Mobile Devices; Mobile Solutions Market Sizing; China SMB 2011-2015 ICT Spending and Forecast; China SMB 2011 Total Mobility Spending; China SMB 2011 Average Mobility Spending Per Firm; Mobile Solutions Adoption and Usage Behavior
Devices: China SMB Smartphone Penetration - Current and Planned; China SMB Tablet Penetration - Current and Planned; China SMB Wireless Internet Cards Penetration - Current and Planned
Applications: China SMB Mobile Communications Applications Usage - Current and Planned; China SMB Mobile Business Process Applications Current and Planned Usage; China SMB Mobile Industry-Specific Applications Current and Planned Usage; China SMB Mobile Marketing Solutions Usage - Current and Planned
Bundling Preferences and Market Expansion: China SMB Average Number of Mobile Applications Used Per Firm; China SMB Bundling Scenarios - Top Applications Currently Used; China SMB: Bundle Opportunity for Smartphones and Mobile Applications; China SMB: Bundle Opportunity for Tablets and Mobile Applications; China SMB Most Preferred Smartphone-Driven Bundles by Purchase Probability; China SMB Most Preferred Tablet PC-Driven Bundles by Purchase Probability
Authorized Users: China SMB Current and Planned Authorized Users for Tablets
WW SMB Mobility Vendor Analysis: Tablet Product Type Spectrum 2011; Key Players Tablet Product Market Map; Key Players SWOT Analysis
Brands: China SMB Top 5 Smartphone Brands - Current and Planned; China SMB Top 5 Tablet Brands - Current and Planned; China SMB Top 5 Service Providers for Mobile Devices (Smartphones/Tablets)
Operating Systems: China SMB Top 5 Current Smartphone Operating Systems Used; China SMB Top 5 Current Tablet Operating Systems Used; Buying behavior, purchase channels and service & support
Tablet Selection Feature Preferences: China SMB Factors Affecting Tablet Brand Selection
Service and Support for Mobile Devices: China SMB ICT Management; China SMB Mobile Device Management
Smartphone and Tablets Routes to Market (RTM): China SMB Smartphone Channels Usage; China SMB Tablet Channels Usage
China SMB Definitions and Methodology: China SMB - Definitions by Type of Business; China SMB Vertical Industry Definitions; China SMB Technology Definitions; China SMB - Acronyms; China SMB Survey Process; China SMB Weighting Factors by Employee Size and Sampling Pool by Type of Business
Contact Information

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2011 China SMB Mobility Landscape, Opportunity Assessment & Outlook

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