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2011 Australia SMB Mobility Landscape, Opportunity Assessment & Outlook

AMI-Partners, Inc.
December 29, 2011
SKU: BDHQ6748775

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Australia

This study delivers insights on how Australia SMBs are adjusting and adapting to the ever increasing mobile environment. From horizontal applications such as productivity (spreadsheets, presentations) and UC (audio/web/video conferencing) to Line of Business (LOB) applications such as finance and logistics, SMBs are using smartphones and tablets to drive productivity and business velocity.

This study also examines the expanding pool of authorized tablet/smartphone users beyond CEOs and other senior staff; corporate policies/preferences and service/support provisioning for mobile devices; device selection criteria and purchase channel preferences.

Outline
Introduction
Executive Summary: Executive Summary: Market Size; Executive Summary: Demand Appetite; Executive Summary: Smartphone Usage Behavior, Purchase Preference, Brands, and Channel; Executive Summary: Tablet Usage Behavior, Purchase Preference, Brands, and Channel; Executive Summary: Mobile Application; Executive Summary: Mobile Market Evolution Impact; Executive Summary: Opportunity for Bundle Offering; AU SMB Market Size: Mobile Device and Service Market; AU SMB Market Size: Mobile Device and Service Spending Breakout; AU SMB Demand Appetite: 2011 Average Mobility Market Spending by Employee Size; AU SMB Demand Appetite: 2011 Total Mobility Market Spending by Employee Size and Vertical; AU SMB Market Size and Forecast: Mobile Device Market Forecast; AU SMB Market Size and Forecast: Mobile Service Market Forecast; AU SMB Key drivers, Applications, Usage Behavior Dynamics: Top Mobile Applications and Key Tablet Users; AU SMB Purchase Preferences, Purchase Channels and Brand Selection Criteria: Key Smartphone + Tablet Brands and Brand Selection Criteria; AU SMB Purchase Preferences, Purchase Channels and Brand Selection Criteria: Top Purchase Channels and Support Policies; Economic outlook, business sentiment and business performance
Economic Outlook: AU SMB Perceptions & Reactions to the Downturn
Demographics: AU SMB Key Demographics - Distribution of Firms by Employee Size and Vertical; AU SMB Business Performance and Maturity; AU SMB Branch Offices and Employee Mobility; IT Solutions Strategic to Business; AU SMB Importance of Mobility-Related Strategic IT Issues; AU SMB Importance of Business Applications-Related Strategic IT Issues; AU SMB Importance of Communications-Related Strategic IT Issues; AU SMB Importance of IT Infrastructure-Related Strategic IT Issues; AU SMB Company Policies Regarding Mobile Devices; Mobile Solutions Market Sizing; AU SMB 2011-2015 ICT Spending and Forecast; AU SMB 2011 Total Mobility Spending; AU SMB 2011 Average Mobility Spending Per Firm; Mobile Solutions Adoption and Usage Behavior
Devices: AU SMB Smartphone Penetration - Current and Planned; AU SMB Tablet Penetration - Current and Planned; AU SMB Wireless Internet Cards Penetration - Current and Planned
Applications: AU SMB Mobile Communications Applications Usage - Current and Planned; AU SMB Mobile Business Process Applications Current and Planned Usage; AU SMB Mobile Industry-Specific Applications Current and Planned Usage; AU SMB Mobile Marketing Solutions Usage - Current and Planned
Bundling Preferences and Market Expansion: AU SMB Average Number of Mobile Applications Used Per Firm; AU SMB Bundling Scenarios - Top Applications Currently Used; AU SMB: Bundle Opportunity for Smartphones and Mobile Applications; AU SMB: Bundle Opportunity for Tablets and Mobile Applications; AU SMB Most Preferred Smartphone-Driven Bundles by Purchase Probability; AU SMB Most Preferred Tablet PC-Driven Bundles by Purchase Probability
Authorized Users: AU SMB Current and Planned Authorized Users for Tablets
WW SMB Mobility Vendor Analysis: Tablet Product Type Spectrum 2011; Key Players Tablet Product Market Map; Key Players SWOT Analysis
Brands: AU SMB Top 5 Smartphone Brands - Current and Planned; AU SMB Top 5 Tablet Brands - Current and Planned; AU SMB Top 5 Service Providers for Mobile Devices (Smartphones/Tablets)
Operating Systems: AU SMB Top 5 Current Smartphone Operating Systems Used; AU SMB Top 5 Current Tablet Operating Systems Used; Buying behavior, purchase channels and service & support
Tablet Selection Feature Preferences: AU SMB Factors Affecting Tablet Brand Selection
Service and Support for Mobile Devices: AU SMB ICT Management; AU SMB Mobile Device Management
Smartphone and Tablets Routes to Market (RTM): AU SMB Smartphone Channels Usage; AU SMB Tablet Channels Usage
AU SMB Definitions and Methodology: AU SMB - Definitions by Type of Business; AU SMB Vertical Industry Definitions; AU SMB Technology Definitions; AU SMB - Acronyms; AU SMB Survey Process; AU SMB Weighting Factors by Employee Size and Sampling Pool by Type of Business
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2011 Australia SMB Mobility Landscape, Opportunity Assessment & Outlook

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