Bathroom and Tile Products in the Hotel Sector Report - UK 2011-2015 Analysis

AMA Research
November 3, 2011
67 Pages - SKU: AJLA6698606
AMA Research are pleased to announce the publication of the first edition of the report ‘Bathroom and Tile Products in the Hotel Sector Report - UK 2011-2015 Analysis’. Offering excellent value for money, this report represents a current and informed assessment of this market sector, incorporating original input and primary research.

This market review specifically breaks down the mix of products used in this sector for both new build and refurbishment, to enable suppliers to assess the potential scale of the opportunity.

The market for bathroom and tile products in the hotel sector was worth around £120 million in 2010 and has achieved good growth over the last five years, supported by the expansion of the budget hotel sector. This sector is also expected to perform reasonably well over the next few years.

Factors growing in importance in the sector include water efficiency, particularly the long term or whole life running costs of products, alongside initial costs.

The following product sectors are included: baths, sanitaryware, shower controls, shower enclosures, screens and trays, brassware, bathroom accessories, ceramic, porcelain and natural stone tiles.

Sanitaryware and shower controls account for the largest share of the market for bathroom products. The wall tiles sector is heavily influenced by interior design trends which have supported the replacement sector in hotels in recent years also porcelain tiles are increasingly popular, offering low maintenance and durability benefits.

Areas of particular interest include:

The hotel & leisure sector was one of the best performing in 2010 across the construction industry, with new hotel projects contributing around 35% of work in this sector.
Renewed optimism in the high-end and Budget market sectors, is supporting demand for both luxury and economy products in the bathroom sector.
The overall trend is for growth in the budget sector and this will be most evident in London and city centre locations.

Some of the companies featured include:

A&J Gummers, Adamsez, AL Challis Ltd, Altecnic, Aqualisa Products, Aqualona Products Ltd, Aqualux, Armatile, Aston Matthews, Barber Wilsons, Bathsystem, Baudet, Beltrami, Bemis, Bette GmbH, Boniti, Bristan Group, British Ceramic Tile (BCT), Burlington Slate, Carron Bathrooms, Celmac, Cerrig, Cistermiser, Classical Flagstones, Coram Showers, CP Hart, Craven Dunnill, Dahll, Damixa, Demista, Deva, Dornbracht, Douglas James, Duravit, EJ Badekabiner, Ensuite Solutions, European Ensuites, Gateway Bathroom Pods, Geberit, Goss Marble, Grohe, H & E Smith, H&R Johnson, Hansgrohe, Ideal Standard UK, Imperial Bathroom Company, Ionic Stone, Jacuzzi UK Group, Just Trays, Kaldewei UK,Kermi (UK) Ltd, Kirkstone, Kohler Mira, Kondor Bathroom Pods, Kudos, Lakes Bathrooms, Lapicida, Laufen, Lecico, Mandarin Stone, Manhattan Showers, Marmobello, Matki, MX Group, Novellini, Offsite Solutions (RT), Opella, Original Style, Pisani, Plastics, Porcelanosa, Rada Controls, RAK Ceramics UK, RB Farquhar, Reva Industries, Roca UK, Roman, Roper Rhodes, Samuel Heath & Sons Plc, Saniflex UK, Sanitec Corporation, Sanlamere UK, Showerlux UK, Simpsons, stoneCircle, Stonehouse Tiles, Stonell, Stoneville, Taplanes, TCL Manufacturing, Thomas Dudley, Topravit, Twyford Bathrooms, Ultra Finishing, Vado, Verona Stone, Victoria & Albert Baths, Villeroy & Boch, VitrA UK, Walker Modular, Waterbury Bathroom Accessories, Welsh Slate, Zehnder.

Key areas covered in the report include:


Overall market size, value and trends in the hotel bathroom sector. Both current trends and future prospects are analysed.
Key factors influencing the market, the Olympics, the growth of the budget hotel sector, the shift to the use of prefabrication etc.
Percentage shares by product sector and analysis of the product mix from 2005 to 2010. This sector addresses the bathroom products including sanitaryware, brassware/taps, baths, showers, enclosures, screens, trays and PODs.
Product trends and services offered by suppliers to the hotel sector, including the shift to shower products, the greater functionality requirements etc.
Major suppliers of bathroom products to the hotel sector and key suppliers within each product sector.
Executive Summary and Future Prospects.
Key factors influencing the sector and economic and socio economic influences.


