Garden Rooms and Buildings Market Report - UK 2011-2015 Analysis

Countries covered: United Kingdom AMA Research are pleased to announce the publication of the 3rd edition of the report 'Garden Rooms and Buildings Market Report - UK 2011-2015 Analysis'. The report represents an up-to-date and comprehensive review of the growing garden rooms and buildings market. Included in the definition of 'garden rooms and buildings' are: log cabins, modular garden rooms and timber framed garden buildings as well as insulated tree-houses, shepherds huts and modern designs such as spherical rooms. The garden rooms and buildings market saw good growth between 2004-08 supported by the increase in homeworking and the relatively immature nature of the market. The market fared less favourably in 2009 due to difficult economic conditions, but medium term prospects are generally optimistic reflecting underlying consumer interest. Areas of particular interest: Review of market structure - performance in 2009-11, with short term prospects into 2012. Review of major product groups - analysis of product sub-sectors where appropriate. Identification of key market influences - consumer interest, homeworking, product design, environment, housing transactions etc. Review of key suppliers and distributors for all product groups - shares, trends, market developments. Future prospects up to 2015 - future growth expectations and possibilities and threats to the market. Some of the companies featured include: 1st Choice Leisure Buildings, Barretts Leisure, BillyOh, Blue Forest UK, Crane Sheds and Summerhouses, Dunster House Limited, Eurovudas, Eurowood, Finnforest UK, Forest Garden, Garden Adventure, Garden Affairs, Garden Lodges, GardenEco, Grange, Green Retreats, Gudrum Classics, Halls, Henley Garden Buildings, Hillhout (UK), Homelodge Buildings, Homestead Timber Buildings, InsideOut Buildings, Kybotech, Lillevilla, LogCabins4Gardens.co.uk, Lugarde, Luoman Oy, Mercia Garden Products, MPB Garden Buildings, Newbury Garden Buildings, Palladium, Pinelog, Rooms Outdoor, Rowlinson Garden Products, Sanctuary Garden Offices, Scandinavian Log Cabins Direct, Shedstore, Simply Summerhouses and Garden Buildings, Smart Garden Offices, Solid, Taylors Garden Buildings, The Garden Building Centre (GBC), The Garden Escape, The Garden House, The Home Office Company, The Qube, Valcke & Zoon, Weka Holzbau. Key areas covered in the report include: MARKET STRUCTURE Definition of the garden rooms and buildings market - detached from main house and generally suitable for all year round use - key products included. Market size by value 2004-2010, including and excluding installation, electrics and other accessories added. Forecasts from 2011-2015 Market size by volume 2004-2010, with forecasts of 2011-2015. Key influences on the market in 2010-11 and up to 2015 - planning permission, increase in homeworking, housing transactions, sustainability, price and availability of timber, performance of UK economy, etc. PRODUCT MIX Overview of key product sectors - log cabins, modular, timber-framed and 'others'. Share by volume and value - differences between product sectors, growth markets. Mix between self-assembly and installed - differences between products, key added value items. Recent trends, charges in product mix, growth in added-value designs, market prices, forecasts of future developments. SUPPLIERS AND DISTRIBUTION Overview of the market - distribution flow-chart indicating key routes to market. Supply structure - including review of key suppliers by product groups. Market share by volume and value for the major suppliers - key players, overview of market position, distribution strengths etc. Profiles of key suppliers - buildings only suppliers/complete package suppliers etc. Distribution overview - DIY outlets, on-line and mail order retailers, garden centres, builders and timber merchants, direct supply, others - key players in major channels (market shares), review of Internet Gardening sector (specialists/Non-specialists). Channels of distribution share by volume - recent trends, future prospects. Channels of distribution share by value - recent trends, future prospects. GENERAL & FUTURE PROSPECTS Review of prospects in 2011-2015. Short term prospects in 2011-12 and medium term prospects up to 2015. Future trends likely to affect this market. Review of socio-economic factors influencing this market, such as disposable income, age distribution, housing trends etc.

Additional Information

Following a period of good annual growth of 6-7% between 2006-08, the UK garden rooms and buildings market fared less favourably in 2009 due to difficult economic conditions and falling numbers of housing transactions. Despite the relative immaturity of the market, it fell by 8% in value. Hardest hit was the lower end of the market, particularly log cabins, and the very high premium and luxury end for timber framed buildings and ‘other’ garden buildings. Although modular garden rooms also declined, the sector performed better than other products as the number of homeworkers increased. Volumes also fell, although by a lower amount. Log cabins continue to lose market share in favour of more up-market modular garden rooms.

The market for garden rooms and buildings was worth an estimated £110m at retail selling prices in 2010, including value added services, e.g. installation. This was 14% down on the previous year. By mid-2011, the forecasts are that the market would be down about 5% further to around £105m in 2011.

The main reason for installing a garden room or building is to increase the amount of living space for a householder. The key market benefits of installing a garden building as opposed to other options, e.g. extension or conservatory, include the faster speed of installation, the general absence of planning permission, lower cost and minimal disruption to the customer.

There are 3 main types of garden buildings: modular garden rooms, accounting for 43% by value, log cabins at 32% and timber framed buildings at 24%. However, by volume log cabins are the largest market estimated at 77%. As the market has developed, there has been an increase in the choice of roof finishes available, e.g. EPDM and the provision of different colours, as well as a trend to different shaped garden buildings. Homeworking has increased in popularity in recent years and this has contributed to sales of garden buildings.

Garden rooms and buildings are distributed through a range of different channels including DIY outlets and builders merchants, online, by mail order and through garden centres. More manufacturers are selling direct via their own websites. There is a diverse range of large and small manufacturers including subsidiaries of large European groups, medium-sized UK companies and family businesses. Log cabins are usually sold as self-assembly, but other garden buildings such as modular garden rooms and timber framed buildings tend to be sold with installation included. Higher value modular garden rooms and timber framed buildings are expected to see higher growth at the expense of log cabins. Since these products usually include installation and other added value services within their price, the market will be positively affected by these changes.

While 2011 is set to be a difficult year, future prospects for the market are more favourable in 2012 as the economy and the sector come out of recession and start to return to growth. The volume of units sold is estimated to increase at a lower rate than the increase in the value of the market to reach approximately 31 - 32,000 units in 2015. This trend is expected to continue in the medium to long term due to growth at the premium end of the market and the increased share of modular and timber framed garden buildings at the expense of lower value log cabins.

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