2012 Australia Small & Medium Business Tablet Market Assessment


October 3, 2012
SKU: BDHQ4921933
License type:
Countries covered: Australia

Tablets are increasingly being perceived by SMBs as an effective business tool, and the growing use of this device is transforming SMBs’ ICT infrastructure and management style. Tablet usage is rapidly spreading from the executive ranks to line-of-business employees driving an ever broader range of business applications—beyond simply communications and information sharing.

Device personalization preferences on the employee side are fueling a “bring-your-own-device” (BYOD) environment. This in turn is raising new challenges for SMB ICT management, security concerns and accelerating the demand for new genres of applications and cloud-based services. AMI’s tablet practice is designed to help vendors to track and navigate the opportunity that tablets represent in the rapidly shifting SMB ICT environment.

AMI’s Global SMB Tablet Market Landscape and Outlook Tracker sets a worldwide SMB market context for these tablets, and pinpoints the opportunity and dynamic changes for device manufacturers, software and application developers, service providers, hosters and channel partners.


Introduction
Australia Market Overview
Executive Summary
SMB Tablet Market Evolution
Key Highlight: Market Sizing and Growth of the Tablet Market
Key Highlight: Profile of Tablet Firms and Individual Users
Key Highlight: Purchase, Support, Service, and Security of Tablet Devices
Mobile Applications Usage Among Tablet Owning Firms
Key Highlight: Tablet Feature Preferences and Purchase Channels
Tablet Market Opportunity Sizing
Tablet Market Opportunity Sizing
Australia SMB Tablet Firms and Growth
Australia SMB Tablet Penetration by Vertical
Australia SMB Tablet Device Spending and Growth
Australia SMB Tablet Data Plan Spending and Growth
Australia SMB Tablet Installed Base and Growth
Australia SMB Tablet Shipments and Growth
Australia SMB Cloud Application Spending and Growth - SaaS
Understanding the Tablet-User Profile: Firmographics and Attitudes
Understanding the Tablet-User Profile
Australia SMB Average Number of Employees & Average Age of Business
Australia SMB Employee Mobility And Multiple Location
Australia SMB Business Performance
Australia SMB Internet Access Usage & Internet Access Speed
Australia SMB Concern About Impact of the Economy And Business Sentiment
Australia SMB Importance of Strategic IT Issues
ICT and Tablet management and Support
ICT and Tablet Management and Support
Australia SMB Presence of IT Support: Managed vs. Unmanaged
Australia SMB Tablet User
Australia SMB Support Policies for Tablets
Tablet Brand Usage and Selection Criteria
Tablet Brand Usage and Selection Criteria
Australia SMB Top Tablet Brand Usage
Australia SMB Operating Systems Currently Run on Tablets
Australia SMB Important Factors for Selecting of Tablet Brand
Australia SMB Important Factors for Selecting of Tablet Brand by Operating Systems
Smartphone vs. Tablet OS Brands
BYOD – “Bring your own device”
BYOD
Australia SMB Company Policies Regarding Mobile Devices – “BYOD”
Australia SMB BYOD User Profile
Australia SMB Support Policies by BYOD
Australia Tablet User by BYOD
Australia SMB Tablet Brands by BYOD
Australia SMB Important Factors of Selecting Brand by BYOD
Australia SMB Tablet Purchasing Channels by BYOD
Mobile Application Usage
Mobile Application Usage
Communications Applications Usage
Business Process Applications Usage
Industry-Specific Applications Usage
Channels and service providers
Channels
Australia SMBs’ Information Sources for Making Technology Purchase Decisions
Australia SMB Tablet Purchasing Channels
Australia SMB Top Service Providers by Countries
Competitive landscape
Competitive Landscape
2012 Key Tablet Product Landscape by Type of Mobile OS
Apple iPad Competitors Product Spectrum and Map to Business Needs
Appendix
Australia SMB – Definitions by Type of Business
Australia SMB Vertical Industry Definitions
Australia SMB – Acronyms
Australia SMB Survey Process
Australia SMB Weighting Factors by Employee Size and Sampling Pool by Type of Business
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