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2011-12 Australia Small Business Market Opportunity Assessment

AMI-Partners, Inc.
December 28, 2011
SKU: BDHQ6748722

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Australia

This study examines the Australia small business (SB) IT and telecommunications landscape and how it is rapidly being transformed as the SB workforce becomes increasingly more mobile and adoption of cloud/hosted services rises.

The Australia SB Overview survey captures current deployment and future plans pertaining to budgets, spending, usage, channels, service and support, hardware devices, software, applications and services-across a range of IT, telecommunications and Internet products and services. This study tracks firmographics, decision making, business processes and outsourcing, attitudes and strategic planning activities of SBs.

We're seeing a confluence of factors that are giving cloud and mobility adoption stronger momentum among SBs. Additionally, Social media is now a mainstream influence vehicle. This study also assesses the impact social media has on buying behavior, as well as examining purchase channel preferences/ Routes to Market (RTM) for a broad array of ICT solutions.

Introduction: Australia SB Annual Overview: Introduction & Background; Executive Summary; Executive Summary - Firmographics; Executive Summary - Market Sizing; Executive Summary - Attitudes and Buying Behavior; Executive Summary - ICT Adoption and Plans; Executive Summary - RTM/Channels
Firmographics
Demographics: Key Highlights - Demographics; Australia SB Key Demographics - Distribution of Firms by Employee Size and Vertical; Australia SB Average Number of Employees; Australia SB Employee Mobility by Employee Size; Australia SB Employee Mobility by Vertical; Australia SB Business Maturity by Employee Size; Australia SB Business Maturity By Vertical; Australia SB Revenue Growth; Australia SB Revenue Growth by Vertical; Australia SB Corporate Credit Card Usage; Australia SB IT Buyers - BDMs/TDMs (Business Decision Makers and Technology Decision Makers); Australia SB Women-Owned Businesses
Economic Outlook: Key Highlights - Economic Outlook; Australia SB Perceptions & Reactions to the Downturn; Australia SB Concern About Impact of the Economy by Employee Size and Vertical; Australia SB Business Sentiment
TAM - Market Sizing: Key Highlights - TAM - Market Sizing; Australia SB 2011 ICT Spending and Five Year Forecast; Australia SB 2011 Average Annual ICT Spending per Firm; Australia SB Total Market IT/Telecommunications Spending For Select Categories: 2011 vs. 2015
Attitudes & Buying Behavior: Key Highlights - Attitudes & Buying Behavior; Australia SB Importance of Strategic IT Issues; Australia SBs’ Information Sources for Making Technology Purchase Decisions
ICT Adoption and Plans: Key Highlights - ICT Adoption and Plans: ICT Adoption Framework and Presence of IT Support; Australia SMB AMI’s Three Waves of Adoption; Australia SB IT Adoption Process; Australia SB Presence of IT Support: Managed vs. Unmanaged
ICT Adoption and Plans - Hardware: Key Highlights - ICT Adoption and Plans: Hardware; Australia SB 2011 Total Market Computing Spending; Australia SB 2011 Average Annual Computing Spending Per Firm; Australia SB 2011 Average Annual Networking Spending Per Firm; Australia SB 2011 Average Annual Security Spending Per Firm; Australia SB 2011 Average Annual Storage Spending Per Firm; Australia SB Computer Penetration by Type; Australia SB Computer Purchasing Plans by Type; Australia SB Computer Brands; Australia SB Planned Computer Brands; Australia SB All-in-One Computer Usage - Current and Planned by Employee Size and Vertical; Australia SB Printer Usage - Current and Planned by Employee Size; Australia SB LAN Usage - Current and Planned; Australia SB Current Server Usage and Plans to Buy; Australia SB Networking Products Current and Planned Usage; Australia SB Security Products Current and Planned Usage; Australia SB Storage Products Current and Planned Usage; Australia SB Top Server, Firewall and Data Back-up/Storage & Recovery Brands
