Floorcoverings Market Report - UK 2012-2016 Analysis


December 17, 2012
106 Pages - SKU: AJLA4933802
License type:
Countries covered: United Kingdom

AMA Research are pleased to announce the publication of the 11th edition of our report ‘Floorcoverings Market Report– UK 2012-2016 Analysis’. The report includes up to date information on recent trends and issues that continue to impact on the market and provides anyone seeking floorcoverings market research with a detailed and comprehensive review of this changing market.

The report contains:-

DETAILED ASSESSMENT OF THE MARKET - analysis of major developments and current and future trends.
REVIEW OF KEY MATERIAL AND SECTOR TRENDS – carpets, wood/laminates, vinyl, ceramic tiles & natural stone, others.
REVIEW OF SUPPLY AND DISTRIBUTION STRUCTURE – changes in supply structure and changes to key retail channels etc.
FORECASTS OF MARKET DEVELOPMENTS UP TO 2015.

Despite a difficult few years, the UK floorcoverings market is worth over £1.7bn in 2012. While the domestic sector has been particularly hard hit by the downturn in the housing sector in 2008/09, there has been some recovery in 2011/12, though key commercial sectors such as offices and retail have been affected by falling activity levels. While market prospects for most consumer durables remain fragile in 2013, medium term forecasts indicate a slow recovery in the sector as consumer and business confidence steadily improves.

Carpet remains the dominant floorcovering, with share having stabilised in recent years. Despite strong growth up to the mid-2000’s, wood flooring has lost some share over the 2008-12 period, with vinyl and ceramic tiles/natural stone having gained popularity.

Areas of particular interest include:-

Review of market performance – market more stable in 2011/12 – review of developments in both contract and domestic sectors.

Changes in product mix – carpet share stabilised, consumers more flexible on choice (different products for different rooms) – prospects for all sectors in 2013-2016?

Relatively robust performance of vinyl sector underpinned by demand from health and education, though both sectors are facing much tougher conditions into the medium-term.

Distribution structure for floorcoverings remains fragmented.

Market prospects in 2013 and medium term recovery in 2014-2016.

Companies include:

Abingdon Flooring, AIREA, Altro, Amtico International, Armstrong UK, Atkinson & Kirby, Axminster Carpets, Balta Group, Balterio, Beach Bros, Beaulieu International Group (BIG), BHK (UK), Brintons, British Ceramic Tile, Burmatex, Carpetright, Carpets & Flooring, Cavalier Carpets, Desso, Ege Carpets, Egger UK, Finsa UK, Floors-2-Go, Fludes, Forbo Flooring UK, Gerflor, Greenwood & Coope Ltd, Havwoods, Headlam Group, Interface Europe, International Decorative Surfaces (IDS), Johnson Tiles, Junckers, Kährs, Karndean International, Kent Flooring Supplies, Kenton Floors, Kronospan, Metsä Wood UK, Milliken Carpet Europe, Panaget, Pennine Flooring Supplies, Pergo, Pilkingtons, Plasman, Polyflor, Porcelanosa, Rovers Flooring, STS Flooring, Tarkett Group, Tedd Todd, Tileflair, Timbmet, Topps Tiles, Tradewoods, Ulster Carpet Mills, Unilin, United Carpets, United Carpets Group, Victoria Carpets, Victorian Woodworks, Westco, Whitestone Weavers.

Key areas covered in the report include :

THE MARKET

Total Floorcoverings Market – analysis of size by value 2006 -2016, historical trends and market characteristics.

Analysis by major product sectors – carpets, wood & laminate, vinyls, ceramic tile & natural stone, linoleum, –  current shares and mix changes (2008 / 2012), driving factors,

Review of key market influences – housebuilding, construction market sizes by sector 2006-16, growth of underfloor heating (market size 2009-16) etc. Overview of domestic and contract sectors – key applications.

Future Prospects – forecasts of overall market performance in 2013-16.

PRODUCT MIX

Carpets – market size by value 2006-12, product mix (tufted, woven, fibre bonded and non-woven), factors influencing market performance, international trade in carpets, rugs market size, key suppliers/market shares in the UK carpet market, future prospects to 2016.

Wood & Laminates – market size by value 2006-12, mix share between solid, engineered and laminates, changes to product mix in recent years, factors affecting recent market performance, domestic and contract end-use mix, , key suppliers / market shares, distribution channels, market outlook to 2016.

Vinyls – market size by value 2006-12, mix between vinyl tiles and sheeting, key trends influencing recent market behaviour, end-use sector mix, recycling initiatives influencing market, profiles of key suppliers to the UK vinyl floorcovering market, future prospects to 2016.

