2012 Asia-Pacific Small & Medium Business Tablet Market Assessment


August 31, 2012
SKU: BDHQ4921927
License type:
Countries covered: Asia

Tablets are increasingly being perceived by SMBs as an effective business tool, and the growing use of this device is transforming SMBs’ ICT infrastructure and management style. Tablet usage is rapidly spreading from the executive ranks to line-of-business employees driving an ever broader range of business applications—beyond simply communications and information sharing.

Device personalization preferences on the employee side are fueling a “bring-your-own-device” (BYOD) environment. This in turn is raising new challenges for SMB ICT management, security concerns and accelerating the demand for new genres of applications and cloud-based services. AMI’s tablet practice is designed to help vendors to track and navigate the opportunity that tablets represent in the rapidly shifting SMB ICT environment.

AMI’s Global SMB Tablet Market Landscape and Outlook Tracker sets a worldwide SMB market context for these tablets, and pinpoints the opportunity and dynamic changes for device manufacturers, software and application developers, service providers, hosters and channel partners.


Introduction
Asia-Pacific Market Overview
Executive Summary
SMB Tablet Market Evolution
Market Sizing and Growth of the Tablet Market
Key Highlights: Profile of Tablet Firms and Individual Users
Key Highlights: Purchase, Support, Service, and Security of Tablet Devices
Key Highlights: Mobile Applications Usage Among Tablet Owning Firms
Key Highlights: Tablet Feature Preferences and Purchase Channels
Tablet Market Opportunity Sizing
Tablet Market Opportunity Sizing
APAC SMB Tablet Penetration and Growth
APAC SMB Tablet Penetration by Vertical
APAC SMB Tablet Device Spending and Growth
APAC SMB Tablet Data Plan Spending and Growth
APAC SMB Tablet Installed Base and Growth
APAC SMB Tablet Shipments and Growth
APAC SMB Cloud Application Spending and Growth - SaaS
Understanding the Tablet-User Profile: Firmographics and Attitudes
Understanding the Tablet-User Profile
APAC SMB Average Number of Employees & Average Age of Business
APAC SMB Employee Mobility And Multiple Location
Mature APAC SMB Business Performance
Emerging APAC SMB Business Performance
Mature APAC SMB Internet Access Usage & Internet Access Speed
Emerging APAC SMB Internet Access Usage & Internet Access Speed
Mature APAC SMB Concern About Impact of the Economy And Business Sentiment
Emerging APAC SMB Concern About Impact of the Economy And Business Sentiment
Mature APAC SMB Importance of Strategic IT Issues
Emerging APAC SMB Importance of Strategic IT Issues
ICT and Tablet management and Support
ICT and Tablet Management and Support
APAC SMB Presence of IT Support: Managed vs. Unmanaged
APAC SMB Tablet User
Mature APAC SMB Support Policies for Tablets
Emerging APAC SMB Support Policies for Tablets
Tablet Brand Usage and Selection Criteria
Tablet Brand Usage and Selection Criteria
APAC SMB Top Tablet Brand Usage
Current Tablet Brands Usage by Country
APAC SMB Operating Systems Currently Run on Tablets
APAC SMB Operating Systems Currently Run on Tablets by Country
APAC SMB Important Factors for Selecting of Tablet Brand
APAC SMB Important Factors for Selecting Brand by Country
APAC SMB Important Factors for Selecting of Tablet Brand by Operating Systems
Smartphone vs. Tablet OS Brands
BYOD – “Bring your own device”
BYOD
APAC SMB Company Policies Regarding Mobile Devices – “BYOD”
APAC SMB BYOD User Profile
APAC SMB Support Policies by BYOD
APAC Tablet User by BYOD
APAC SMB Tablet Brands by BYOD
APAC SMB Important Factors of Selecting Brand by BYOD
APAC SMB Tablet Purchasing Channels by BYOD
Mobile Application Usage
Mobile Application Usage
Communications Applications Usage
Business Process Applications Usage
Industry-Specific Applications Usage
Channels and service providers
Channels
APAC SMBs’ Information Sources for Making Technology Purchase Decisions
APAC SMB Tablet Purchasing Channels
APAC SMB Tablet Purchasing Channels by Countries
APAC SMB Top Service Providers by Countries
Competitive landscape
Competitive Landscape
2012 Key Tablet Product Landscape by Type of Mobile OS
Apple iPad Competitors Product Spectrum and Map to Business Needs
Appendix
APAC SMB – Definitions by Type of Business
APAC SMB Vertical Industry Definitions
APAC SMB – Acronyms
APAC SMB Survey Process
APAC SMB Weighting Factors by Employee Size and Sampling Pool by Type of Business
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