Overall market size, value and trends both current and future prospects.
The market size for commercial/contract tiles and product trends. This includes ceramic, stone and porcelain tiles.
Percentage shares by product sector and analysis of the product mix.
Market size for tiles in the hotel sector for 2010, product mix and product trends. Key influencing factors on the use of tiles in the hotel sector.
Major suppliers of ceramic and porcelain tiles.
Major suppliers of natural stone tiles.


Value of tourism to the UK and consumer spending.
Structure of the UK hotel sector - major chains and sectors and corporate activity. Key drivers for growth in the hotel sector.
Market size, value and key drivers- key trends, forecasts up to 2015.
Performance of the hotel sector in 2010-11 - room numbers, trends, forecasts.
Major chains and sectors within the hotel industry - Budget, Mid-Range and Luxury - market shares.
Review of budget hotel sector - major players, shares, development plans.


Overall commercial bathroom market size, value and trends.
Percentage shares by product sector and analysis of the changes in the product mix.
Key end use sectors in the commercial bathroom market.

Additional Information

Bathroom products in the hotel sector achieved good growth between 2005 and 2007 supported by the expansion in the budget sector and a high level of refurbishment activity. Market growth slowed in 2007 and 2008, with both the refurbishment and new build sectors affected by the recession and a lack of funding available for large scale projects.

The market for commercial bathroom products was worth 313m in 2010, a fall of 2% since 2009. The market for bathroom products in the hotel sector increased by 2m in 2010 to 67m, accounting for 22% of the overall commercial bathrooms market. During 2010, however, the hotel sector began to make a slow recovery as corporate demand increased and confidence in the hotel sector improved. This renewed optimism in both the construction and refurbishment markets, particularly in the high-end and Budget market sectors, supports demand for both luxury and economy products in the bathroom sector.

Hotel bathrooms are considered an important element of the overall package and can impact on the total perception and image of the hotel. Key elements include high quality fittings and finishes. Functionality is also a key concern as hotel bathrooms must be durable, easy to clean and maintain. There has been a shift towards the wider use of shower enclosures, particularly in the budget sector, where bathrooms are generally smaller. Design is largely dependent on the style of hotel, although generally contemporary style fittings are the most popular with chrome finished brassware and white sanitaryware.

In the tiles sector, contract applications such as hotels, leisure facilities such as gyms, spas and restaurants have been more responsive with tiling options including combinations of ceramic & porcelain tiles and natural stones in order to provide a more upmarket and modern design scheme. In the hotel sector, there is a trend towards larger size tiles in both the wall and floor sectors. Accent tiles and mosaics are often included to add a design element around the basin or bath area or to break up solid walls.

Demand for bathroom products in the hotel sector is likely to increase in late 2011 and early 2012 with a number of major refurbishments and new hotels planned for London in the build up to the Olympics. A number of these hotels are in the luxury sector which will support the upper end of the market for bathroom products in particular.

In London, an upturn in the sector combined with the weakness of Sterling is attracting overseas buyers, especially from the Middle and Far East. In addition, there will be new opportunities over the next two years, with the Commonwealth Games in Glasgow providing a boost to the regions. Growth in the budget sector will be most evident in London and city centre locations, where there is a shortage of quality budget hotel rooms and demand remains strong.

In the tiles sector, high profile commercial projects such as the finishing of facilities on the Olympic Park are likely to boost value growth in the commercial sector from Q2 2011 onwards. Pent-up demand from postponed refurbishments projects in the hotel sector is also likely to come on-stream from early 2012. The completion of projects associated with the Olympic Park and hotels sector, particularly the proposed expansion by the budget hotels sector 2011-12, in preparation for the Games is likely to provide a significant boost for ceramic and porcelain tiles in the short-term.

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