Household Textiles Market - UK 2010-2014AMA Research
September 27, 2010
92 Pages - SKU: AJLA2830370
Additional InformationThe household textiles market, comprising key sectors bed linen, filled products, bathroom textiles and table linen & kitchen towelling, is mature and relies largely on replacement purchases. In 2010, these sectors are forecast to be worth over £1.2 billion, after experiencing estimated annual falls of around 3% per annum in 2008 and 2009 as a result of the downturn in the housing market and significant drop in consumer spending. Growth to 2007 was moderate, but reasonably consistent, reflecting the maturity of most products sectors and buoyed by the relatively strong housing market and high levels of household spending. The DIY and home décor sectors also showed healthy activity during this period. Trading conditions began to decline in 2008, reflecting the decline in the wider global and UK economies, a volatile housing market, and rising demands and insecurities in terms of household income. Market value has also been affected by rising competition, particularly as a result of the major grocery multiples developing their operations in the non-food household goods market, offering household textile ranges at significantly lower price points. This factor, combined with heavy discounting by retailers trying to boost volume sales in a declining market, has also affected market value.
Bed linen currently accounts for around 42% (in value terms, MSP) of the total household textiles market, filled products for 33%, bathroom textiles for 21% and table linen and kitchen towelling for 4%. The relative stability of the product mix reflects the overall maturity of the market, as well as the effects of the downturn, which have affected all product sectors.
International trade in household textiles accounts for a significant part of the UK market. In 2009, imports totalled £829 million and exports £118 million, leaving a significant negative trade balance of £711 million.
Prices, which have been falling throughout the course of the downturn as suppliers competed for sales, are likely to rise as a result of the increase in cotton and other raw material costs, and with margins already very low it seems likely that cost increases will inevitably be passed on to consumers, which may also dampen sales. Sales will also be affected by the rise in VAT, scheduled for the start of 2011.
In terms of supply, imports are likely to continue to gain share, though Sterling’s decline over the last 2 years has helped protect UK manufacturers to some extent. Distribution of household textiles will also remain fragmented, with Internet-based retailers gaining share at the expense of traditional outlets. Growth is expected to be relatively flat in 2010, continuing at a modest 1 to 2% per annum to 2014, when the market is forecast to be worth an estimated £1.29 billion.
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