Ceramic Tiles & Natural Stone – market size by value 2006-12, growth of sector, factors continuing to influence demand for tile and stone floorcoverings in both domestic and contract end-use sectors, key suppliers, outlook for market to 2016.

Others – definition of key products such as linoleum, cork, rubber, etc, market size, recent sector performance, key influencing factors, prospects to 2016.

DISTRIBUTION/SUPPLIERS

Domestic Distribution  - definitions, market shares by major channel – Multiples, Independents, Specialists, DIY, Builders Merchants, Department Stores, Mail Order, Internet, etc – areas of growth and decline, major companies within each channel.

Contract Distribution – mix by major channel – healthcare, education, commercial, retail, industrial, leisure, areas of growth and decline – future prospects.

FUTURE PROSPECTS

Key growth areas – prospects for 2013 and up to 2016.
Review of key factors impacting the market.


Additional Information

The UK floorcoverings market is mature and, as a result, sales are highly susceptible to the cyclical nature of consumer confidence & spending and the performance of the underlying economy.

Following decline of 20% 2007-11, the floorcoverings market experienced moderate increase in 2012 to around £1.73bn. Key drivers for this moderate recovery include the refurbishment works in preparation for the Golden Jubilee and the Olympic Games as well as sustained demand for sector specific products within the commercial sectors.

The housing market has continued to struggle in 2012 with the majority of floorcoverings within the domestic sector continuing to face “tough” conditions throughout the year. The contract sector – reflecting some of the decline in the consumer market – has also struggled, with demand for major new build and refurbishment projects also significantly slower in 2009 through 2012.

Trading conditions have been difficult for both manufacturers and retailers, struggling with a range of problems that include the ongoing issue of the Eurozone, adverse weather conditions impacting sales, a flat economy, and rising energy and household costs. These factors continue to impact both business and consumer confidence, and levels of spending and investment.

Carpet dominates the floorcoverings product mix in 2012 with value share estimated at 57%, followed by wood (16%), vinyl (15%).

The domestic market for carpet has remained difficult in 2010-12 with retailers recording reduced footfall as consumer spending on ‘non essentials’ remains subdued. The contract market has been boosted by increased demand for carpet and carpet tiles from the education and entertainment & leisure sectors over the last 2-3 years, but increased pressure on prices in the contract sector has meant that value growth has been subdued. Tufted carpets continue to dominate the carpet mix with value share of 73% in 2012 followed by wovens with 15% and with fibre bonded and ‘others’ maintaining value share at 6%.

The wood floorcoverings sector has experienced 26% decline in value since the market peak of £385m in 2007 and is estimated to be worth around £233m in 2012. Key to the decline in wood flooring has been the dramatic fall in laminate sales, which into 2012 appears to be stabilising with laminates now characterised by a move upwards into the mid-market sectors. Engineered and solid woods have performed better than laminates in recent years with demand from both the contract and domestic sectors generally less susceptible to the volatility experienced in the laminates market. However, increased price of oak into H2 2012 appears to be driving up average prices.

The UK market for vinyl floorcoverings has struggled over the review period, reflecting ongoing difficult conditions in the underlying economy and cutbacks in the healthcare sector. However, the decline was offset to some extent by a surge in spend on refurbishments and new projects in the run-up to the London Olympics.

Although a beneficiary of the ‘improve not move’ trend in 2011, the upper sectors of the ceramic & natural stone tile market have experienced more difficult conditions in 2012 with retailers in particularly indicating slower footfall.

