Domestic Garden Leisure Market Report - UK 2012-2016 AnalysisAMA Research
June 15, 2012
66 Pages - SKU: AJLA3948290
Additional InformationThis is the eleventh edition of the Garden Leisure Market Report and reviews the market for garden furniture, barbecues and associated accessories estimated to be worth an overall £540 million. The report assesses developments in the garden leisure market in the light of the current economic climate and provides an overall analysis of the sector, with indications of the threats and opportunities likely to affect the future performance of this market. The report consists of over 65 pages, including a variety of tables and charts, with forecasts until 2016.
The market experienced high levels of growth at the start of the decade, benefiting from high consumer confidence, good weather in key trading periods, and media coverage, creating interest in the garden as a living area. However, spending on garden leisure products lowed due to a combination of factors including falling consumer confidence in the face of the poor economy and successive cold, wet spring and summer periods.
2010 saw the start of recovery in the market as some improvement was seen in the economy. This continued through 2011 with warm weather and an additional bank holiday in the spring boosting sales, although the summer was wet, limiting sales in this period.
In the medium to long term, the garden leisure market is forecast to see consistent growth. The climate in the UK is expected to become warmer and dryer in the summers and milder, although wetter, in the winter in the long term. This could see the barbecue season expand and demand for garden leisure products increase.
Although the future is difficult to predict due to the market’s reliance on good weather in an unpredictable climate, we expect to see all sectors of the market grow in future years, with an estimated market value of £617 million in 2016.
Garden leisure products are increasingly sourced and manufactured abroad, particularly in the Far East and Eastern Europe, where production costs are much lower than those in the UK. This has led to low levels of manufacturing of garden leisure products in the UK.
Garden leisure products are distributed through 6 main channels. These are DIY sheds, garden centres, high street chains and department stores, catalogue and mail order retailers and hardware stores and independent DIY retailers.
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