Internet Garden Market Report - UK 2012-2016 Analysis

AMA Research are pleased to announce the publication of the 2nd edition of the report ‘Internet Garden Market Report - UK 2012-2016 Analysis’. This unique report comprises a detailed study of the developing online garden products market and analyses current trends by product sector. It reviews recent market trends and forecasts over the next few years for both specialist garden e-tailers and non-specialists in this market.

This report provides both online retailers and product suppliers with a detailed and comprehensive review of this rapidly changing market.
The Internet garden market continues to outperform the overall garden products market, experiencing strong growth as increasing numbers of consumers gain access to the Internet and confidence to shop online. Assisted by the gardening industry’s ability to cope well with economic downturns, the Internet garden products market has grown to over £200 million in 2011 (including both ‘specialist e-tailers’ that primarily sell garden products and use the Internet as their main distribution channel) and non-specialists (which offer garden products online but this does not represent their main product range or distribution channel).

Key features of the report include:

DETAILED ASSESSMENT OF INTERNET GARDEN PRODUCTS MARKET – analysis of market structure and developments.

MIX OF SPECIALIST GARDEN E-TAILERS AND NON-SPECIALIST SUPPLIERS IN THE INTERNET GARDEN PRODUCTS MARKET.

MARKET SIZE ESTIMATES AND FORECASTS OF MARKET DEVELOPMENT TO 2016.

INTERNET MARKET - ANALYSIS BY PRODUCT GROUP

Market sizes, supplier mix and sector trends.
Product sectors included: horticulture, garden buildings, garden leisure, garden equipment, garden chemicals and garden sundries.

Areas of particular interest:

Overview of Garden Products market –size/forecasts to 2016
Review of Internet garden products market – market value estimates, market segmentation, product mix estimates, forecasts to 2016.
Increasingly competitive market as non-specialists realise the benefits of online trading.
Review of key internet suppliers - profiles of the main garden products e-tailers and non-specialists.
Market forecasts – growth prospects, key sectors, opportunities.

Leading suppliers mentioned in the report include:

Calgary Just Companies, crocus.co.uk, Dobbies Garden Centres, Ferndale Lodge, Flying Brands Garden Centre Online, Garden Direct, Garden Products Online, Garden Supply Direct, Garden XL, Garden4less, Gardening Direct, Gardening Express, Gerrico, Great Little Garden, Greenfingers Trading, Hall’s Garden Supplies, Hillier Garden Centres, J D Williams & Company, Jersey Bedding Plants, Kybotech, Lead the Good Life, Lighting for Gardens, Meika, Moneta UK, MowDIRECT, Notcutts, Otto Group, Parker Dutch Bulbs (Wholesale), Pixmania-Pro, Shedstore, Simply Paving, Summer Garden and Leisure Building , Taylors Garden Buildings, The Garden Centre Group, The Garden Superstore, The Gardener’s Friend, The Internet Gardener, Ventina Holdings, Water Garden.

Key areas covered in the report include:

MARKET OVERVIEW

Overall Garden products market – size, structure and forecasts 2006-2016 – relative market performance, key drivers. Distribution channel mix shares, role of Internet etc.
Overall Internet garden products market - size by value 2006-2016, annual rates of change, current trends, future prospects. Comparisons of Internet sector and total market 2005-16.
Definition of ‘online’ channels – specialist garden e-tailers, non-specialists with online operations (DIY Outlets, Argos / Mail Order, Screwfix, etc). Channel shares, trends.
Future Prospects – forecasts up to 2016, key drivers, changes in supply structure.

PRODUCT TRENDS

Overall product mix of Internet channel – share by value by product group within Internet channel.
Review of product groups: horticulture, garden buildings, garden leisure, garden equipment, garden chemicals and garden sundries (garden decoration, fencing, trellis & garden structures, decking, water & transfer products and propagation & netting).
Product groups – definition, market size and review of recent trends and factors affecting each sector.
Internet distribution mix for each product group – specialist garden e-tailers and non-specialists – relative shares, differences between sectors, trends etc.

SUPPLIER TRENDS

Overview of Internet garden products sector – fragmented structure, role of Internet within overall garden products distribution.
Market shares – mix between specialist garden product e-tailers and non-specialists, blurring of definitions, changing trends, new market entrants, product mix estimates etc.
Review of leading specialist garden e-tailers – key players, market shares, product ranges, profiles, strengths & weaknesses etc.
Summary of leading non-specialist suppliers with an online presence, including estimated shares of key supplier channels (catalogue / mail order, DIY, others) – changes / trends.
Market positioning of Internet retailers – specialists / non-specialists, areas of differentiation – major variations between product sectors.


INTERNET TRENDS & OPERATIONAL CHARACTERISTICS

Internet trends - including overall UK ownership, e-retail market, broadband and mobile access, typical purchaser profile by age and gender, trends in online household goods purchases.
Buying trends - including online research and user expectations, growth in social networking, influence of customer reviews and blogs, use of price comparison websites, growth in marketplace websites and online advertising.
Pricing & Distribution - including comment on online price positioning compared to other suppliers, delivery times, cost of delivery, order processing, delivery service, returns policy etc.
Marketing & Customer Support - word of mouth promotion, effectiveness of online advertising, social networking, impact of customer reviews, live help facility, email facility, FAQs.