Prospects for the floorcoverings market indicate that growth is likely to be marginal at best into the short-medium term, driven by struggling housing market and the prospects of spending cuts likely to reduce demand from key public sectors. Recent extensive flooding damage in late 2012 will provide a short term boost to the sector in 2013, though this will only have a limited impact on the market. The overall market is currently forecast to experience only marginal 1-2% growth to 2016 when value is expected to reach around £1.84bn -approximately 15% below pre-recession peak of £2.16bn recorded for 2007.
1. INTRODUCTION
1.1 BACKGROUND
1.2 SOURCES OF INFORMATION
2. SUMMARY AND FUTURE PROSPECTS
2.1 SUMMARY
2.2 FUTURE PROSPECTS
3. ECONOMIC ENVIRONMENT
3.1 GDP
3.2 INFLATION & INTEREST RATES
3.3 UNEMPLOYMENT
3.4 HOUSEHOLD CONSUMPTION
3.5 HOUSING & CONSTRUCTION
3.6 STERLING
3.7 POPULATION PROFILE
3.8 CONCLUSIONS
4. FLOORCOVERINGS MARKET
4.1 DEFINITION
4.2 MARKET OVERVIEW
4.2.1 Current Situation
4.3 PRODUCT MIX
4.4 MARKET CHARACTERISTICS
4.5 KEY MARKET INFLUENCES
4.5.1 The Housing Market
4.5.2 Construction output
4.5.3 Domestic Conservatory Market
4.5.4 Underfloor Heating Market
5. CARPETS
5.1 DEFINITION
5.2 MARKET SIZE AND CHARACTERISTICS
5.2.1 Market Size
5.2.2 Market Characteristics
5.2.3 Current Situation
5.2.4 Future Prospects
5.3 INTERNATIONAL TRADE
5.3.1 Imports
5.3.2 Exports
5.4 CARPET PRODUCT MIX
5.4.1 Tufted Carpet
5.4.2 Woven Carpets
5.4.3 Fibre Bonded Carpets
5.4.4 Others
5.5 CARPET TILES & RUGS
5.5.1 Carpet Tiles
5.5.2 Rugs
5.6 CARPET SUPPLIERS
5.6.1 Market Shares
6. WOOD FLOORCOVERINGS
6.1 DEFINITION
6.2 MARKET SIZE
6.2.1 Current Situation
6.3 PRODUCT MIX
6.4 MARKET CHARACTERISTICS
6.5 END USE SECTORS
6.6 FUTURE PROSPECTS
6.7 KEY SUPPLIERS
6.7.1 Market Share
6.7.2 Key Suppliers
7. VINYL FLOORCOVERINGS
7.1 DEFINITION
7.2 MARKET SIZE
7.2.1 Current Situation
7.2.2 Future Prospects
7.3 INTERNATIONAL TRADE
7.4 PRODUCT MIX
7.5 END-USE SECTORS
7.5.1 Contract Vinyl Sector
7.5.2 The Domestic Sector
7.6 SUPPLIERS
8. OTHER FLOORCOVERINGS
8.1 DEFINITION
8.1.1 Product Mix
8.2 CERAMIC TILES
8.2.1 Market Overview
8.2.2 International Trade
8.2.3 Suppliers of Ceramic Tiles
8.3 NATURAL STONE
8.3.1 Market Overview
8.3.2 Suppliers
8.4 LINOLEUM
8.4.1 Market Overview
8.4.2 International Trade
8.5 OTHER FLOORCOVERINGS
8.5.1 Cork
8.5.2 Rubber
8.5.3 Leather and Bamboo
9. DISTRIBUTION
9.1 OVERVIEW
9.2 CONTRACT FLOORCOVERINGS DISTRIBUTION CHANNELS
9.2.1 Contract Floorcoverings Distribution Channels
9.3 DOMESTIC DISTRIBUTION
9.3.1 Domestic Distribution Channel Share
9.3.2 Floorcoverings Multiples
9.3.3 Furniture and Floorcovering Independents
9.3.4 DIY Multiples
9.3.5 Furniture and Furnishing Multiples
9.3.6 Department Stores & Variety Stores
9.3.7 Mail Order and Catalogue Stores
9.4 DISTRIBUTORS AND WHOLESALERS
9.4.1 Major Wholesalers/Distributors
List of Charts and Tables
CHART 1: UK FLOORCOVERINGS MARKET SIZE AND FORECASTS 2006-2016 – BY VALUE (£M AT MSP)
TABLE 2: GDP DATA – 2010-2012 – KEY CONSTITUENT ELEMENTS
CHART 3: INTEREST RATES AND INFLATION (CPI) FROM 1992-2016
CHART 4: PDI & SAVINGS RATIO AT CURRENT PRICES 1992-2016
TABLE 5: EXCHANGE RATE FLUCTUATIONS 2008-2014 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES
