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2011-12 Brazil Medium Business Market Opportunity Assessment

AMI-Partners, Inc.
December 28, 2011
SKU: BDHQ6748745

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Countries covered: Brazil

This study examines the Brazil medium business (MB) IT and telecommunications landscape and how it is rapidly being transformed as the MB workforce becomes increasingly more mobile and adoption of cloud/hosted services rises.

The Brazil MB Overview survey captures current deployment and future plans pertaining to budgets, spending, usage, channels, service and support, hardware devices, software, applications and services-across a range of IT, telecommunications and Internet products and services. This study tracks firmographics, decision making, business processes and outsourcing, attitudes and strategic planning activities of MBs.

We're seeing a confluence of factors that are giving cloud and mobility adoption stronger momentum among SBs. Additionally, Social media is now a mainstream influence vehicle. This study also assesses the impact social media has on buying behavior, as well as examining purchase channel preferences/ Routes to Market (RTM) for a broad array of ICT solutions.

Introduction: Brazil MB Annual Overview: Introduction & Background; Executive Summary; Executive Summary - Firmographics; Executive Summary - Total Addressable Market; Executive Summary - Attitudes and Buying Behavior; Executive Summary - ICT Adoption and Plans; Executive Summary - RTM/Channels
Firmographics
Demographics: Key Highlights - Demographics; Brazil MB Key Demographics - Distribution of Firms by Employee Size and Vertical; Brazil MB Average Number of Employees; Brazil MB Employee Mobility by Employee Size; Brazil MB Employee Mobility by Vertical; Brazil MB Business Maturity by Employee Size; Brazil MB Business Maturity By Vertical; Brazil MB Revenue Growth; Brazil MB Revenue Growth by Vertical; Brazil MB Corporate Credit Card Usage; Brazil MB IT Buyers - BDMs/TDMs (Business Decision Makers and Technology Decision Makers); Brazil MB Minority Ownership
Economic Outlook: Key Highlights - Economic Outlook; Brazil MB Perceptions & Reactions to the Downturn; Brazil MB Concern About Impact of the Economy by Employee Size and Vertical; Brazil MB Business Sentiment
TAM - Market Sizing: Key Highlights - TAM - Market Sizing; Brazil MB 2011 ICT Spending and Five Year Forecast; Brazil MB 2011 Average Annual ICT Spending per Firm; Brazil MB Total Market IT/Telecommunications Spending For Select Categories: 2011 vs. 2015; Attitudes & Buying Behavior; Key Highlights - Attitudes & Buying Behavior; Brazil MB Importance of Strategic IT Issues; Brazil SBs’ Information Sources for Making Technology Purchase Decisions
ICT Adoption and Plans: Brazil SMB AMI’s Three Waves of Adoption; Brazil MB IT Adoption Process; Brazil MB Presence of IT Support: Managed vs. Unmanaged
ICT Adoption and Plans - Hardware: Key Highlights - ICT Adoption and Plans: Hardware; Brazil MB 2011 Total Market Computing Spending; Brazil MB 2011 Average Annual Computing Spending Per Firm; Brazil MB 2011 Average Annual Networking Spending Per Firm; Brazil MB 2011 Average Annual Security Spending Per Firm; Brazil MB 2011 Average Annual Storage Spending Per Firm; Brazil MB Computer Penetration by Type; Brazil MB Computer Purchasing Plans by Type; Brazil MB Computer Brands; Brazil MB Planned Computer Brands; Brazil MB All-in-One Computer Usage - Current and Planned by Employee Size and Vertical; Brazil MB Printer Usage - Current and Planned by Employee Size; Brazil MB LAN Usage - Current and Planned; Brazil MB Current Server Usage and Plans to Buy; Brazil MB Networking Products Current and Planned Usage; Brazil MB Security Products Current and Planned Usage; Brazil MB Storage Products Current and Planned Usage; Brazil MB Top Server, Firewall and Data Back-up/Storage & Recovery Brands
