Household Textiles Market - UK 2010-2014


September 27, 2010
92 Pages - SKU: AJLA2830370
License type:
Countries covered: United Kingdom



AMA Research are pleased to announce the publication of the Tenth edition of the report “Household Textiles Market - UK 2010-2014”. The report incorporates original research and provides a comprehensive review of household textiles market exploring key product sectors.

Product areas covered:
  • BED LINEN - Duvet covers, sheets & valances, pillowcases, bedspreads, blankets, throws and bed-runners
  • FILLED PRODUCTS - Duvets, pillows, mattress protectors & enhancers and cushions
  • BATHROOM TEXTILES - Towels, bathmats and pedestal sets
  • TABLE LINEN & KITCHEN TOWELLING - Tablecloths, napkins, table-mats and tea towels.
The household textiles market was estimated at over £1.2 billion at manufacturers prices in 2009. It is a well-established and mature market consisting of a wide range of products, most of which have high levels of household penetration. Market conditions over the past two years have been tough, reflecting the difficulties in the housing market and pressures on consumer spending as a result of the downturn. Short-term prospects are difficult, but longer term prospects are slightly more optimistic although, given the maturity of the market, further growth is likely to be fairly constrained.

Of particular interest are the following:
  • Effects of the recession/downturn, affecting household spending.
  • Changes in product mix and supply structure.
  • High levels of competition, exacerbated by discounting and price cutting.
  • Increasing penetration of imports from Asia, particularly China and India.
  • Ongoing polarisation - despite the downturn - with rapid growth of the ‘economy’ end of the market, and, at the same time, the introduction of innovative, environmentally-friendly/Fairtrade and ‘premium’ products.
  • Market forecasts up to 2014 - key drivers, timing and speed of recovery.
Major Companies profiled:

Ashley Wilde Group, AW Hainsworth, Bedeck, Chiltern Mills, Chortex Ltd, Christy Comfy, Delbanco Meyer, Dorma, Dunelm Mill, Fogarty, FuDa International, Herbert Parkinson, John Cotton Group, John Horsfall & Sons, Maurice Phillips Group Mostyns Curtains and Fabrics, Northern Feather, Pacific Brands, Platt & Hill, Quiltex, Rectella, Texplan Manufacturing, The French Linen Company, The Klipfold Group, Trendsetter Home Furnishings, Turner Bianca, United Fillings, Vision Support Services (VSS), Walker Greenbank plc.

Key areas covered in the report:

THE MARKET

Total household textiles market - key characteristics of the market, analysis by value since 2004, trends and forecasts to 2014.
Overview of current market performance in 2008-2010 and impact of economic climate on the household textiles market.
Influencing factors, future trends, areas of potential opportunity, threats and limitations to growth - pricing pressures, slowdown in housing market etc.
Imports and exports - significance of imports, mix of imports by product type, source countries.
Analysis by major product sectors - bed linen, filled products, bathroom textiles and table linen & kitchen toweling.

BED LINEN

Total bed linen market - analysis of market size by value since 2004, factors influencing market performance and forecasts to 2014.
Mix by product type, contract and domestic markets.
Duvet covers - size by value and factors affecting performance, market characteristics and current trends, polarisation of the market.
Sheets & pillowcases -size by value and factors influencing performance, sheet styles and current trends.
Bedspreads & Blankets - size by value, types and current trends.

FILLED PRODUCTS

Total filled products market - analysis of market size by value since 2004, product mix, factors influencing market and forecast to 2014.
Duvet market - size by value, factors affecting market and forecasts to 2014, mix of duvets by filling, increased penetration of duvets into contract sector.
Pillow market - size by value, factors affecting market performance and forecasts to 2014.
Mattress & pillow protectors and enhancers - value by size demonstrating rapid growth, product types.
Cushions - size by value, factors influencing market performance and future prospects up to 2014. Cushion covers, interior cushions and those for garden furniture.

BATHROOM TEXTILES, TABLE LINEN & KITCHEN TOWELLING

Bathroom textiles -size by value since 2004, factors influencing market performance and forecasts to 2014.  
Product mix for bathroom textiles - towels, bath mats/pedestal sets - current trends.
Table linen and kitchen towelling - size by value, factors affecting performance and forecast to 2012, product mix, contract and domestic sectors.
SUPPLY & DISTRIBUTION STRUCTURE

Market share table of leading suppliers.
Review of key suppliers in each household textile sector - review of fragmented supply structure.
Major channels of distribution, shares by type of outlet in the retail sector, changing profile of distribution structure.
Key growth sectors and future prospects.


Additional Information

The household textiles market, comprising key sectors bed linen, filled products, bathroom textiles and table linen & kitchen towelling, is mature and relies largely on replacement purchases. In 2010, these sectors are forecast to be worth over £1.2 billion, after experiencing estimated annual falls of around 3% per annum in 2008 and 2009 as a result of the downturn in the housing market and significant drop in consumer spending. Growth to 2007 was moderate, but reasonably consistent, reflecting the maturity of most products sectors and buoyed by the relatively strong housing market and high levels of household spending. The DIY and home décor sectors also showed healthy activity during this period. Trading conditions began to decline in 2008, reflecting the decline in the wider global and UK economies, a volatile housing market, and rising demands and insecurities in terms of household income. Market value has also been affected by rising competition, particularly as a result of the major grocery multiples developing their operations in the non-food household goods market, offering household textile ranges at significantly lower price points. This factor, combined with heavy discounting by retailers trying to boost volume sales in a declining market, has also affected market value.

Bed linen currently accounts for around 42% (in value terms, MSP) of the total household textiles market, filled products for 33%, bathroom textiles for 21% and table linen and kitchen towelling for 4%. The relative stability of the product mix reflects the overall maturity of the market, as well as the effects of the downturn, which have affected all product sectors.

International trade in household textiles accounts for a significant part of the UK market. In 2009, imports totalled £829 million and exports £118 million, leaving a significant negative trade balance of £711 million.

Prices, which have been falling throughout the course of the downturn as suppliers competed for sales, are likely to rise as a result of the increase in cotton and other raw material costs, and with margins already very low it seems likely that cost increases will inevitably be passed on to consumers, which may also dampen sales. Sales will also be affected by the rise in VAT, scheduled for the start of 2011.

In terms of supply, imports are likely to continue to gain share, though Sterling’s decline over the last 2 years has helped protect UK manufacturers to some extent. Distribution of household textiles will also remain fragmented, with Internet-based retailers gaining share at the expense of traditional outlets. Growth is expected to be relatively flat in 2010, continuing at a modest 1 to 2% per annum to 2014, when the market is forecast to be worth an estimated £1.29 billion.

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