The Global Branding Report: 2007 EditionABOUT Publishing GroupNovember 1, 2006 50 Pages - SKU: ABT1392261 |
- Chapter 1: Introduction
- Chapter 2: Executive summary - key branding trends
- Chapter 3: Consumer trends: The 2007 consumer
- Chapter 4: Success factors
- 4.1: Summary
- 4.2: Get in Touch With Your Consumer
- Brand editing
- Less can be more
- 4.3: Service
- Consumer-generated marketing
- Chapter 5: New products and line extensions
- 5.1: Summary
- 5.2: Line extensions
- which brands do best with line extensions?
- 5.3: Licensing
- a multitude of challenges
- know your consumer, know your licensee…
- Chapter 6: Branding checklist in 2007
- Chapter 7: Retailers
- 7.1: Summary
- 7.2: The environment
- department stores outpacing expectations
- 7.3: Private label
- the changing definition of private label
- developing an in-store identity
- the competition for floor space
- Chapter 8: Fashion trends: Interviews with the experts
- 8.1: What trends are we seeing in fashion in terms of fabrics?
- 8.2: How important are functional or performance fabrics in fashion apparel?
- 8.3: Which style trends will dominate the runways over the course of the next year?
- 8.4: Which colours will we see on top brands in the coming year?
- 8.5: How would you describe the overall mood of fashion today?
- 8.6: How much of fashion is dictated by designers versus consumer demand/desire?
- 8.7: How are fashion brands able to attract younger customers without abandoning the core base, particularly in terms of design?
- 8.8: How can brands do a better job of keeping with fashion trends, while staying true to brand messaging?
- 8.9: What opportunities are still left untapped when it comes to consumers and their fashion wants/needs?
- Chapter 9: Luxury
- 9.1: Summary
- utilising the cachet of top designers
- 9.2: Opportunities
- the proliferation of accessories
- the Chinese market
- the longer-term strategy
- 9.3: Success factors
- the 'missing woman'
- the importance of value-for-money
- timely and timeless
- Chapter 10: Discount
- 10.1: Summary
- 10.2: The market
- Chapter 11: Plus sizes
- 11.1: Summary
- 11.2: The marketplace
- List of tables
- Table 1: Top 10 fashion advertisements
- Table 2: Top brands
- Table 3: Falling out of favour: brands dropped from 2005 list
- Table 4: Top 5 new brands to the 2006 list
- Table 5: Make Your Brand Stand Out from Competition
- Table 6: Top Three Steps on Your Brand Strategy Checklist
- Table 7: Branding strategy: top 10 'must-do's'
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