ICT Adoption and Plans - Software: Key Highlights - ICT Adoption and Plans: Software; Brazil MB 2011 Average Annual Software Spending Per Firm; Brazil MB PC Operating System Deployment (% of PC IB); Brazil MB Productivity Suite Usage - Current and Planned; Brazil MB Primary E-Mail Application Used - On-Premise vs. Hosted; Brazil MB Business Applications Usage - Current and Planned; Brazil MB Security Brands; Brazil MB Accounting Software Usage; Brazil MB Top Accounting Brands
ICT Adoption and Plans - IT Services: Key Highlights - ICT Adoption and Plans: Services; Brazil MB 2011 Average Annual IT Services Spending Per Firm; Brazil MB On-Premise IT Services Usage and Interest
ICT Adoption and Plans - Social Media: Key Highlights - ICT Adoption and Plans: Social Media; Brazil MB Social Media Usage by Vertical; Brazil MB Types of Business Activities for Which Social Media is Used; Brazil MB Social Media and Marketing Sites Used; Brazil MB Impact of Social Media on IT Decision Making by Type; Brazil MB Influence of Social Media on IT Decision Making
ICT Adoption and Plans - Cloud Services: Key Highlights - ICT Adoption and Plans: Cloud Services; Brazil MB 2011 Average Annual Hosted/Online Software Applications (SaaS) Spending Per Firm; Brazil MB 2011 Average Annual Hosted Infrastructure (IaaS) Spending Per Firm; Brazil MB 2011 Average Annual Remotely Managed IT Services (RMITS) Spending Per Firm; Brazil MB Hosted/Online Business Management Applications (SaaS) Usage; Brazil MB Level of Interest in Acquiring Hosted/Online Business Management Applications (SaaS); Brazil MB Hosted Infrastructure (IaaS) Usage; Brazil MB Level of Interest in Acquiring Hosted Infrastructure (IaaS); Brazil MB Remotely Managed IT Services (RMITS) Usage by Vertical; Brazil MB Remotely Managed IT Services (RMITS) Usage by Type; Brazil MB Interest in Remotely Managed IT Services (RMITS) by Type; Brazil MB Interest Remotely Managed IT Services (RMITS) Bundles at Specific Price Points
ICT Adoption and Plans - Mobility: Key Highlights - ICT Adoption and Plans: Mobility; Brazil MB Mobile Devices Penetration by Type; Brazil MB Mobile Devices Purchasing Plans by Type; Brazil MB Mobile Device Brands; Brazil MB Planned Mobile Device Brands
ICT Adoption and Plans - Broadband, Unified Communication & Collaboration: Key Highlights - ICT Adoption and Plans: Broadband, Unified Communication & Collaboration; Brazil MB 2011 Average Annual Internet Spending Per Firm; Brazil MB 2011 Average Annual Telecom Equipment Spending Per Firm; Brazil MB 2011 Average Annual Telecom Services Spending Per Firm; Brazil MB 2011 Average Annual Unified Communications (UC) Spending Per Firm; Brazil MB Internet Access Usage; Brazil MB Primary Internet Access Speed; Brazil MB Communications Products/Services Usage; Brazil MB Instant Messaging and/or PC-to-PC Chat Application Usage
RTM/Channels: Key Highlights - ICT Adoption and Plans: RTM/Channels; Brazil MB 2011 Share of Total ICT Spend by Routes to Market; Brazil MB 2011 ICT Category Spending by Channel; Brazil MB Computer Channels Usage; Brazil MB Smartphone Channels Usage; Brazil MB Tablet Channels Usage; Brazil MB Service Providers for Mobile Devices (Smartphones/Tablets); Brazil SMB Definitions and Methodology; Brazil SMB - Definitions by Type of Business; Brazil SMB Vertical Industry Definitions; Brazil SMB Technology Definitions; Brazil SMB - Acronyms; Brazil MB Survey Process; Brazil MB Weighting Factors by Employee Size and Sampling Pool by Type of Business
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2011-12 Brazil Medium Business Market Opportunity Assessment

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