CHART 6: UK FLOORCOVERINGS MARKET SIZE AND FORECASTS 2006-2016 – BY VALUE (£M AT MSP)
TABLE 7: UK FLOORCOVERINGS MARKET PRODUCT MIX 2007 AND 2012 - % BY VALUE
TABLE 8: HOUSING COMPLETIONS 2006 TO 2012 UNITED KINGDOM – NUMBER OF DWELLINGS ('000)
TABLE 9: NUMBER OF RESIDENTIAL PROPERTY TRANSACTIONS - UK 2007 TO 2011 (‘000)
TABLE 10: UK CONSTRUCTION OUTPUT NEW WORK BY SECTOR 2006 TO 2011 – BY VALUE (£MILLION AT CURRENT PRICES)
CHART 11: UK CONSTRUCTION OUTPUT NEW WORK BY SECTOR Q1-Q3 2012 - % BY VALUE
TABLE 12: DOMESTIC CONSERVATORY MARKET 2007 TO 2012 – BY VALUE (£M RSP)
CHART 13 UK UNDERFLOOR HEATING MARKET 2007 TO 2016 - BY VALUE (£M MSP)
CHART 14: UK MARKET SIZE AND FORECASTS FOR CARPET 2006-2016 – BY VALUE (£M AT MSP)
CHART 15: INTERNATIONAL TRADE IN CARPETS 2006 TO 2011 – BY VALUE (£MILLION)
TABLE 16: PRODUCT MIX FOR UK CARPET IMPORTS 2011 AND H1 2012 – % BY VALUE (£ MILLION)
TABLE 17: PRODUCT MIX FOR UK CARPET EXPORTS 2009 AND 2011 - % BY VALUE
TABLE 18: UK CARPET MARKET PRODUCT MIX (TUFTED, WOVEN, FIBRE BONDED, OTHERS) - 2010 AND 2012 - % BY VALUE
CHART19: UK MARKET FOR TUFTED CARPETS 2006 TO 2012 – BY VALUE (£M MSP)
CHART 20: UK MARKET FOR WOVEN CARPET 2006-2012 – BY VALUE (£M AT MSP)
TABLE 21: MARKET SHARES FOR CARPET MANUFACTURERS % BY VALUE 2012
CHART 22: UK MARKET SIZE AND FORECASTS FOR WOOD FLOORCOVERINGS 2006-2016 – BY VALUE (£M AT MSP)
CHART 23: UK MARKET FOR WOOD FLOORCOVERINGS PRODUCT MIX (SOLID, ENGINEERED, LAMINATES) 2012 - % BY VALUE
CHART 24: MARKET PERFORMANCE OF SOLID/ENGINEERED WOOD AND LAMINATES 2006 TO 2016 – BY VALUE (£M MSP)
CHART 25: UK WOOD FLOORCOVERINGS MARKET – END USE APPLICATION MIX (CONTRACT / DOMESTIC) 2012 - % BY VALUE
TABLE 26: LEADING SUPPLIERS TO THE TOTAL UK WOOD FLOORCOVERINGS MARKET 2012
CHART 27: UK MARKET SIZE AND FORECASTS FOR VINYL FLOORCOVERINGS 2006-2016 – BY VALUE (£M AT MSP)
TABLE 28: INTERNATIONAL TRADE IN VINYL WALL, CEILING AND FLOORCOVERINGS 2006 TO 2012 – BY VALUE (£M)
CHART 29: VINYL FLOORCOVERINGS PRODUCT MIX (TILES/SHEETING) 2012 - % BY VALUE
CHART 30: UK VINYL FLOORCOVERINGS MARKET END-USE SECTOR MIX 2012 - % BY VALUE
TABLE 31: UK VINYL FLOORCOVERINGS END-USE SECTOR MIX (CONTRACT / DOMESTIC) 2003, 2009 AND 2012 - % BY VALUE (£ MILLION MSP)
TABLE 32: UK MARKET FOR CONTRACT VINYL PRODUCT MIX 1998, 2006 AND 2012 - % BY VALUE
TABLE 33: UK SUPPLIERS OF VINYL FLOORCOVERINGS - % SHARE BY VALUE 2012
CHART 34: UK MARKET FOR OTHER FLOORCOVERINGS PRODUCT MIX 2012 - (% BY VALUE)
CHART 35: UK MARKET FOR CERAMIC FLOOR TILES 2006-2016 – BY VALUE (£M AT MSP)
TABLE 36: INTERNATIONAL TRADE IN CERAMIC TILES 2006 - 2011 – BY VALUE (£MILLION)
TABLE 37: INTERNATIONAL TRADE IN LINOLEUM FLOORCOVERINGS 2007 TO 2012 - BY VALUE (£ MILLION)
CHART 38: MAIN DISTRIBUTION CHANNELS FOR THE UK FLOORCOVERINGS MARKET
TABLE 39: CONTRACT FLOORCOVERINGS MARKET - KEY DISTRIBUTION ROUTES – BY PRODUCT (DISTRIBUTORS SPECIALISTS, RETAIL ETC)
TABLE 40: DISTRIBUTION OF DOMESTIC FLOORCOVERINGS 2012 - % SHARE BY VALUE – FLOORCOVERING MULTIPLES, INDEPENDENTS, DIY, DEPT / VARIETY STORES, FURNITURE & FURNISHING MULTIPLES, MAIL ORDER/INTERNET ETC.
TABLE 41: RETAIL SALE OF CARPETS, RUGS AND WALL COVERINGS – NUMBER OF ORGANISATIONS BY TURNOVER BAND

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