DIY Multiples Market Report - UK 2012-1016 Analysis

AMA Research are pleased to announce the publication of the ninth edition of the report ‘DIY Multiples Market Report – UK 2012-2016 Analysis’. This report incorporates original input and primary research and represents an up-to-date and comprehensive review of the DIY multiples market.

The report contains:

FORECASTS OF MARKET DEVELOPMENTS TO 2016.
DETAILED ASSESSMENT OF THE MARKET - analysis of the recent trends and future prospects.
IN-DEPTH ANALYSIS OF THE KEY COMPANIES – including recent developments, store recent developments, store numbers and financial analysis.
ANALYSIS BY PRODUCT GROUP – market sizes, product mixes and distribution of: Garden and Leisure, Building Materials, Lighting and Electrical, Window and Floor Coverings, Furniture and Kitchens, Decorating, Hardware and Housewares and Other Products.

The DIY multiples market has remained static over the last 3-4 years, primarily due to lower levels of disposable income and higher living costs negatively influencing consumer confidence. However, consumers have continued to focus on essential or smaller scale DIY tasks and jobs rather than higher value, large scale home improvement projects, with market value remaining at just over £7 billion.

This report provides a QUALTITATIVE and QUANTITATIVE ASSESSMENT of the market and is invaluable to those interested in the DIY Multiples market.
Of particular interest are the following:

Economic uncertainty, low consumer confidence and a low level of house moves have particularly affected ‘big ticket’ items such as kitchen and bathroom installations.
The effects of the difficult economic climate have supported a higher level of DIY rather than GSI (Get Someone In) in recent years.
The economic climate has also driven sales of home enhancement products and certain garden products in line with the ‘grow your own’ trend over the last two years.
Other factors affecting the market include the increased prominence of other retailers selling home and DIY products, particularly the grocery multiples.
Events such as the Olympics, Golden Jubilee and European football may impact sales in some product sectors in 2012, but consumers are likely to remain cautious in the short term until there are signs of sustained recovery.

Key areas covered in the report include:

THE MARKET

The DIY Multiples market – key characteristics of the market, analysis by value from 2006-2011, with forecasts to 2016.
The development of the market in recent years including the market background as well as the current situation.
Key trends affecting the market including the influence of the current economic climate on the housing market, consumer confidence and consumer purchasing habits.
Development of the market compared to Builders Merchants.

THE MULTIPLES

Major companies - turnover, product mix, recent developments.
Other significant DIY multiples – company profile, turnover, key characteristics and recent developments.
Market shares of major DIY multiples, including how this has developed in recent years.
Financial analysis – including operating profitability, stock turnover and sales per square metre analysis of major companies.
Store numbers – development of store numbers by company, as well as details of planned store developments and network expansion.
Company positioning – a simple, graphical representation of the major multiples market position in relation to one another.

PRODUCTS

Overall product mix of DIY multiples and how this has developed in recent years.
DIY multiples’ overall share of market by product sector, allowing their relative strength to be assessed.
Market sizes and recent trends for each of the 8 product sectors detailed above.
The mix of products within each key product sector.
The role of DIY multiples in the distribution of each product sector – in which areas are they strong, in which areas are they weaker?

FUTURE PROSPECTS

Forecast of expected market development in the short, medium and long term.
Positive and negative factors affecting the growth of the Multiples market. Views on when the market is likely to recover.
Outlook for the DIY Multiples market through to 2016.