ICT Adoption and Plans - Software: Key Highlights - ICT Adoption and Plans: Software; Australia SB 2011 Average Annual Software Spending Per Firm; Australia SB PC Operating System Deployment (% of PC IB); Australia SB Productivity Suite Usage - Current and Planned; Australia SB Primary E-Mail Application Used - On-Premise vs. Hosted; Australia SB Business Applications Usage - Current and Planned; Australia SB Security Brands; Australia SB Accounting Software Usage; Australia SB Top Accounting Brands
ICT Adoption and Plans - IT Services: Key Highlights - ICT Adoption and Plans: Services; Australia SB 2011 Average Annual IT Services Spending Per Firm; Australia SB On-Premise IT Services Usage and Interest
ICT Adoption and Plans - Social Media: Key Highlights - ICT Adoption and Plans: Social Media; Australia SB Social Media Usage by Vertical; Australia SB Types of Business Activities for Which Social Media is Used; Australia SB Social Media and Marketing Sites Used; Australia SB Impact of Social Media on IT Decision Making by Type; Australia SB Influence of Social Media on IT Decision Making
ICT Adoption and Plans - Cloud Services: Key Highlights - ICT Adoption and Plans: Cloud Services; Australia SB 2011 Average Annual Hosted/Online Software Applications (SaaS) Spending Per Firm; Australia SB 2011 Average Annual Hosted Infrastructure (IaaS) Spending Per Firm; Australia SB 2011 Average Annual Remotely Managed IT Services (RMITS) Spending Per Firm; Australia SB Hosted/Online Business Management Applications (SaaS) Usage; Australia SB Level of Interest in Acquiring Hosted/Online Business Management Applications (SaaS); Australia SB Hosted Infrastructure (IaaS) Usage; Australia SB Level of Interest in Acquiring Hosted Infrastructure (IaaS); Australia SB Remotely Managed IT Services (RMITS) Usage by Vertical; Australia SB Remotely Managed IT Services (RMITS) Usage by Type; Australia SB Interest in Remotely Managed IT Services (RMITS) by Type; Australia SB Interest Remotely Managed IT Services (RMITS) Bundles at Specific Price Points
ICT Adoption and Plans - Mobility: Key Highlights - ICT Adoption and Plans: Mobility; Australia SB Mobile Devices Penetration by Type; Australia SB Mobile Devices Purchasing Plans by Type; Australia SB Mobile Device Brands; Australia SB Planned Mobile Device Brands
ICT Adoption and Plans - Broadband, Unified Communication & Collaboration: Key Highlights - ICT Adoption and Plans: Broadband, Unified Communication & Collaboration; Australia SB 2011 Average Annual Internet Spending Per Firm; Australia SB 2011 Average Annual Telecom Equipment Spending Per Firm; Australia SB 2011 Average Annual Telecom Services Spending Per Firm; Australia SB 2011 Average Annual Unified Communications (UC) Spending Per Firm; Australia SB Internet Access Usage; Australia SB Primary Internet Access Speed; Australia SB Communications Products/Services Usage; Australia SB Instant Messaging and/or PC-to-PC Chat Application Usage
RTM/Channels: Key Highlights - ICT Adoption and Plans: RTM/Channels; Australia SB 2011 Share of Total ICT Spend by Routes to Market; Australia SB 2011 ICT Category Spending by Channel; Australia SB Computer Channels Usage; Australia SB Smartphone Channels Usage; Australia SB Tablet Channels Usage; Australia SB Service Providers for Mobile Devices (Smartphones/Tablets); Australia SMB Definitions and Methodology; Australia SMB - Definitions by Type of Business; Australia SMB Vertical Industry Definitions; Australia SMB Technology Definitions; Australia SMB - Acronyms; Australia SB Survey Process; Australia SB Weighting Factors by Employee Size and Sampling Pool by Type of Business
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